Cultural Policy and Practice Exchange between Britain and Brazil
Submitting Institution
Queen Mary, University of LondonUnit of Assessment
Music, Drama, Dance and Performing ArtsSummary Impact Type
CulturalResearch Subject Area(s)
Language, Communication and Culture: Cultural Studies, Literary Studies
History and Archaeology: Historical Studies
Summary of the impact
Professor Paul Heritage joined QMUL in 1996. His research over the last
two decades has opened up new understandings of Brazil's transformative
arts practices within the UK cultural sector. Through practice-based
projects, his research continues to deepen and extend the understanding of
innovative Brazilian arts practices in Britain. Heritage has forged new
opportunities for UK arts practitioners to develop their work in Brazil
and shaped new policy exchanges between ministerial/governmental and
non-governmental organisations. His research engages with a diverse range
of artists and cultural institutions, reaching over 50,000 people in the
period since 2008 via performances/screenings/seminars/exhibitions/events.
Through disseminating research into Brazilian culture policy and practices
that have responded to extreme social crises, he has strengthened the
British cultural sector's confidence in using art in the advancement of
social development.
Underpinning research
At the World Economic Forum (Davos, Jan. 2013), Heritage addressed the
key question that shapes his research: `How can the arts transform?' The
invitation to participate in a global event that brought together 47 heads
of state, over 1000 CEOs, business leaders, intellectuals and journalists
demonstrates the significance, reach and impact of Heritage's research.
Since 1997, he has directed this investigation through People's Palace
Projects/PPP, the applied arts research centre that he created at QMUL.
Underpinned by interdisciplinary, multi-agency collaborations, Heritage's
research understands the territorial production of knowledge and
aesthetics as essential to building dynamic social resilience by
individuals and marginal communities. This has been constructed through
diverse projects such as Staging Human Rights (2000-05),
Changing the Scene (2002-05), Love in a Time of War (2004),
Cultural Warriors (2009-12), Encounters Beyond Text: Art
Transforming Lives (2010-14), etc. In the last decade,
Heritage has been awarded research funding of over £3.5million from
sources including: AHRC, British Academy, UK Community Fund, Comic Relief,
Department of International Development [UK], British Council, Arts
Council England, Paul Hamlyn Foundation, Gulbenkian Foundation, Brazilian
Federal Government, State Secretariats of Culture - Bahia, São Paulo and
Rio. The findings of the research have been circulated through reports,
lectures, seminars, workshops, consultancies and publications - including
articles in Contemporary Theatre Review and Critical Sociology.
Heritage's research programme during the first 10 months of 2013 offers
insight into how his research builds intellectual and cultural bridges
between the UK and Brazil. From Davos, he returned to Salvador (Brazil) to
direct the fourth edition of Fórum Shakespeare at Teatro Vila
Velha with three RSC directors and speakers that included the former
director of the Banco Central, the Secretary of Creative Economy (Ministry
of Culture) and Brazilian contemporary playwright Marcos Barbosa whose
works have been produced by the Young Vic and Royal Court, London. This
annual project curated by Heritage explores contemporary ideas about
Shakespeare in Brazil reaching hundreds of young professional
actors/directors, graduate students and the general public. In March 2013,
he curated Dance for Life for the Royal Opera House Covent Garden
at Theatro Municipal Rio de Janeiro, a seminar examining the role dance
plays in providing strategies for survival and resistance within marginal
communities. For the Brazilian Ministry of Culture, Public Olympic
Authorities and British Council in Rio in April 2013, Heritage directed an
International Forum on the Cultural Olympiad: a productive
dialogue between the directors of London 2012 and the Brazilian cultural
sector (300 delegates). To accompany the Forum, he produced Unlimited:
a festival of workshops and radical performances by UK artists with
disability across Rio de Janeiro. In October, Heritage hosted a visit for
senior Brazilian government and non- government delegates to London and
Glasgow on the ongoing Points of Contact programme dedicated this
year to arts and disability. Heritage has continued to underpin his
research with writing, including the following publications: a 10-volume
edited catalogue with critical essays on the London 2012/Cultural Olympiad
project Rio Occupation London 2012 (Aeroplano Editores, 2013); and
a co-edited translation of Celio Turino's The Point of Culture: Brazil
Turned Upside Down with critical introduction and afterword
(Gulbenkian Foundation, 2013).
