Employing Operational Research and Social marketing to improve emergency preparedness
Submitting Institution
Aston UniversityUnit of Assessment
Business and Management StudiesSummary Impact Type
SocietalResearch Subject Area(s)
Information and Computing Sciences: Artificial Intelligence and Image Processing, Information Systems
Medical and Health Sciences: Public Health and Health Services
Summary of the impact
Research carried out Aston University into the use of Operational
Research and Social Marketing techniques to optimize the creation,
implementation and evaluation of preparedness for different types of
emergency, has led to impacts at local, national and international level.
This research has:
- Influenced and changed the way in which government agencies deal with
mass decontamination following a CBRN (Chemical, Biological,
Radiological or Nuclear) incident.
- Influenced the decision process for allocation of resources to respond
to terrorist attacks and natural disasters.
- Increased understanding and changed policy and the creation process
for plans regarding preparedness for mass evacuation for government
organisations.
Underpinning research
As a reaction to terrorist attacks (in New York, London, Madrid, Mumbai
amongst others) and the scale of natural disasters (such as the tsunami in
Japan in 2011, flooding in Pakistan, fires in Australia and volcanic
eruption in Iceland), policy makers have become increasingly interested in
disaster management.
This impact case study demonstrates the use of Operational Research
techniques for the creation, implementation and evaluation of preparedness
plans for emergency response. This research was carried under the umbrella
of the Aston Centre for Research into Safety and Security (CRISIS). For
the purposes of this case study our research focuses on the applications
of operational research and social marketing to two scenarios:
- Emergency response to terrorist attacks and
- Evacuation Responsiveness for Government Organisations (ERGO).
Response to terrorist attacks
The first application was developed from November 2004 to May 2005 for
the then Office of the Deputy Prime Minister and the Fire and Rescue
Service (ODPM/FRS) within the United Kingdom, who commissioned the
research. The ODPM/FRS research provided two simulation models to help the
Fire and Rescue Service understand how it allocates resources before an
incident, and how to best respond to multiple events (ref 3.1).
The first model dealt with mass decontamination of a population following
the release of a hazardous substance — studying resource requirements
needed to meet performance targets. The second model dealt with the
allocation of resources across regions — studying cover level and response
times, analysing different allocations of resources, both centralized and
decentralized. This research was carried out by Pavel Albores and Duncan
Shaw.
Mass evacuation
The second application relates to a European Commission (EC) funded
project, Evacuation Responsiveness by Government Organisations (ERGO):
A Preparedness Toolkit for Europe Refs 3.2, 3.6 and 3.8.
This was a three-year project, running from 2008 to 2011, which focused on
understanding how governments prepare for mass evacuations (i.e.
evacuations of cities or parts of cities, rather than buildings or
stadia). Ten countries participated in the research: the UK, Belgium,
Poland, Bulgaria, Germany, Sweden, Denmark, Spain, Iceland and Japan. The
collaborators were all at senior level, for example directors of civil
protection at national or regional level. The work had three main streams:
- Modelling and simulation. The key issue in this stream was to improve
the computer models that are used by government organisations to prepare
for mass evacuations (Ref 3.3).
- Preparing the public. How to best prepare the public to respond to
evacuations (Ref 3.4)
- Making the evacuation decision. What factors should be taken into
consideration when calling an evacuation? (Ref 3.5)
An evacuation preparedness model was proposed (Figure1) and best
practices, as well as models, materials and frameworks were developed for
each step.
As a further outcome of the research, the team constructed the Evacuation
Preparedness Assessment Workbook (EPAW) (Ref 3.6), detailing the
best practices for each step. This is a tool for emergency managers to
prepare their organisation for mass evacuations. It encompasses each of
the six stages covered in the ERGO Framework for Evacuation and provides a
systematic method for emergency managers to evaluate each part of their
approach to preparedness.
This work was carried out by Duncan Shaw, Pavel Albores and Patrick
Tissington.
Duncan Shaw (Lecturer 2001-2004; Senior Lecturer 2004-2008; Professor
2008-2012)
Pavel Albores (Research Fellow 2004-2007; Lecturer 2007- present).
Patrick Tissington (Lecturer 2003-2008; Senior Lecturer 2008-2011; Reader
2011-2013).
