Managing complexity in practice: A viable system model (VSM) intervention in an Irish eco-community
Submitting Institution
University of HullUnit of Assessment
Business and Management StudiesSummary Impact Type
SocietalResearch Subject Area(s)
Information and Computing Sciences: Information Systems
Education: Curriculum and Pedagogy
Studies In Human Society: Policy and Administration
Summary of the impact
Using her self-transformation methodology [5], Dr Angela Espinosa worked
with an Irish eco-community,
which had previously tried to self-organise with little success, to help
community
members identify and develop new structures, systems and mechanisms that
improved
performance and contributed to dealing with key viability threats. They
acquired skills in community
self-transformation, allowing them to: a) improve the community
organisation; b) enhance
connectivity and communications; c) complete the expansion of the
ecovillage, d) sell and build
more eco-houses, overcoming financial threats; and e) design and develop
several new green
businesses.
Underpinning research
The research underlying this eco-community case study was from an EPSRC
project funded within
the UK Emergence and Complexity Network, entitled `Defying the rules: how
self-regulation works
in social systems' (2007-2011). It included a highly interdisciplinary
research team of 5 senior
researchers and 3 PhD students from mathematics, computing and business
schools in 4 partner
universities (Imperial College; University of the West of England;
University of Wales — Newport;
and University of Hull). It developed tools for measuring and observing
different aspects of self-organisation
and division of labour within different experimental domains (biological,
social and
artificial).
A Espinosa (Senior Lecturer, 2002 to present) and PP Cardoso (PhD
student, 2007-2010) from
Hull University Business School led the eco-community action research
project. Dr J Walker — an
invited Viable System Model (VSM) practitioner — shared with Espinosa the
facilitation of some
VSM workshops and the production of reports. They used an innovative `soft
OR' multi-methodological
approach, inspired by the VSM and modern theories of complexity [1,2], to
facilitate
a process of self-organisation in the eco-community [5].
The underpinning research was undertaken within the context of the Centre
of Systems Studies
(CSS) at Hull University Business School. The core aim of CSS is to
develop methodologies and
tools to systemically improve and evaluate organisational and community
performance. During the
period 2008-2010, Espinosa and Walker facilitated learning in the
eco-community about their
organisation, and supported development of skills to achieve their
purposes, which were to build
the eco-village and develop local businesses to make their community
sustainable. 25 of the 100
community members, including representatives from the Board of Directors
and the Coordinators
Team, were actively involved in the project, through periodic workshops
with the researchers and
an in-house 3 month visit from Cardoso.
During the first year a toolkit was produced. Development of this was
founded on further
elaboration of the original VSM theory to address issues of sustainability
and self-regulation in
communities, business and societies [1, 2]. The researchers also produced
a methodology to
facilitate organisational transformations, based on providing community
members with VSM-inspired
`meta-questions' focusing on issues of sustainability and governance [2,
4]. A new way of
evaluating organisational transformations was also developed: i.e. using a
novel method to assess
network dynamics in processes of self-organisation during a VSM
intervention, through narrative,
longitudinal, and social network (SNA) analyses [3]. The
multi-methodological approach
developed through the research has provided insights into the process of
self-organisation of
communities, and has provided a rigorous way to assess results from a
VSM-oriented change
process not found in other soft OR applications [3].
References to the research
1. Espinosa, A., Harnden, R., Walker, J. (2008). A Complexity Approach to
Sustainability:
Stafford Beer revisited. (Vol 187, pp. 636-651). European Journal of
Operational Research.
DOI: 10.1016/j.ejor.2007.03.023
2. Espinosa, A., Walker, J. (2011). `A Complexity Approach to
Sustainability: Theory and
Application' Invited Research Monograph. Book Series on Complexity. Ed:
Imperial College
Press. DOI 10.1142/9781848165298
3. Espinosa, A, Cardoso, PP, Arcaute, E, Christensen, K. (2011).
Complexity approaches to
self-organisation: a case study from an Irish eco-village. Invited paper.
Special Issue.
Kybernetes 40(3/4); p. 536-558. DOI: 10.1108/03684921111133737
4. Espinosa, A., Walker, J. (2013). Complexity Management in Practice: A
VSM Intervention in
an Irish Eco-Community. European Journal of Operational Research. Volume
225(1); 118-
129. DOI: 10.1016/j.ejor.2012.09.015
Notes:
• [1] and [3]; these are 3* journals on the ABS list;
• [2] the book was fully refereed;
• [4] the journal is a 2* on the ABS list, and this paper got the `Highly
Commended Paper'
Award from Emerald Literati in 2002;
• The EPSRC grant (YMB002, in HUBS) was awarded to A Espinosa from
February 2007 to
January 2011 (approximate value GBP 180,000).
Details of the impact
Through the period of intervention (2008-2010), the Ecovillage's `Process
Group' (responsible for
the Ecovillage's organisation) led the internal learning process between
the researchers' visits, and
implemented an entirely new organisational structure, using the research
tools discussed earlier to
facilitate its design. By the end of 2008, the role of the Board of
Directors had been clarified and
changed to focus on policy issues; the 22 original working groups in the
eco-village were re-grouped
into 7 Primary Activity Groups; and a monthly `Coordination' meeting was
created to look
for synergies and resolve conflicts. By the end of 2009, adaptation
systems were introduced and
discussed at the Coordination meetings, and accountability mechanisms were
put in place.