References to the research
i. Staging Human Rights 2000-05 [Director of
Programme] Performance-based human rights project which began in the
State of São Paulo in 2000, and went on to be implemented in four distinct
phases through to 2005, reaching over 10,000 adult prisoners, guards and
their families over its six years. Initial funding was from AHRB
(£160k) and UK Lottery (£105k). Created in partnership with a range of
Brazilian public agencies - including Boal's Centre of the Theatre of the
Oppressed (Rio de Janeiro) and the Latin American UN Agency for the Study
of Crime and Delinquency [ILANUD] - the initial stage led to a human
rights Performance Forum at the Latin American Parliament in São Paulo
(Dec. 2001). Federal Ministry of Justice funded two further phases of the
project in 11 states between 2002-05 (c. £100k in Brazilian reais).
A parallel programme focused on women prisoners was led by Lois Weaver and
Caoimhe McAvinchey (both QMUL). A further three-year research programme in
the juvenile justice system ran from 2003 with funding from the UK
Community Fund (£405,000). In partnership with the BBC's Writersroom,
Heritage created a 90min play for Radio3, based on a historic case of
human rights abuse in the São Paulo prison system (Carandiru:
broadcast 2002, 2003; shortlisted for the Sony Prize 2002). Heritage also
wrote and produced a 20min radio documentary about the making of the play
(broadcast 2002). Both works are available from www.peoplespalace.org.uk.
Staging Human Rights received the annual Betinho Citizenship
and Democracy Award from the City of São Paulo for its promotion of
human rights (2001).
ii. Love in a Time of War 2004 [Director of
Programme] Designed by Heritage as an experiment in cultural
interventions in sites of extreme conflict, Amor em tempo de
guerra/Love in a Time of War was a weekly schedule of performances
taking place both inside favelas dominated by armed gangs and also
in elite theatres in the wealthy Southern Zone of Rio de Janeiro.
Audiences were supported to cross the city and attend performances outside
their own communities. Created in association with Grupo Cultural
AfroReggae, Heritage directed a cast of well-known professional television
actors in Shakespeare's Antony and Cleopatra and Measure for
Measure, with the opening performance taking place on a border
contested by two rival drug factions. The project resulted in an 18-day
ceasefire after 22 years of war and received extensive national and
international press coverage (including Reuters and the Financial
Times). PPP and AfroReggae created the 12-month Parada Geral
to extend the impact of the initial project with a series of conflict
resolution initiatives in the favelas of Vigário Geral and Parada
de Lucas. Funding included £100k from Electrobras via the federal tax
exemption laws, £33k from Ogilvy's and infrastructural support from the
City Council of Rio de Janeiro and TV Globo. Heritage was awarded the
Brazilian Orilaxé Prize for Human Rights (2005), and his work on Love
in a Time of War and Staging Human Rights was the focus of a
chapter in The Producers: Alchemists of the Impossible ed. by
Tyndall and Micklem (ACE/Jerwood Foundation, 2007), pp. 23-28, ISBN:
978-0-7287-1347-5. See also Heritage's peer-reviewed article, `Parallel
Power: Shakespeare, Gunfire and Silence', Contemporary Theatre Review,
15.4 (2005), pp. 392-405.
iii. Amazônia 2008-09 [Director of Programme;
co-writer/director of two Young Vic Productions] [see REF2b] Created
by Heritage in association with the Young Vic Theatre London and a
range of Brazilian partners, Amazônia combined trainings in
cultural and environmental strategies with audio-visual documentation and
live performance [dance and theatre]. The programme culminated in a
seminar at London's Royal Society of Arts [RSA] that explored the impact
of arts and cultural initiatives in building resistance to climate change
and environmental degradation. Partners/funders included: British Council
(£15k); Fundação Roberto Marinho [audio-visual production]; ArtVenture
(£20k); Acre's Serviço Social do Comércio and Young Vic London:
infrastructure and production costs. Over 15,000 people engaged with the
project in Brazil and the UK. Publications include: Amazônia by
Heritage and Teevan (Oberon Books, 2008), ISBN: 9781840028959.