References to the research
3.1 Albores, P. and Shaw, D., 2008 "Government preparedness: Using
simulation to prepare for a terrorist incident " Computers and Operational
Research, vol. 35, pp. 1924-1943. Copy available on request.
3.2 Shaw D, Albores P, Anson S, Kailiponi P, Nagarajan M, Tissington P
and Hart T (2011) Evacuation Responsiveness by Government
Organisations (ERGO): Final Report. Birmingham, UK ISBN 978 1 85449 486 3.
Copy available on request.
3.3 Nagarajan, M., Shaw, D. and Albores. P. 2012 Disseminating a
warning message to evacuate: A simulation study of the behaviour of
neighbours, European Journal of Operations Research Vol. 220 Issue 3 pp.
810-819 http://dx.doi.org/10.1016/j.ejor.2012.02.026
3.4 Anson S, Shaw D and Tissington, P (2010), "Social
Marketing for Evacuation Preparedness". Academy of Marketing Conference,
Coventry, 5-7 July 2010. Copy available on request.
3.5 Kailiponi,P., (2009), Analyzing evacuation decisions using
multi-attribute utility theory (MAUT), Proceedings of the First
International Conference on Evacuation Modeling and Management (ICEM),
Delft, NL. Copy available on request.
3.6 Shaw D, Albores P, Anson S, Kailiponi P, Nagarajan M, and
Tissington P (2011) Evacuation Responsiveness by Government
Organisations (ERGO): Evacuation Preparedness Assessment Workbook (EPAW).
Birmingham,ISBN 978 1 85449 4917. Copy available on request.
Grants:
3.7 Albores P, Shaw D (2004) Modelling of emergency response to
terrorism (Mass Decontamination and resource allocation) Funded by the
Office of the Deputy Prime Minister (ODPM) and Fire and Rescue service
Amount of grant £30,000.00 Duration: 6 Months
3.8 Shaw D, Albores P, and Tissington P (2008-2011) Evacuation
Responsiveness by Government Organisations (ERGO): A Preparedness Toolkit
for Europe JLS/2007/CIPS/025. Funded by the EC -Directorate-General
Justice Freedom and Security (now DG-Home Affairs). Amount of grant:
€ 440,000.00. Duration: 36 Months
References 3.1 and 3.3 are peer reviewed journals of good quality (5 year
citation index: 2.374 and 2.524 respectively). References 3.2 and 3.6 are
official reports submitted to the EC and evaluated as output of ERGO.
References 3.4 and 3.5 are peer-reviewed conference
papers, 3.4 in the premier conference on its area in the UK. Reference 3.8
was a competitively awarded grant obtained after a thorough evaluation of
the quality of the research by the EC.
Details of the impact
The impact of the Aston CRISIS Centre's research has been demonstrated at
local (Lincoln), regional (Queensland, Australia, Flanders, BE) and
national (UK) level. This research has:
- Influenced and changed the way in which government agencies deal with
mass decontamination following a CBRN incident.
- Influenced the decision process for allocation of resources to respond
to terrorist attacks and natural disasters.
- Increased understanding and changed policy and the creation process
for plans regarding preparedness for mass evacuation.
Response to terrorist attacks
This research was used by the UK Fire and Rescue Service (FRS) in its
strategic planning as part of the New Dimension Programme to respond to
natural and man-made disasters (Ref 5.1). The Fire Service used the
models (Ref 3.1) to evaluate different resource allocation
strategies and effectiveness of the response to incidents and planning
assumptions, across the country and whether to centralise or decentralise
these resources, increasing the awareness, capacity and performance of the
FRS to respond to large-scale disasters. These models were used until 2009
(Ref 5.3). Those changes remain in place to this date.
Our research (Ref 3.1) has also changed the process through which
mass decontamination plans are created and evaluated, not only for the FRS
but other agencies as well, as evidenced in the ORCHIDS (Evaluation,
optimisation, trialling and modelling of procedures for mass casualty
decontamination) report by the UK Health Protection Agency (HPA) (Ref
5.2). The HPA's report mentions: "As a result of training and
operational experience, the mass decontamination procedures have
changed... since, and also ... due to, the work of Albores & Shaw
(2008)" (Ref 5.2).
