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This case study refers to research on British drinking cultures and alcohol policy carried out by James Nicholls, Reader in Media and Social Policy, Department of Film and Media Production/HCI (2004-September 2012). In this role, Nicholl's research and his public engagement contributed to shaping the UoA's research reference frame of cultural behaviour, cultural practice and public policy (see Ref5). Following the publication of his book, The Politics of Alcohol (2009) Nicholls developed as a specialist advisor involved in the analysis and planning of alcohol policy at national and regional levels. His work and influence has been cited in key policy documents (including the House of Commons Health Select Committee Report, Alcohol: First Report of Session 2009-10 HC151-1) in 2010. This work has subsequently helped to shape regional and national alcohol policy in both England and Scotland. This case study provides evidence of this impact in regard to the following areas:
The research addresses the need of the British Co-operative Group and its members across the UK for a stronger understanding of the development of the business model of co-operation in Britain, the importance of democracy in the governance and direction of the organisation and in adapting the model to future challenges. The project's findings are being used in the education of elected member officials who form the democratic bodies which govern the Co-operative Group, and employees who work for the organisation. Learning has focussed on the heritage of the co-operative movement and the development of the Co-operative Group's business model. It enhances the effectiveness of member democracy by increasing knowledge of the organization's development and democratic traditions.
The history of cartography research group at Queen Mary have exploited their research on the cultural history of maps in the early modern period to enhance public understanding of mapmaking and the knowledge that maps create. They have taken their academic research to a wider audience through authored television and radio programmes, research council-funded books, public lectures and reviews across a range of media. In this way, their research has generated significant economic impact, contributing to the economic prosperity of the creative sector, including trade publishing, print media journalism, television, and literary festivals, and improving the quality of evidence, argument and expression in public discourse on contemporary map-making.