iv. Favela to the World I and II : project and
performances 2006-13 [Director of Programme] [see REF2b] Six-year
programme of performance/workshops/trainings/publications investigating
knowledge-transfer to UK from arts-based programmes in peripheral
communities in Rio de Janeiro. Includes large-scale productions such as Favela
to the World (Contact Theatre Manchester and Barbican 2006); Favelization
(Barbican 2008); The AfroReggae Experience (Southbank Centre
2010); collaboration between Bad Taste Cru [UK street dance champions] and
AfroReggae for UK/Brazil small scale tour (2010); three-year youth
leadership programme Cultural Warriors 2009-12
(Salisbury/Gateshead/London/ Manchester); creation of a summer
participatory arts festival for young people from marginalised communities
in Liverpool (run with the Liverpool Everyman Theatre). Publications
include: Richard Ings, From the Favela to Our Manor: Translating
Afroreggae - the Impact and Implications of an International
Intervention in Arts Work with Young People at Risk (People's Palace
Projects Research Bulletin Issue 4, 2007) ISBN 978-0-9551179-3- 0.
Funding: ACE, Paul Hamlyn Foundation, British Council (grants: over £800k
including AHRC Knowledge Transfer funding of £370k).
v. Points of Contact : 2009-present [Director
of Programme] [see REF2b] Research programme on arts and cultural
strategies for human development and social transformation. Focus on
knowledge-transfer projects between British and Brazilian cultural
organisations and agencies. Over 200 Brazilian and UK arts organisations
have so far benefited directly from the exchange programme. Since 2009,
Heritage has curated eight knowledge-exchange visits involving directors
of major arts organisations, key representatives from charitable funding
institutions, and senior policy makers from local, state and federal
government in both countries. Outputs include public seminars in
Manchester, Newcastle and London's Southbank Centre. The British Council
has announced a pilot project on Creative and Cultural Skills between UK
and Brazil based on the learning-exchange of this programme. Dissemination
of findings include Heritage, `The Game is Violent: Opening Gambit at the
Ministry of Culture', Critical Sociology, 38.6 (2012), pp. 877-87;
Celio Turino, The Point of Culture: Brazil Turned Upside Down
(Gulbenkian Foundation 2013), ed. by Heritage and Hunter with a critical
introduction by Heritage. The Brazilian Ministry of Culture appointed PPP
the first UK Ponto de Cultura in 2010 as part of its international
programme.
Details of the impact
Heritage's work brings culture to the centre of the agenda... Heritage
is well known across Brazil as intellectual, teacher, researcher,
international mediator and creative artist, whose engagement to the
nation's social development... is recognised by his wide circle of
interlocutors with admiration, solidarity and gratitude. - L. E.
Soares, former National Secretary of Public Security, Ministry of Justice
[see www.peoplespalace.org.uk].
In his stagings of Shakespeare in slum areas in the middle of
tremendous violence where different groups of heavily armed drug
traffickers confronted each other on a daily basis, art brought peace to
the region. It was enough for many to realize that it was a concrete
possibility worth fighting for. Julita Lemgruber, Director of Rio's
Centre for Studies in Public Security and Citizenship [CESeC], University
Candido Mendes, May 2013 [see www.peoplespalace.org.uk].
I and other senior colleagues have been actively engaged in debate, in
reading your papers, in exchange with this programme [Points of Contact]
that aims to increase the capacity of artists, policy makers and funders
to realise the full potential of dynamic and transformative cultural
actions. Partly as a result of this engagement, we designed and launched
a new 10 year programme, Creative People and Places which seeks to
engage communities in the UK in new and radically different approaches
to develop inspiring and sustainable arts programmes. - Moira
Sinclair, ACE Executive Director London and the South East [see section 5]
Heritage's research seeks contemporary purpose in creative practices, and
insists that social justice, development and enterprise are only possible
through the inclusion of those who are behind the `doors on the
peripheries' (Soares). His influence on new thinking in cultural policy
and new forms of artistic practice is evidenced through inter-connected
research projects. From dance projects with marginalised communities in
the Amazon and a music-theatre production at London's Young Vic (Amazônia
2008-09) to the curation of a three-year programme of youth leadership
with five major UK cultural institutions (Cultural Warriors
2009-12), Heritage's ongoing and deep-rooted contribution to the
development of the cultural dialogue between the UK and Brazil has been
recognised by Arts Council England with funding of over £410k to `support
both the research and the practice that is informed by that research'.
