Public Engagement in Sports Science and Engineering Research
Submitting InstitutionSheffield Hallam University
Unit of AssessmentSport and Exercise Sciences, Leisure and Tourism
Summary Impact TypeSocietal
Research Subject Area(s)
Mathematical Sciences: Statistics
Information and Computing Sciences: Artificial Intelligence and Image Processing
Medical and Health Sciences: Public Health and Health Services
Summary of the impact
The Centre for Sports Engineering Research (CSER) has carried out public
engagement activities for many years to create a dialogue around its
research with those outside higher education. Specific research is
described in tennis, aerodynamics, 3D motion-capture and performance
analysis and ways in which findings have been used in public engagement.
The impact of the activities is a raised public awareness of sports
science and technology from 165 public lectures and workshops; an
interactive science exhibition with 390k visitors; an increasingly popular
blog with 248k hits; 15 popular science articles with a readership of over
835k; 10 interviews on TV and 46 on Radio; 8 short films with 25k
downloads; and 101 articles in the national and international print press
with 256 additional articles on their websites across 22 countries.
Various aspects of research in CSER have been used to inform public
engagement of which four have proved especially important:
Tennis research. Haake and Goodwill carried out industrially
sponsored research (grant a) to develop a dynamic model of a tennis shot
using finite element analysis (reference 1). The model had a frame,
interlocking strings and a ball with a 2-shell structure and internal air
bag. The model was validated experimentally using a bespoke impact test
rig to look at effects such as friction on ball impact with the racket or
the court (reference 2). The work showed that impacts with the court were
directly affected by the friction coefficient, while those with the racket
depended both on the coefficient and the complex movement of the strings.
Choppin et al (reference 3) used photogrammetric techniques to
look at the spin, speed and angle of the racket and ball during play and
showed that most players sought to hit the node point of the racket where
vibrations would not be imparted to the racket.
Aerodynamics research: Haake, Goodwill and Carré (reference 3)
created a new measure of roughness to predict the aerodynamic performance
of sports balls. This sought to create a simple non-dimensional parameter
to characterise the different features of sports balls with nap (i.e.
tennis), dimples (golf), or leather (football). The researchers found that
the statistical measure of skewness of a surface was able to characterise
the drag coefficient with the Reynolds number (airflow speed), giving a
simple method for sports ball analysis.
3D Motion Capture. Methods to measure motion of a tennis ball were
developed for laboratory, (reference 1), and for real, environments
(reference 4), which supported the development of systems for UK Sport
(grant b). This research showed that capture of useful 2D and 3D
information in ecologically valid environments relied on a robust and
practical camera calibration system, for which the planar calibration
system was developed.
Performance improvement analysis. Haake, James and Foster
(references 5 and 6) studied the statistics of performance since the early
1900s to determine the impact of technology on sporting performance in
Olympic sports. A new measure was created called the Performance
Improvement Index, based on energy expenditure, as a way of comparing
performances across different disciplines. It was found that 4% of the
sprint was attributed to technology, while in sports such as pole vault or
javelin, technology affected sport by around 30%. The 1-hour cycling
record improved by around 100% with the introduction of new bicycles. The
research was expanded and deepened for use in public engagement through an
EPSRC Senior Media Fellowship (grant c) and a Royal Academy of Engineering
Public Engagement Fellowship (grant d).
All staff cited above, except Carré, were employed by Sheffield Hallam
University as follows:
- Allen T, Senior Sports Engineer, 1/6/09-1/9/11; Senior Lecturer
- Choppin, S, Sports Engineer, 1/6/09 onwards;
- Foster, L, Sports Engineer, 2/4/11 onwards;
- Goodwill, SR, Senior Sports Engineer, 1/3/06 onwards;
- Haake SJ, Professor of Sports Engineering, 1/3/06 onwards;
- James DM, Senior Lecturer, 1/3/06 onwards.
- Carré, M, Lecturer, Sheffield University, 1/3/06 onwards. Carré was
cited on this reference 3 due to his football-related research. The main
author of the work was Prof Haake.
References to the research
All outputs were published in peer-reviewed journals and are included in
the REF submission.
1. Allen T, Haake SJ & Goodwill SR (2010). Comparison of a
finite element model of a tennis racket to experimental data. Sports
Engineering, 12(2), 87-98. Scopus SJR 0.283. Cited 9 times.
(Goodwill REF output 3);
2. Allen T, Haake SJ & Goodwill SR (2010) "Effect of friction
on tennis ball impacts", Proceedings of the Institution of Mechanical
Engineers, Part P: Journal of Sports Engineering and Technology,
224(3), 224-236. Scopus SJR 0.274 - 0.616. Cited 6 times. (Goodwill REF
3. Haake, SJ, Goodwill, SR and Carré MJ (2007) "A new measure of
roughness for characterising the aerodynamics of sports balls",
Proceedings of the IMechE, Part C: Journal of Mechanical Engineering
Science, 221(7), 789-806. (Haake RAE output 2)
4. Choppin, S.B., Goodwill, S.R. & Haake, S.J. (2011) "Impact
characteristics of the ball and racket during play at the Wimbledon
qualifying tournament", Sports Engineering,13 (4), pp. 163-170.
