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Researchers at the University of Brighton have changed national tourism policy and workforce training practices in African countries. Working with international organisations, including the World Bank and UN agencies, the underpinning research has identified approaches for developing capacity and skills in the tourism workforce. As a consequence, the Nigerian Board of Technical Education redesigned the national curriculum for leisure, tourism and hospitality; the Namibia Tourism Board introduced customer service skills training; government guidelines for ecotourism development were produced in West Africa. In the Gambia the research led to the Ministry of Tourism and Culture developing service standards and establishing the €2.7m Gambia Tourism and Hospitability Institute.
2012 saw 31.1 million overseas visitors come to the UK and 57.7 million domestic holidays taken by GB residents1. However, precise understanding of tourism's economic and environmental impact, particularly at local and regional levels, has historically been weak. Cardiff Business School's (CBS) Welsh Economy Research Unit (WERU) has significantly contributed to developing methodologies to quantify tourism's socio-economic impact at different scales. Their development of the first Tourism Satellite Account for the UK has informed the way national and international agencies conceptualise and measure tourism impacts. Researchers then developed a Tourism Impact Model to assess the impact of new facilities and infrastructure, and of large sporting and cultural events. This has helped event organisers and sponsors, including the Welsh Government, understand how to optimise value for money whilst minimising undesirable environmental impacts.
Research at the University of Surrey, has assisted disabled people and low-income groups to access tourism, a significant non-material aspect of well-being. This was achieved by influencing policy and policy recommendations in the UK, Belgium and the EU and by influencing behaviour, action and policy of either demand or supply:
Bournemouth University (BU) researchers have developed economic modelling techniques that more accurately predict the outcome of events, policies or other major economic decisions. This type of modelling allows governments and organisations to effectively plan for the positive and negative impacts arising from decisions. The technique was used to inform estimates of the value of the 2012 Olympic Games and subsequent tourism legacy; to provide the evidence base for VisitScotland naming 2013 the `Year of Natural Scotland'; to inform a Parliamentary debate on music tourism and establish greater representation of music in VisitBritain marketing material; and to inform the Government of Gibraltar of the impact of changes, such as the benefits of cross-border activity.
The University of Surrey has a longstanding reputation in the world of tourism demand modelling and forecasting research. The continuous advancements and innovations in forecasting methodologies have been widely applied by international organisations, government agencies and tourism-related enterprises and so contributed to "evidence based policy/strategy movement".
This research has provided the scientific foundation for more effective policy making, strategic planning and operation management particularly in terms of planning investments in visitor infrastructure, human resource management, marketing resource allocation and new product development. In addition, the risks of project failures are minimised through improved understanding of tourism demand.
A body of research undertaken by McCabe in partnership with a Charity, the Family Holiday Association, has informed the development of policy and practice and raised awareness of issues concerning the inclusion of disadvantaged people in leisure travel. The research informed policy debate in an all-party parliamentary report and subsequently, Visit England's domestic tourism strategy. The work led to changes in the charity's practices, leading to new systems, services and underpinned a fundraising campaign. The research ultimately enhanced the Charity's capacity to influence and develop productive partnerships with UK and European policy makers.
The focus of this statement is upon research funded by the Esmée Fairbairn Foundation during 2009-2011 into how food tourism can be used for sustainable development. We understand this to be the first externally funded research project on this subject. Food tourism strategies and associated sustainable development policies informed by the research include the Causeway Coast and Glens of North Ulster; the Brecon Beacons National Park; and Fáilte Ireland are using the research results in their strategy development. The impacts of food tourism in rural areas related to sustainable development include: the strengthening of economic linkages and multiplier effects within regional and local economies; encouraging cultural identity and distinctiveness; and the reduction of environmental pollution from food transportation.
The Intangible Cultural Heritage (ICH) Initiative at Edinburgh Napier University researched the role and safeguarding of `living culture' in Scotland based on the 2003 UNESCO Convention. As a result of this project, ICH in Scotland is now increasingly part of the agenda for organisations from museums to schools, stands high in public consciousness, and will represent a key element of cultural tourism. The team's approach to ICH had a direct impact upon policy-makers, national and international, including UNESCO itself. It has informed initiatives from the Scottish Curriculum for Excellence to the Dutch Government's strategy for ICH upon signing the Convention.
Dr Walmsley has worked on numerous studies relating to the concept of Corporate Social Responsibility (CSR) relating to the tourism and hospitality sector. The research that forms the basis for this case study was commissioned by the organisation `International Consumer Research and Testing' on behalf of its members. The purpose was to inform consumers about the impacts of tourism, influence their selection of hotel groups and investigate different corporate policies and practices. The hope, on the part of the commissioning organisation, was that consumer pressure would challenge and change industry behaviour. In terms of providing information on CSR performance the hope was that this would benefit the hotels themselves by providing a common method of assessment.
Dr Watson's research is concerned with the understanding of heritage as a cultural phenomenon and the ways in which this is represented in tourism and in public engagement. The research has focussed on a re-theorisation of issues such as visuality and representation in the public sphere of cultural and heritage tourism and the ways in which this is implicated in modalities of marketing, destination development and the community management of cultural heritage resources. He has sought opportunities to apply this thinking in the real experience of tourism management and marketing in the City of York, one of the world's foremost heritage tourism destinations.