Moira Sinclair, ACE Executive Director London and the South East, cites
the ways Heritage's work influences and informs thinking and policy
development `in arts, culture and social development and in the growing
understanding of Brazilian culture and the deep networks that are being
established as a result between UK and Brazilian artists and policy
makers'. David Lan, Artistic Director of London's Young Vic Theatre,
positions Heritage as `a passionate and intensely imaginative
collaborator, adding immensely to our theatre vocabulary and ambition'.
The capacity of the UK arts sector has been developed by the support
Heritage's research has offered in identifying/programming/curating
Brazilian artists at British institutions including Barbican (2006, 2008,
2010, 2011), Young Vic (2008-present), Southbank Centre (2010, 2012),
Salisbury International Arts Festival (2010-12), Liverpool Theatres
(2010), Dance City Newcastle (2009), The Globe (2000/2012). Heritage's
production of Rio Occupation London brought £600k of Brazilian
economic investment in the UK's London 2012 Cultural Olympiad Festival. 30
young and emerging artists representing diverse cultural territories from
Rio de Janeiro presented more than 250 new works of art and performances
in over 50 cultural and public spaces across London reaching over 37,000
audience members, spectators and participants. The project generated c.125
articles [print/broadcast/ online]. Social media reached 382,209 and the Occupation's
Twitter feed had 513 followers. The production's overall Klout score of
52.87 in 30 days was a `significant achievement. This qualifies @RioOccupy
London as a specialist with a highly engaged audience' (PR analyst Mark
Borkowski). `It is unarguable', states Graham Sheffield, Director of Arts
at the British Council, `that without the work of Heritage, the cultural
relationship between UK and Brazil would be nowhere as well developed or
mature as it is now' [see section 5].
Deputy Prime Minister Nick Clegg invited Heritage to join a delegation of
political, business and cultural leaders to Brazil in June 2011. Heritage
briefed Jeremy Hunt (then Secretary of State for Culture, Media and Sport)
on key aspects of Brazilian cultural policy and practices in advance of a
signing of a Cultural Memorandum of Understanding between the UK and
Brazil during the ministerial visit.
In 2012, Heritage co-created a project in partnership for People's Palace
Projects, Battersea Arts Centre, Contact Theatre and the Agência de
Redes para a Juventude (Rio de Janeiro) which was awarded the annual
Gulbenkian Prize - described by the Independent and the Huffington
Post as `the world's largest arts prize' (£175,000). Andrew Barnett,
Director of Calouste Gulbenkian Foundation UK sums up Heritage's
contribution as `instrumental in the formation of important work being
progressed by the Gulbenkian Foundation... none of these developments
would have been possible without the inspirational leadership and
knowledge of Professor Heritage'.
Sources to corroborate the impact
Evidence of the impact of Heritage's research is publicly available at
www.peoplespalace.org.uk and includes both formal evaluations that show
the `significant social impact' of his work [`Telling Stories', see 2
below] as well as dozens of personal testimonies from independent
evaluation reports.
-
Impact of People's Palace Projects' Work in England: Summary of
Evidence 2006-10 Available online: www.peoplespalace.org.uk
(IMPACT ON UK ARTS PRACTICES)
- François Matarasso, `Telling Stories: The Arts and Wellbeing in North
Liverpool' (2010) Available online: www.peoplespalace.org.uk (IMPACT OF
AFROREGGAE'S WORK ON 1000 YOUNG PEOPLE AND THE INSTITUTIONS THAT WORK
WITH THEM)
- AHRC/Centre for Business Research case study on Heritage as `the
highly connected academic', pp.19-20 of Alan Hughes et al,
Hidden Connections: Knowledge Exchange Between the Arts and Humanities
and the Private, Public and Third Sectors (Swindon: AHRC, 2011)
(IMPACT ON THE HE SECTOR AND RESEARCH COMMUNITIES), available: www.ahrc.ac.uk/News-and-Events/Publications/Documents/Hidden-Connections.pdf
- Director of Arts, British Council (IMPACT ON UK/BRAZIL CULTURAL
RELATIONS)
- ACE Executive Director London and the South East (IMPACT ON UK ARTS
& CULTURAL POLICY)
Director Calouste Gulbenkian UK Foundation (IMPACT ON UK ARTS &
CULTURAL POLICY)