Rethinking Monet: developing the concept for the most popular art exhibition ever held at Paris’s Grand Palais
Submitting Institution
University of EdinburghUnit of Assessment
Art and Design: History, Practice and TheorySummary Impact Type
CulturalResearch Subject Area(s)
Studies In Creative Arts and Writing: Visual Arts and Crafts
Language, Communication and Culture: Literary Studies
History and Archaeology: Historical Studies
Summary of the impact
This project, which challenged both preconceptions about a renowned
artist and also the character of a retrospective, resulted in the most
visited art exhibition ever staged at the Grand Palais in Paris (913,064
visitors). At the request of the Musée d'Orsay and Réunion des Musées
Nationaux, Professor Richard Thomson led the team organising Monet,
1840-1926. This was the first major retrospective of the work of
Monet in Paris since 1980 and provided a model for mounting
retrospectives. Building on research into the wider socio-historical
impact of art, and its ability to stimulate debate, the radical display of
Monet's paintings has made their scholarly interpretation more publicly
accessible and is recorded in an exhibition catalogue that sold 83,000
copies.
Underpinning research
Due, in part, to Claude Monet's productivity, most surveys of his work
have been presented in chronological order. While this has furthered
appreciation of the artist's output, it has done little to engage the
viewing public with subtle continuities across Monet's oeuvre,
particularly those that are not so much technical as conceptual (for
example, his sense of introspection and nostalgia). On becoming
President-Director of the Musée d'Orsay in March 2008, Guy Cogeval wanted
to reignite public interest in the world's most famous Impressionist by
encouraging visitors to view the fruits of the artist's sixty-year career
in a fresh light. By organising Monet, 1840-1926, Paris' first
major retrospective of the artist in thirty years, Cogeval also wished to
reaffirm the city's position as the world's leading centre for the
understanding and appreciation of Impressionist art and the calibre, in
particular, of the Musée d'Orsay.
Richard Thomson, Watson Gordon Professor of Fine Art at the University of
Edinburgh (1996 — present) was approached in 2008 to develop the concept
for the Monet retrospective on the strength of his reputation for bringing
new dimensions to Impressionist exhibitions (five in the last decade
alone, seen by a total of 2.5m visitors across seven world cities). In
2003, working with Michael Clarke at the National Galleries of Scotland,
he curated Monet: The Seine and the Sea, 1878-1883, incorporating
a dozen paintings by artists such as Corot and Courbet to demonstrate how
Monet's work at that time was responsive to that of earlier painters.
Thomson's concept for the 2010-11 retrospective hinged on his insight
(see 3.1) that 1890 was a pivotal year for Monet, who had just turned
fifty, had started to have press and commercial success, and had settled
in Giverny embarking on painting in series.
Leading an established team of three curators from the Musée d'Orsay —
Sylvie Patin, Sylvie Patry and Anne Roquebert — Thomson selected 175 works
and divided them into three main sections, the first called Nature and
Nation (landscapes of France from 1865-1889); and the second a
series of mini-retrospectives of figure paintings and portraits and
still-life paintings. In these sections, Thomson's aim was to concentrate
on previously dispersed images (bringing together over eighty French
landscapes, for example) and, in the first section in particular, to
encourage the predominantly French public to compare the France of today
with that of over a century ago. This reflects Thomson's wider research
interest in art's socio-historical importance and capacity to stimulate
debate, in this case about national identity.
The final section of the exhibition was divided into three themes:
series, interiority and decoration. While focussing on work after 1890,
all three included some paintings from before that date, juxtaposed to
suggest continuities across Monet's oeuvre. The interiority theme was
particularly innovative, showing groups of paintings Monet made at
Pourville, Vétheuil and London between 1896 and 1904 and juxtaposing them
with canvases of the same motifs made years earlier. These evoked ideas of
memory and nostalgia in the artist's work and encouraged the visitor to
gauge the extent to which Monet was more than a painter of immediate
effects.