The Australian Government has used these models to inform emergency
response to CBRN attacks (2008) and increase awareness in the "Disposition
of current resources and the linkages from a specific location to
regional, state and national [levels], Comparing levels of preparedness
against service delivery options, applying the models in at least two
states... to allow comparative studies and build a national situational
awareness." (Ref 5.4)
Mass evacuation
ERGO research (Refs 3.2-3.6) has changed the way in which policies
are set at different levels of government. For example, the Lincolnshire
Local Resilience Forum (LRF), mentioned:
"This research (Ref 3.6) conducted by Aston
University CRISIS Centre, identifies how vulnerable people can be
supported in their evacuation preparations in case of a
flood...producing a series of recommendations which centred on providing
better information to the public (e.g. evacuation routes, encouraging
effective two-way communication between residents and officials, and
conducting practice evacuations from floods." (Ref 5.5)
pp.30
Following the implementation of the recommendations, including the
targeted information campaign, the attitudes, awareness and behaviour of
the population changed:
"The number of people who said they felt quite or very prepared for
flooding increased from 39.7% to 49.3%, but importantly, the results
showed that more people had actually taken action." (Ref 5.5)
pp. 26
The same report, when presenting the work done by Aston (Ref 3.2)3.2,
highlights the benefits in response capability: "The following key
innovations, research and good practice from the programme are
highlighted not only because they make a significant contribution to the
7 ECIG (East Coast Inundation Group) outcomes, but they also contribute
to the wider UK capabilities programme." (Ref 5.5) pp.
24.
Another example of the impact of the ERGO research is the use of the EPAW
(Ref 3.6) as an audit tool and benchmark against which to evaluate
current procedures. This evidence is presented in the UK Department for
Communities and Local Government (DCLG) resilience newsletter (Ref 5.6).
"Lincolnshire LRF undertook a comprehensive process to
assess their preparedness for mass evacuation in the event
of coastal flood. They used work developed by Aston
University ... to identify and prioritise
future partnership work to close any remaining gaps in the LRF's capabilities
and capacity to do so... Lincolnshire LRF reviewed
their policies, plans and structures with category 1 and 2
responders and discussed how they stood up to the standards as defined
by ERGO... Lincolnshire LRF recommend this
approach to local resilience forums, as the external standards as
defined in ERGO are an excellent reference point ..." (Ref 5.6)
pg. 9 (This impact occurred in 2011-2012)
Social marketing campaigns around nuclear installations in the region of
Flanders, Belgium were redesigned as a direct result of this research (Ref
5.6). (Impact occurred 2011-2012)
The project team is working with the British Standards Institute and are
involved with the International Standards Organisation (ISO) to
develop a Standard for preparing for mass evacuation (Ref 5.7).
This directly builds on the ERGO Project research and the Standard is
being based to a large extent on our findings (Refs 3.2-3.6) as
shown by the similarities between Figure 1 above and Figure 1 in the
Standard. (Impact 2011-2013).
Sources to corroborate the impact
5.1 National Audit office (2008) New Dimension — enhancing the
Fire and Rescue Services' capacity to respond to terrorist and other
large-scale incidents
5.2 Amlot, R et al, (2011) Evaluation, optimisation, trialling and
modelling of procedures for mass casualty decontamination (ORCHIDS) Final
Report for implementation phase 01/06/2008 to 30/05/2011, Health
Protection Agency, Emergency Response Department (ERD) Porton Down,
Salisbury
5.3 Head of Resilience Research Branch, DCLG, UK. , (2013)
Correspondence
5.4 Director, Emergency Management Australia, Attorney-General
Department, Australian Government (2007-8) Email communication trail.
5.5 Lincolnshire Resilience Forum, (2011). Using Coastal flooding
in Lincolnshire as `A programme for change' Report by the LRF
5.6 REDistribute (2012) The DCLG (Department of Communities and
Local Government) Resilience and Emergency Division Newsletter. Issue 2
Sep 2012
5.7 Attaché, Directorate- General Federal Public Service of the
Interior, Crisis Centre, Belgium, (2013) Support Letter.
5.8 International Standards Organisation, (2013) Standard
ISO/DIS22315 Societal security Mass evacuation http://bit.ly/18HbpR