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This case study has two strands:
Almost one in four deaths of young people in England and Wales are attributable to alcohol (Hastings and Sheron, 2011). Critical marketing research by the Institute for Social Marketing at The Open University (ISM-Open) has informed policy by: establishing the link between the marketing practices of drinks manufacturers and young people's attitudes to and consumption of alcohol; providing the material for the seminal report Under the Influence commissioned and published by the BMA Board of Science; guiding the Health Select Committee and underpinning a Private Members Bill on the regulation of alcohol marketing to children.
This research in ISM-Open is a collaboration between the Open University Business School (OUBS) and Stirling University.
Research into point of sale tobacco marketing (POS) by the Institute for Social Marketing (ISM), based in Stirling Management School contributed directly to the passage of the 2009 Health Act (England and Wales) and the Tobacco & Primary Medical Services (Scotland) Act 2010, and was instrumental in defending this and equivalent legislation in Norway and Ireland from legal challenge. The UK acts build on ISM research showing that in-shop displays influence consumer behaviour and independently encourage the onset of youth smoking; they require tobacco products to be out of sight at PoS.
Research by the Institute for Social Marketing (ISM) contributed directly to the development of the 2009 Health Act (England and Wales) and the Tobacco & Primary Medical Services (Scotland) Act 2010, the latter the most significant change in Scottish tobacco control legislation since the 2005 ban on public smoking. Both acts restrict the display of tobacco at the point of sale (PoS) in order to make tobacco products less attractive and accessible. Instrumental in the passage of both Acts was ISM research showing how PoS influences consumer behaviour and that it has a clear effect on adult and youth smoking.
This case study describes impact derived from Fisher's practice-as-research, during which, through painting and printmaking, he sought to develop approaches to image making involving narrative structures, and formal and technical methods and procedures, that achieved `visual equivalents' of the nineteenth century `texts' of Schubert's Winterreise song cycle and poet John Clare's Journey from Essex (both narratives of walking). The outcomes of the research were publicly exhibited and discussed in a variety of contexts during the period under review, thereby contributing to public engagement with, and understanding of, contemporary art as well as to critical/professional discourses surrounding contemporary painting and printmaking. Secondary impact was derived from the introduction of Clare and Clare's poetry and Schubert's song cycle to many hundreds of people previously unfamiliar with them.
Imruh Bakari's film projects such as African Tales (2005/2008) and Big City Stories (2011) have had impact in the areas of civil society and cultural life, specifically in illuminating social and cultural assumptions (of audiences of audio-visual culture in Africa and the UK) about contemporary Tanzania and Black London.
The impact of Bakari's research focusing on African and Caribbean cinemas, and related subjects in cultural studies, also extends into areas of policy making, education, and training surrounding film production and distribution in Africa and Europe. This is evident through public engagement (with film industry professionals, younger audiences, and the wider public) and archiving, and through engagement with policy initiatives for the creative industries sector in Tanzania.
University of Huddersfield research into new interdisciplinary methods for systematic archaeological examination has led to significant advances in the identification and subsequent conservation of historic battlefields. The work has influenced policy and practice at English Heritage, informing key changes in its National Heritage Protection Plan, and has been used to help safeguard famous sites such as Bosworth and Hastings. It has also shaped policy in other countries — including Belgium — where it has been described as "the basis for the development of a governmental vision" regarding battlefield sites — and has raised wider public awareness of battlefield archaeology through high-profile media engagement.
Federico Varese`s research has redirected thinking on the (mainly local) nature of organized crime. Varese has shown that a significant factor accounting for the spread of organized crime is the efforts of individuals to escape arrest in their home country. His research, as well as his role on the Strategic Review (2010), has made substantial contributions to the restructuring of the UK`s Serious Organized Crime Agency (SOCA). In Italy and Canada, he has helped to shape and inform policy debates within the Anti-Mafia Commission, and Public Safety Canada, respectively. His work has also been cited as being "particularly relevant" by prosecutors in Italy. More specifically, Varese`s use of quantitative methods to analyze the transcripts of wiretaps has inspired Europol to organize the training of police and prosecutors in these methods, and to alter their approach to better combat organized crime.
Preference-satisfaction models of welfare dominate environmental policy but are problematic both in respect to the value placed on environmental goods and as a basis for environmental decision making. The Philosophy Department at the University of Manchester (UoM) has developed an alternative characterisation of well-being, along with tools for its measurement and employment in policy making. Impact is delivered via a UK-based project on climate justice, focused on a need to conceptualise, measure and map vulnerability to the impacts of climate change associated with flooding and heatwaves. The framework developed has had a major influence on adaptation planning at both local and national levels, allowing authorities to identify concentrations of climate disadvantage, and to formulate policies that address specific sources of disadvantage in different locations.
Professor Bartlett has written and presented two television series on medieval subjects for the BBC: Inside the Medieval Mind (four one-hour episodes, BBC4, 2008) and The Normans (three one-hour episodes, BBC2, 2010). Already one of the world's leading medieval historians, he has taken his work to a much wider audience through these series. Impact in this case is primarily on cultural life, through the exposure of millions of viewers to a historical documentary about the Middle Ages. The BBC's estimate of their value is re-emphasized by the recent completion of a third series, The Plantagenets, to be screened in autumn 2013.