Evidence collected in 2010 (through multiple interviews, focus groups, a
longitudinal analysis
based on narratives, and social network analysis) shows many significant
improvements in the
levels of communication and self-regulation of the community.
Some examples are (Espinosa et al 2011, pp. 16, 17):
- The use of VSM distinctions enabled the construction of a very rich
narrative about the
ongoing and desirable organisational transformations. The intervention
succeeded in
embedding core complexity management principles into people's
understandings of the
interactions between different roles, allowing them to design
improvements to their self-
organising principles and practices, such as new roles, new decision
making structures and
information sharing mechanisms [A], [Cardoso (2011), p. 255-290,
Appendix 3, Espinosa &
Walker, 2013], [C].
- Structured observations showed that the intervention helped the
community members to
create and share models of their organisation. This resulted in improved
communications,
role definitions, connectivity and performance, all of which contributed
to improved viability
and sustainability of the community [Espinosa & Walker (2013), pp.
126-128 and Appendix
3].
- Choices made by the community members about working groups and
meta-systemic
management positively affected the connectivity and communications
within them. For
example, matching of members' expertise to the skills required for
particular tasks changed
from 9% to 21%; members became closer to each other (reciprocity
improved from 38% to
59% during the intervention); and there were faster flows of
communication taking place
between roles at the end than at the beginning of the intervention [B]
— Cardoso (2011), pp.
168-195]; [Espinosa & Walker (2013), pp. 126-128].
- The above statistical evidence coincided with the views expressed by
interviewed
members, who recognised that improvements in performance, task
identification and
connectivity were related to sharing a clear model of the organisation —
resulting from the
intervention of the researchers [Cardoso (2011), pp. 255-290], [E, F,
G].
- Once internal organisation improved, the eco-village developed
successfully. In a recent
visit (2013), there were over 50 houses built and more than 100 new
members had come to
live at the Village. Now they needed to create work opportunities in
order to live
sustainably. We had discussed seed ideas for new businesses during the
2009 and 2010
workshops. While in 2008 the only green business was the community
development
project, in 2011 there were 25 new local green business initiatives:
e.g. an organic farm, a
sustainability education initiative, a service company, a hostel and an
eco-build company
[Espinosa & Walker (2013, pp. 125]. In 2013, in addition to these 25
businesses, several
more were under discussion. Some of the members who participated in the
intervention
have used the suggested organisational design principles for designing
and running their
new businesses (e.g. the Village Farm and the Educational NGO), which
demonstrates the
continuing impact of this research [G].
This approach and toolkit for supporting self-transformation in
communities aiming to improve their
resilience has potential for great reach, as there are multiple
communities in the world also aiming
to self-organise and work in a cooperative, flat organisation, better
suited to adapt and improve
resilience in a rapidly changing socio-ecological environment. An example
of this is the Transition
Network project that originated in Devon, UK, and now has hundreds of
branches across the UK
and in several countries around the world. They have begun to experiment
using this approach in
one of their regional branches (Diss Transition Town) and a local branch
(Marsden and Slaithwaite
Transition Town — MASTT [H]). In 2012-2013, a large Latin-American
building corporation
experienced Espinosa's methodology for improving their organisational
structure, with very positive
results [I]. Furthermore, in 2012, a new project started in the UK
— with the UK Permaculture
Association (PMA) — and this has already produced positive improvements in
the organisation [J].
The European Association of PMA is now using this methodology, so the
influence of the research
continues to spread [J].
Sources to corroborate the impact
A. Consultancy reports provided to the community after each visit
— which can corroborate
impacts on organisational changes — are available on a confidential basis
on request from
the management at Sustainable Projects Ireland (the NGO leading the
Ecovillage Project,
Cloughjordan, Tipperary, Ireland) and from Espinosa.
B. Extensive details of the surveys, interviews, focus groups and
social network analysis are
available in [Cardoso, P.P. (2011). Facilitating self-organization
in non-hierarchical
communities: a methodology for regeneration programs. Doctoral Thesis,
Hull University
Business School, UK]. It also includes appendices with a sample of
interviews with
members of the community where they recognise that improvements in
performance, task
identification and connectivity are related to sharing a clear model of
the organisation — resulting
from the VSM-inspired research.
C. The impact of the action research has been the subject of
comment on the Ecovillage's
web-site (section: Our Organisational Structure) available at:
http://thevillage.ie/joom15/index.php?option=com_content&view=article&id=73
D. Details on improvements in connectivity between members of the
different teams can be
seen in Espinosa et al (2011: pages 559-553).
Members of the community and different working groups at the eco-village
who have provided
testimonials or could be contacted to verify impacts at the level of the
organisation are:
E. A community leader — testimonial on file.
F. A member of the Process Group — testimonial on file.
G. A green business leader who can provide evidence of extended
impact — testimonial on file.
H. A MASTT Steering Committee Member — willing to be contacted.
I. The CEO of the UK Permaculture Association — testimonial on
file.