References to the research
3.1 Monet, 1840-1926. Paris, Galeries Nationales, Grand Palais,
22 Sept 2010 - 24 Jan 2011. Catalogue (English edition) ISBN
978-2-7118-5761-6 published by Société Française Du Livre. (REF 2 Output
Submitted) Texts by Richard Thomson:
'Emotive naturalism, 1881-1891', pp.33-47; 'A Retrospective',
pp.84-7; 'The Suburbs of Paris', pp.118-24; 'Vétheuil,
1878-1881', pp.156-61; 'Normandy in the 1880s', pp.172-8; 'The
Mediterranean, 1884 and 1888', pp.192-8; 'Belle-Ile and the
Creuse, 1886 and 1889', pp.206-11; 'Interiority — memory —
nostalgia', pp.282-90.
3.2 `Monet and Neptune's Sea: Bordighera, 1884. Antibes, 1888 in
Right under the Sun. Landscape in Provence from Classicism to
Modernism, 1750-1920, ed. Guy Cogeval and Marie-Paule Vial,
Marseilles, Musée de la Vieille Charité/Montreal, Museum of Fine Arts, May
2005 — January 2006, pp.114-25. ISBN 978-9053495223
3.3 Monet. The Seine and the Sea 1878-1883. Edinburgh, National
Galleries of Scotland, 6 Aug - 26 Oct 2003.
Catalogue (English edition) ISBN 978-1903278444 published by National
Galleries of Scotland Texts by Richard Thomson:
'Introduction', pp.11-13; 'Looking to Paint: Monet 1878-1883',
pp.15-35; Catalogue entries pp.52, 54, 56-7, 60, 64, 66-7, 68-9, 72, 74,
76, 79, 82-3, 87-8, 90-1, 92-3, 96-7100, 102, 104, 106, 108, 110, 112,
115, 116, 118, 1204, 126, 128-9, 132-4136-8, 140-2, 144, 148-50, 152-4,
166.
3.4 Thomson, Richard, Monet's Rouen Cathedrals: Anarchism, Gothic
architecture and instantaneous photography, in Thomson and Fowle
(ed.) Soil and Stone: Impressionism Urbanism Environment, London,
2003, pp.153-69. ISBN 978-0754636854
Details of the impact
Thomson's challenge, in leading the Monet 1840-1926 team, was to
conceptualise, select and mount an exhibition which not only surveyed
Monet's career comprehensively but provocatively challenged widely-held
public preconceptions about both the artist and the character of a museum
retrospective.
Brought into an established team at the Musée d'Orsay, he created a
successful partnership with other colleagues at Orsay and the Réunion des
Musées Nationaux, negotiating key loans and refining the initial selection
made in October-November 2008. This coming together of experts from both
academia and public museums was a key exercise in knowledge exchange,
leading to more public access to the paintings and their international,
scholarly interpretation (5.8).
Beyond his curatorial work, Thomson became involved in raising
sponsorship for the exhibition, giving a presentation at the Hôtel
Matignon to the financial services company, Natixis, on 14th December
2009. This resulted in sponsorship of €500k for the exhibition and a piece
by François Pérol, Director of Natixis, in the catalogue, commenting on
the company's wish to be associated with the reassessment of the artist
and on the show's 'surprising connections and unprecedented groupings'
(5.6). Having collaborated with Guy Cogeval on choosing authors for the
exhibition catalogue essays, Thomson wrote the account of the concept of
the show in the catalogue, together with six section introductions
(totalling about one third of the publication) and liaised with the
production team. During the exhibition, 83,000 copies were sold (French,
English and other languages) at €50 a copy (totalling €4.1m in sales)
(5.1).
Prior to the exhibition's opening, Thomson and the team worked with the
installation designer and the hanging team, as well as press and
sponsorship staff, to ensure maximum public awareness of, and
accessibility to, the works on display. At the opening on 22nd September
2010, his contribution to the press launch included radio and television
interviews with France Inter, France Culture, France 5, Radio France
Internationale, BBC News and Reuters TV (20th September 2010).
Running until 24th January 2011, Monet, 1840-1926 was seen by a
total of 913,064 people and was kept open continuously for the last four
days. Thomson played a key role in delivering the most successful
exhibition ever staged at the Grand Palais (with admissions totalling €10m
based on a standard entry price of €12 and €8 for concessions) (5.1).
