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Research from the Creative Futures Institute (CFi) has generated original understandings of how social media has triggered change within the practice of journalism. The evidence shows how findings from 3 inter-related projects were a catalyst for skills development and generated new contributions to civil society and the creative community. Impact is demonstrated across 15 organisations where new community media collectives were developed around the Vancouver 2010 Olympics (W2 Centre & True North Media House) and London 2012 Olympics (#media2012 & #CitizenRelay). UWS research led these organisations to invest £115,000 additional funds and implement these findings in their current work.
The Scots Words and Place-names Project (SWAP) engaged the public through an embedded use of the internet and social media, a strategy designed both to collect data on the Scots language and to raise the profile of Scots in the wider community. In order to make the project accessible to younger generations, a successful schools competition was run using Glow, the Scottish schools intranet operated by Education Scotland. SWAP also involved two partner organisations from the cultural sector, Scottish Language Dictionaries and the Scottish Place-Name Society, in order to provide a bridge between academic and cultural bodies and the general public.
Researchers in the Centre for the Mathematics of Human Behaviour at the University of Reading have developed a novel approach for the real-time monitoring of evolving social networks. These networks, in which connections between individuals change over time, are an important opportunity for online advertising. The research has been used in collaboration with Bloom Media Ltd to develop a new tool that gives their clients a better understanding of the impacts of social media campaigns. As a result Bloom are leading the field in this area, allowing them to attract major new clients and leading to significant growth of the business. The company now directly employs highly skilled mathematics graduates specifically to work in this area.
University of East London (UEL) research on media policies has contributed to policy submissions made to the UK government, Leveson Inquiry, politicians and regulators, and to supranational organisations such as the European Commission. The research has particularly informed the development of policies adopted by civil society organisations and has influenced regulatory outcomes, policies and policy debates, especially where these relate to product placement, cross- media promotion, and media ownership and pluralism. Proposals on media plurality have informed UK policy debate, particularly via their reference in oral evidence provided by Dr. Jonathan Hardy to the 2013 House of Lords Select Committee on Communications. These policies on media ownership have also influenced Labour Party policy debate and formulation, and have been adopted by the TUC and other organisations.
Ben O'Loughlin led and participated in a series of grant-funded collaborative projects that explored the nexus between media and security, provided a foundation for innovations in political communication theory and practice, and impacted upon government, business and media organisations. The iteration of projects and outputs integrated qualitative and quantitative, behavioural and interpretive methodologies, which in turn revealed emergent relationships between policy, media and publics in global, multilingual media ecologies. O'Loughlin's collaborations with Linguamatics Ltd, the BBC World Service and the House of Lords have led the application of these new methodologies and created policy debate on the ethics of their use.
Mowlabocus' research (2006-present) on gay men's social-media-use practices and new sexual-risk behaviours has led to new understandings of the role of media in health interventions. It has also led to changes in the health promotion and intervention practices of sexual health charities including the Terrence Higgins Trust (THT), as well as in statutory services, including those offered within Brighton and Hove City Primary Care Trust, which covers an area with the highest UK percentage LGBT population and a very high incidence of HIV diagnosis and infection. These changes include, in the case of THT, the development and use of a new information website and intervention toolkit — designed to decrease the spread of HIV amongst those engaged in unsafe behaviours — which is being used in training for its staff across its 31 regional offices in the UK.
Bangor's research on stereotyping of Jews, Jewishness and Judaism in contemporary global media significantly facilitates understanding on the part of the public, media, religious educators and cultural industries of challenges facing Jewish cultures and communities, thus impacting on civil society, cultural life and public discourse. Bangor's work enhances regional, national and international public awareness of contemporary media's representations of Jewishness and stereotyping. Its presentation of Jewish cultural heritage helps to preserve and conserve it while increasing understanding of social and cultural identity and encouraging social inclusion.
There has been a growing interest in the concept of social enterprise - that is organisations that are trading but with a social purpose. The research at Middlesex University has Influenced policies of state support to social enterprises demonstrated through references to research in policy documents and acknowledgement by key policy makers working in a range of UK national departments and Scottish Government. Research findings have influenced how government measures the size of the social enterprise sector and the supply of social investment funds, feeding into strategy documents of the Cabinet Office and supporting the development of Big Society Capital. Research has also stimulated the growth of individual social enterprises, with one reporting an increased turnover of 20% over 2 years.
Research from the Digital arts strand of the CMR has had an impact in two related areas.
Research on the financing of adult social care in England resulted in the development of a full simulation model of the social care economy. This has allowed for the quantification of the costs and benefits of different funding reform options. The research has hence allowed for identification of the limitations of the current financing of social care, and has been relied on by the Government and by the Dilnot Commission in the formulation of new funding policies. It has also been used by social care groups (such as Age UK) to highlight the problems facing the funding of social care.