Scopus SJR 0.283. Cited 7 times. (Goodwill REF output 1);
5. Haake SJ (2009) The impact of technology on sporting
performance in Olympic sports, Journal of Sports Sciences, 27(13),
1421-1431. Scopus SJR 0.909. Cited 11 times. (Haake REF output 2);
6. Haake, S.J., James D.J. and Foster, L, (2013) "An improvement
index to quantify the evolution of performance in running", Journal of
Sports Sciences, 2013, Online first. Scopus SJR 0.909. (Foster REF
Grants associated with the impact
a) SJ Haake: Prince Racquets, £30,000, 1st Jun 2006 to 31st
b) SJ Haake: UK Sport, £209,181, 1st Apr 2008 to 31st
Mar 2012, UK Sport Innovation Partnership;
c) SJ Haake: EPSRC, £168,500, 1st June 2010 to 31st
May 2013, Senior Media Fellowship;
d) DM James: Royal Academy of Engineering, £30,000, 1/5/2009 to
31/5/2011, Public Engagement Fellowship.
Details of the impact
The impact of CSER's public engagement is an increased awareness by the
public of sports science and engineering research. Wherever possible,
examples of impact below use metrics to show public engagement and
evaluation statistics to describe the public dialogue.
Staff within the CSER have been invited to give 21 keynotes and seminars
to peers at non-academic meetings (e.g. IMechE, Royal Society, Royal
Academy of Engineering) to disseminate their research with 70% of events
in the UK, the rest across seven countries. In addition, they have
delivered 144 public lectures with 88% in the UK and the remainder across
9 countries including the US, Germany, Australasia, Japan and Israel.
Examples of lectures are given below.
Research Councils UK (RCUK) and Royal Institution lectures: Cutting
Edge 2012 As an example of a key public engagement project,
Haake (as an EPSRC Senior Media Fellow, grant c) and James (as a Royal
Academy of Engineering Public Engagement Fellow, grant d) were
commissioned in 2012 by Research Councils UK and the Royal Institution to
develop a series of six public lectures around the country on the theme
`sport and research', focussing on six different sports (basketball,
athletics, diving, sailing, triathlon, and cycling). Research expertise in
aerodynamics and mechanics (references 1, 3, 5), contextual knowledge
(reference 6) and an ability to create innovative public engagement events
were used to develop presentations for each sport with expert
Following the debate at each event, an electronic system was used to ask
a set of questions and collect answers from audience members (source 1).
The total audience was 560 and analysis of the answers showed the
following: 61% were male and the age range was normally distributed around
a mode of 31-45 years. Almost all (89% to 98%) thought that science was
beneficial to sport and only around 13% thought that the use of technology
was the same as doping (with drugs). Around two thirds agreed with the
general statement that "as well as natural talent, sport should be a test
of how an athlete can exploit technology".
This was the only RCUK Olympic activity in 2012 (source 2) and the RCUK
evaluation report (Cutting Edge 2012: The Research behind Sport Evaluation
Report, v 3.0) showed that 100% of the audience (who filled in a
questionnaire) enjoyed the events. Only 2% of respondents were unable to
understand the scientific content of the events, while 85% found the
speakers `clear and easy to understand', `interesting and engaging' and
`thought provoking. An analysis of media coverage by RCUK showed
circulation and listening figures for local radio of 524k.
Haake SJ, "Boots and balls, the science behind the World Cup", The
Royal Institution, London (6/6/2010). This drew on
finite element analysis (reference 1), shoe-surface interactions
(reference 4), and motion capture (reference 5). Evaluation forms from the
family audience of 150 (modal age 26-35) all agreed, or strongly agreed,
that they had learnt something new, while 73% agreed, or strongly agreed,
that they wanted to find out more about research behind sport.
In 2011, `Sports Lab' opened at the Weston Park Museum in Sheffield, an
interactive exhibition designed and partly built by CSER, funded through
an £82,000 `Partnerships for Public Engagement' grant from the EPSRC.
CSER's expertise on tennis (references 1, 2, 4), aerodynamics (reference
3, 5) and sports performance (references 5, 6) were used to design an
exhibition on the historical impact of technology in sport. The exhibition
attracted 140,000 visitors between 1/2/11 and 30/9/11. Monitoring data
using a digital `kiosk' (n>1,000 respondents) indicated good or
excellent ratings as follows: quality 87%; interpretation panels 82%;
layout 86%; and enjoyment 85% (source 3).
