1. Promoting Pilgrimage in Churches, Cultural Heritage and Tourism
Submitting Institution
University of St AndrewsUnit of Assessment
Theology and Religious StudiesSummary Impact Type
CulturalResearch Subject Area(s)
Language, Communication and Culture: Literary Studies
History and Archaeology: Historical Studies
Philosophy and Religious Studies: Religion and Religious Studies
Summary of the impact
Dr Ian Bradley's research on the history and practice of pilgrimage in
Scotland has had an impact on public understanding of cultural heritage,
on the tourist industry, and on the development of new practices by local
authorities, churches and the military. Dr Bradley has been commissioned
to devise and lead pilgrimages in Scotland and beyond, which have
yielded quantifiable economic benefits of over £250,000. His research has
contributed to the conservation of cultural heritage through a range of
consultancy work, with impacts including the establishment of the Scottish
Pilgrim Routes Forum in 2012 and enhancements to the visitor experience
at Iona Abbey. It is continuing to shape pilgrim route infrastructure
development by national and local agencies, church groups and the army.
Underpinning research
Since he joined the University of St Andrews at the beginning of 1999, Dr
Bradley has undertaken
extensive original research on the context and centrality of pilgrimage in
Celtic Christianity,
engaging with primary (mostly monastic) sources and conducting fieldwork
at pilgrim sites. His
initial research was directed at determining the extent to which Columba,
the sixth-century Irish
saint, was seen as a pilgrim in early hagiography, poems and monastic
literature from the seventh
century to the twelfth. The results of this research were published in a
revised edition of his book
Columba: Pilgrim and Penitent (2000) commissioned by the Iona
Community. Subsequent
research into the pilgrim journeys made by Irish monks, their motivation
and destinations, led to
exploration of the extent to which the theme of pilgrimage was taken up in
extant sermons from the
so called `golden age of Celtic Christianity' in the sixth and seventh
centuries. This research was
published in Colonies of Heaven (2000), which also explored the
pastoral and theological
implications and contemporary resonances of this emphasis. Further
research focussed on the
significance of pilgrimage as a motif in early Irish literature and in the
characteristic decorative
intertwining knot-work found on Irish high-standing crosses and
illuminated manuscripts. This was
found to be related to the theme of journeying in the stories and poems of
epic voyages, notably in
the so-called imra tradition, and to the ubiquity of pilgrimage in
Irish monastic life. This research
was published in a substantially revised edition of The Celtic Way
(2003).
A further concentrated period of research on pilgrimage between 2006 and
2008 explored the
history and contemporary revival of Christian pilgrimage on a Europe-wide
basis, drawing on
biblical, historical and literary sources and on insights and
methodological principles from
anthropology and art history as well as the disciplines of church and
cultural history and religious
studies.
This project involved fieldwork through observation of twelve pilgrimages
across Europe.
Substantial quantities of empirical data were collected through interviews
with organisers and
participants in pilgrimages regarding their motivations, expectations and
experiences, and the
extent to which they viewed themselves as connecting with medieval
pilgrims. The conclusions of
this research were published in the book Pilgrimage: A Spiritual and
Cultural Journey (2009),
extensively illustrated and translated into Norwegian, Dutch, Japanese and
Arabic. The research
demonstrated the extent and nature of the revival of interest and
engagement in pilgrimage across
Europe over the past four decades and identified the primarily spiritual
and cultural motives which
impel modern pilgrims and allow them to connect with Celtic and medieval
pilgrimage places. It
also proposed a range of initiatives and practices for contemporary
churches and faith
communities, including labyrinths, prayer walks and the revival of ancient
pilgrim routes.
References to the research
I. Bradley, Columba: Pilgrim and Penitent (Glasgow: Wild Goose
Publications, new edition 2000)
ISBN: 0947988815 - continuously in print since first publication, several
editions, current life sales:
6600.
I. Bradley, Colonies of Heaven: Celtic Models for Today's Church
(London: Darton, Longman &
Todd, 2000) ISBN: 0232523371 - continuously in print since publication,
current life sales: 3949.
Included in submission to RAE 2001, in which the University's profile for
outputs at 2* or better was
95.5%.
I. Bradley, The Celtic Way (London: Darton, Longman & Todd,
new edn., 2003) ISBN: 0232524955
- continuously in print since earliest edition in 1993, numerous new
editions, current life sales:
19,015.