To supplement the exhibition, and give more access to contextual material
and research, a programme of lectures and films was held in the Grand
Palais. Collectively, these received 21,928 visitors, with 5,970 children
attending workshops (5.1).
Calculations of the economic value of the Monet exhibition to Paris have
been made using the formula provided by the Association of Independent
Museums and its figures for London (there is no Réunion des Musées
Nationaux equivalent): 100,000 visitors (overnight visit) at €57.13;
200,000 visitors (day visit) at €42.99; 600,000 visitors (local or
half-day visit) €21.50; totalling €27,211,000. The Balances of Tourism
in Paris/Ile de France 2010 reported that, while tourism to the
capital from western European countries had dropped by two percent since
2009 (due to the economic crisis), 'The success of exhibitions of renowned
international artists such as Claude Monet' helped the situation (5.5).
To promote Monet to a younger demographic, Thomson edited the texts for Monet
Numérique (Digital Monet), an interactive exhibition website,
supported by the Conseil National de la Création Artistique (CCA). This
website, www.monet2010.com,
received two million hits during the four months of the show and remains
an active online resource today.
As expected in the initial conceptualisation, which sought to engage
historic art with contemporary debate, press and blogs across France
responded to the exhibition in terms of national identity, nostalgia and
the pressures of modernity: 'Nostalgia for a France of gardens, peaceful
villages, and the slow pace of life without the car or the aeroplane' (Sud
Radio); 'A luminous reflection of French identity...as it was a
hundred a years ago' (inventerre.canalblog.com); 'The vanished
happiness of a France which today has lost its identity' (Mémorial
del'Isère newspaper).
Indeed, the exhibition was extremely well received in the French and
international press, both for its accessibility — `it met with a public
success that is the opposite of elitism' (Le Figaro) — and for its
presentation of both famous and unfamiliar works in an innovative but
legible display. `The (re) hanging [of these works] is suggestive, and
demonstrates a remarkable work of elucidation and reinterpretation' (Le
Monde) (5.3); {it is a) `marvellously arranged exhibition', (John
Berger, Harper's); 'Will there ever be a better Monet show, or one
that successfully rethinks this successful rethink? Not in my lifetime' (Sunday
Times) (5.4).
In an interview for the Annual Review of the Musée d'Orsay et de
l'Orangerie 2010 (5.2), Guy Cogeval described how 'general astonishment at
seeing well known works rehung, gave the Musee D'Orsay the feeling of
having been given an entirely new life.'
Sources to corroborate the impact
Copies of these web page sources are available at http://www.wiki.ed.ac.uk/display/REF2014REF3B/UoA+34
(5.1) Official exhibition statistics from the Réunion des Musées
Nationaux to corroborate visitor numbers etc. (available on request)
(5.2) The Annual Review of the Musée d'Orsay et de l'Orangerie 2010,
Paris, 2011 (see page 10 for the interview about exhibition and its
effects and pages 7 and 63 for photographs) http://tinyurl.com/klv8j9o
(5.3) Review by Philippe Dagen in Le Monde, 22 September 2010
http://tinyurl.com/m7tshja
(5.4) Review by Waldemar Januszczak in The Sunday Times, 26
September 2010 http://tinyurl.com/k84ddkm
(5.5) Les bilans de l'activité touristique à Paris Île-de-France press
release, 19 January 2011, to corroborate claims re: wider economic effects
of exhibition http://tinyurl.com/kedomu9
(5.6) Monet, 1840-1926. Paris, Galeries Nationales, Grand Palais, 22 Sept
2010 - 24 Jan 2011. Catalogue (English edition) ISBN 978-2-7118-5761-6
published by Societe Francaise Du Livre
(5.7) The contact details for the Heads of Press and Publications at the
Réunion des Musées Nationaux have been provided separately to corroborate
claims re Thomson's role, numbers relating to exhibition.
(5.8) The contact details for the President- Director of the Musee
D'Orsay have been provided separately to corroborate claims re Thomson's
role, numbers relating to exhibition.