As a continuation of the project, the exhibition subsequently moved to
the V&A Museum of Childhood in Bethnal Green and re-branded as
`Beautiful Games', attracting 250,000 visitors between 1/4/2012 and
31/8/2012 (source 4). The exhibition was shortlisted for the Podium Awards
in London, 3rd May 2012.
Online articles to engage the public with research
An online blog has been created by CSER (www.engineeringsport.co.uk),
designed to engage researchers and the general public in its research.
Between 1/9/2009 and 31/7/2013 the blog had 248k hits, with average daily
hits of 14 in 2009, 74 in 2010, 145 in 2011, 322 in 2012 and 252 to
31/7/2013. Typical topics relating to the research described here (author;
reference; hits) are:
- How far could Usain Bolt jump? (Foster: 6; 29,732);
- The problem with the Wimbledon roof (Haake: 1, 2, 3, 4; 2,722)
- Physics of the groundstroke in tennis (Allen; 1 and 2; 1,247);
348 comments have been posted by readers with most on the use of the
Kinect for motion capture in biomechanics. Readership spans 185 countries
with the largest coming from English speaking countries such as USA (29%),
UK (25%), Australia and New Zealand (11%), and Canada (4%).
Staff in CSER have been commissioned to write 15 popular science articles
in publications such as the New Scientist, Professional Engineering,
Physics World and Ingenia. They are also regularly consulted by national
and international media with 101 pieces in national press such as the
Times, Independent, Guardian and the Mail. This led to 256 articles on
press websites across 22 countries (61% UK; 6% Americas; 5% EU; 4%
Australasia; 3% SE Asia; 2% Africa). Two key examples of commissioned
articles together with their reach and significance are outlined below.
Haake SJ, Instant Expert 24, New Scientist, 7 July 2012, 215(2872),
pp 8. This was commissioned by New Scientist for the Olympics
and included research around sports engineering, 3D motion capture
(references 4, 5) and the analytics of performance improvement (reference
6). The aim of the Instant Expert was to introduce sports engineering.
This approach is very popular with schools and colleges and contributed to
an increase in sales. The issue had 131k+ print copies worldwide (UK &
Ireland, 58%; Australasia, 17%; USA/Canada, 16%; others, 9%) with an
estimated readership of 800k. In terms of impact on the readership, the
Sports Engineering Instant Expert is in the top 10 of all (New Scientist)
instant experts read online. Additionally, the features editor said of the
article, "To put this in to perspective, that's 5 per cent more than
average sales for 2012 and 15 per cent up on the same week last year"
Haake SJ, Material Advantage, Physics World, 7 July 2012, 25(7),
26-30. This was commissioned by Physics World as part of a
special issue for the Olympics and used the performance index developed in
reference 6 to quantify the impact of technology on sporting performance.
The issue had 35k print copies and 225k unique visitors to the website
during that month with both national and international coverage (82% UK;
8% EU; USA 5% USA; 9% other). The article had 5.5k downloads by 31/7/2013.
Broadcast media: Live and recorded interviews
During the REF period, CSER staff were invited to give 10 live and
recorded interviews on national TV including BBC's Newsnight (26/7/2012;
30/7/2012), Channel 4 News (16/7/2012), Sky News (13/7/2013), BBC
Breakfast (19/6/2012), BBC News (5/8/2012), and BBC World (4/8/2012;
5/8/2012). There were also 46 live and recorded interviews on national and
regional radio, including BBC Radio 4 Today Programme (6/9/2012), BBC
Radio 4 World at One (2/8/2012), Radio 5 live (3/6/2010; 26/8/2011;
23/3/2012; 25/5/2012). There were also interviews on intentional radio in
Ireland (RTE1 1/7/2009, 29/7/2009), Australia (ABC 17/12/2011), USA
(Madelaine Brand Show 5/7/2012) and Germany (Deutschlandfnk, 27/7/2012). A
30 minute programme for BBC Radio 4 was co-developed by Professor Haake
with the BBC Science Unit and drew upon his work on technology and sport
for the Olympics (reference 6). It was hosted by Jonathan Edwards on
18/7/2012 and was the only sports and technology programme on the BBC (TV
or Radio) during the Olympic Games. It obtained a national audience of
The Physics World articles (see above) were linked to 3 films using CSER
research on 3D motion capture (references 4, 5) and aerodynamics, with 4k+
downloads and views of the films by 31/7/2013. The RoyaI Institution
created a 5-film collection on Engineering Sport
http://richannel.org/. This was a co-production between Prof Haake
and the RI, part funded by the EPSRC (grant d). It used all aspects of
CSER's activities to explain the research behind sport with key stories on
tennis dynamics (references 1, 2), motion capture (reference 5) and
analytics (reference 6). The videos had 21k downloads by 31/7/2013.
Sources to corroborate the impact
Verification of impact data
- Senior Manager, The Royal Institution.
- Senior Officer, Research Councils UK.
- Senior Manager, Museums Sheffield.
- Senior Manager, V&A Museum of Childhood.
- Senior Editor, the New Scientist.