I. Bradley, Pilgrimage: A Spiritual and Cultural Journey (Oxford:
Lion Hudson, 2009) ISBN:
9780745952703 - first printing (2500) sold out, translated into and
published in Norwegian, Dutch,
Arabic and Japanese. Facilitated by a grant from the Carnegie Trust for
the Universities of
Scotland.
All of these books listed are available upon request.
Details of the impact
Dr Bradley's research on pilgrimage has been used by churches,
contemporary Christian
communities and heritage bodies both to stimulate pilgrimages to
significant historic and spiritual
sites and as a basis for developing new pilgrim routes. It has had a
direct impact in increasing
visitor numbers to significant sites, changing interpretation and signage
practices, promoting new
routes and directly stimulating involvement in pilgrimage infrastructure
projects on the part of the
armed forces.
The most longstanding and consistent user of the research has been the
Iona Community, the
ecumenical Christian community based on Iona which seeks, among other
objectives, to
reinvigorate contemporary spirituality. Directly as a result of his
research into Columba and early
Celtic Christianity, the Community invited Dr Bradley to engage with it in
rethinking its weekly
pilgrimages around the island. Dr Bradley proposed a series of specific
changes to these, which
have been adopted, and was subsequently invited to lead nine study weeks
for the Community on
the theme of pilgrimage. These have brought over 800 participants from 12
different countries, to
stay on Iona and led directly to invitations to advise Swedish, Norwegian
and Danish pilgrim
pastors on new ways to encourage modern pilgrimage. The Island Centres'
Director/Programme
Co-Ordinator writes that `Your research on Columba, Irish monasticism
and Celtic pilgrimage has
had a direct and perceptible impact on the way that we present these
topics to our guests staying
on Iona. As well as directly feeding into our programmes, such as the
one you led for 43 guests
from all over the world, from 8-14 June 2013, it has also led us to
change the content of our weekly
pilgrimages around the island — the scripts for these pilgrimages have
been changed to reflect and
incorporate the results of your research — this has enhanced the
experience of our guests and
visitors'. She estimates that `the week in which you disseminated
your research into pilgrimage in
June 2011 directly generated a total of £34,760 for the island economy'
and that, overall, the ten
pilgrim weeks devised and led by Dr Bradley have generated in excess of
£250,000 for the Iona
economy [S1]. Comments and feedback gathered from those attending these
weeks shows that
they travelled from as far afield as New Zealand specifically to hear Dr
Bradley and described their
experience of Iona as being hugely enriched and enhanced, and their
perspectives changed, as a
result of attending his presentations [S6].
More recently, Dr Bradley was invited to present his research on the
development of pilgrimage on
Iona to a conference organised by Historic Scotland in April 2012 [S7].
This has led to an on-going
involvement with Historic Scotland, advising on the substantial
re-interpretation of Iona's historical
landscape. The principal researcher for Heritage Research at Historic
Scotland writes that `Dr
Bradley's research on the re-evaluation of Iona Abbey in the late
nineteenth century, and in
particular the role of the 8th Duke of Argyll, has been
incorporated into the new permanent
exhibition and Audio Guide unveiled in May 2013 for the 1450th
anniversary of Columba's arrival on
Iona, in the rebuilding of the Abbey. We welcome more than 50,000
ticket-buying visitors to the
abbey each year, making a valuable contribution to the economy of the
Hebrides. Their experience
and understanding of Iona's spiritual history has been considerably
enhanced as a result of Dr
Bradley's research'. [S2]
Dr Bradley's research has had a direct impact on the promotion, planning
and development of a
long-distance pilgrim trail between Iona and St. Andrews. As a direct
result of the book Pilgrimage:
A Spiritual and Cultural Journey (2009), he was asked by Pax Travel,
the leading pilgrimage
tourism company in Britain, to devise and lead a pilgrimage across
Scotland from Iona to St
Andrews in August 2011.This week is estimated to have generated £30,000
for the Scottish
economy; Pax's Managing Director writes `as a result of highlighting
your excellent book, which we
consider to be the standard work on this intriguing subject, we have had
many inquiries from
groups and individuals for pilgrimages, including many from the USA.
Your research has had a
great impact on our whole approach to the subject of pilgrimage,
specifically leading us to
introduced new routes'. [S3]
Dr Bradley's research has also had a direct impact on the development of
a pilgrim route across
Fife from St Andrews to Edinburgh via Dunfermline. He was invited to
provide presentations in
2011 to Fife Council and to the Dunfermline-Trondheim Twinning
Association. These research-
based presentations have become the basis for route planning and for
modelling the Fife route on
the Norwegian St Olav Pilgrim Path on which Dr Bradley carried out
extensive research for his
2009 book.
Over the last ten years Dr Bradley has directly applied his research into
devising and leading
pilgrimages around St Andrews. The minister of Holy Trinity, the Town
Kirk, testifies that `the
annual St Andrew's Day pilgrimages which you have devised and led
directly based on your
academic research on St Andrews as a place of pilgrimage have had a
direct and demonstrable
impact in enhancing the experience of both visitors and residents.
Through them, and the annual
Stations of the Cross which you have led round Holy Trinity in Holy
Week, your academic research
has changed practices in the main church in the town and enhanced its
outreach to the
community'. [S4] In addition to these initiatives, Dr Bradley has
devised and led Good Friday
pilgrimages around St Andrews over the last three years, directly based in
his academic research,
which have brought together every single major denomination in the town
for the first time.
As a direct consequence of his books on the subject, Dr Bradley was
invited to address the
Scottish Parliament on promoting pilgrimage in February 2011. His
presentation, attended by
MSPs, church, local authority and tourism representatives, gave a major
impetus to the campaign
to develop pilgrim routes across Scotland and has led to invitations to
work with individuals wanting
to initiate local projects. An example are the meetings that he has had
with the minister of
Whitekirk, an ancient place of pilgrimage in East Lothian, who approached
him having read his
books to provide advice an input on her plans to promote and reinterpret
pilgrimage from Whitekirk
to Haddington. His input has stimulated new practices such as pilgrim
walks and information
centres. Dr Bradley is the main academic adviser for the Scottish Pilgrim
Routes Forum,
established in February 2012 following extensive consultations involving
church groups, politicians,
Scottish Natural Heritage, Visit Scotland, and walkers' organizations. His
input into the Forum's
deliberations, based directly on his research is having a significant
impact on the practical
development of pilgrim routes across Scotland. [S8]
On the strength of his published work on pilgrimage, Dr Bradley was
invited to give a two-day
residential presentation to Scottish army chaplains on the subject in
February 2012 at the Army
Chaplaincy centre, Amport House, Hampshire. The Deputy Chaplain General of
the British Army
writes of the direct impact this had in leading chaplains to discuss and
develop with their
commanding officers initiatives to involve troops relocated from Germany
to Scotland in pilgrim trail
infrastructure work. This significant and practical on-the-ground
demonstration of involvement with
the local community fits the Army's overall strategy in the current
relocation of British forces from
Germany and will roll out over the next ten years as a direct result of Dr
Bradley's research and
input. [S5]
Sources to corroborate the impact
S1. Letter and email from Iona Community Island Centres
Director/Programme Co-ordinator, 23
June 2013 & 06 July 2012
S2. Letter from Principal Researcher, Heritage Research, Historic
Scotland, 25 June 2013.
S3. Letter from managing Director, Pax Travel, 10 July 2012.
S4. Email from Minister of Holy Trinity Church, St Andrews, 7 June 2013.
S5. Letter from Deputy Chaplain General, the British Army, 7 February
2012.
S6. Comments recorded and feedback gathered through evaluation forms by
Iona Community
Programme Worker from 43 participants during week on Iona, 8-14 June 2013.
These corroborate
the considerable impact made by Dr Bradley's research presentations on
those attending the week
from around the world and the enhancement of their experience while on the
island.
S7. `Late Nineteenth Century Views of Iona and Columba' in Iona Research
Conference, April 10-
12 2012, http://www.ionahistory.org.uk/iona/ionahome/ionaabout/researchconference.htm.
This
corroborates the impact made by Dr Bradley in the presentation of his
research to the conference
organised by Historic Scotland to advise on the re-interpretation of the
Iona site.
S8. http://www.sprf.org.uk/news.html#chapter9.
This page corroborates Dr Bradley's involvement
with the Forum and illustrates this with the example of a recent address
on pilgrimage to the
national gathering of the Scottish Pilgrim Routes Forum in Dunfermline in
September 2013.