Transforming the project-based firm: creating effective commercial and innovation capability
Submitting Institution
Imperial College LondonUnit of Assessment
Business and Management StudiesSummary Impact Type
SocietalResearch Subject Area(s)
Information and Computing Sciences: Artificial Intelligence and Image Processing, Information Systems
Commerce, Management, Tourism and Services: Business and Management
Summary of the impact
Development of the UK construction industry was hampered by a focus on
individual projects, with two drawbacks: limited transfer of lessons
learned from one project to the next, and limited focus on systemic
innovation and wider commercial opportunities.
Drawing on their research, our Innovation and Entrepreneurship Group
helped construction companies — including Laing O'Rourke (LOR), Arup, and
Mace — overcome these obstacles by adopting a `systems integration' model
to capture and utilise lessons learned, and by developing Executive
Education programmes to make project engineers aware of wider commercial
and innovation issues. These improvements enhanced delivery of major
projects such as the Olympic Park and Crossrail.
The Group changed firm behaviour, re-orientated project management
practices, and translated lessons learned into organisational capabilities
at LOR, Arup, and Mace.
Beneficiaries were the UK construction and consulting engineering sector,
who as a result were better equipped to innovate and compete globally, and
their clients, such as the UK Olympic Delivery Authority and Crossrail.
Underpinning research
Several research projects examined the design, integration, and delivery
of complex systems in infrastructure industries, enhancing significantly
their long-term operational performance. Project-based firms are focused
on the next project and can often struggle to learn lessons from their own
previous projects, and from others in the industry.
Knowledge Transfer
We compared the R&D strategies of four Engineering design firms. We
showed that building organisational capabilities from fractured project
data is possible by using `meta-routines' to ensure project-to-project,
project-to-business and business-to-project knowledge exchange. A second
research project examined geographically dispersed project teams and the
mechanisms for knowledge transfer. We compared behaviours of
geographically separated and co-located teams, across five project-based
firms. Contrary to the new conventional wisdom, we showed that face-
to-face knowledge exchanges are more effective than software-enabled
mechanisms. Older methods of interaction remain prevalent for both types
of team. Project-based work is, by nature, decentralised and episodic; we
developed new models to capture disparate knowledge and skill development,
channelling lessons learned into future firm capabilities. Research
outputs were published in MIT Sloan Management Review [3], Industry
and Innovation [5] and European Planning Studies [6].
Providing Solutions
Our work on integrated solutions showed that firms wishing to develop
products or services tailored to individual customers must develop new
capabilities. We identified how a customer's perception of value is
created, and articulated a number of skills critical for success:
- Key account management (understanding customers' business);
- Risk analysis and management (controlling and identifying);
- Financial acumen;
- Legal skills;
- Information management (between technologies and over time);
- Innovation management (current and future products and processes);
- Portfolio management (building teams and managing partner relations).
Our research showed that firms looking to provide integrated solutions
needed to re-evaluate their entire business practices, using the skills we
identified, to become `entrepreneurial, experimental and open-minded.'
[4].
Managing Mega-Projects
Given privileged access to BAA and Laing O'Rourke, we examined the
management of their mega-projects, in particular the construction of
Heathrow Terminal 5. We developed a systems integration model of six key
processes to demonstrate how organisations can improve performance through
better management:
- Systems integration to develop an operational system;
- Project and programme management to manage the supply chain;
- Digital technologies to support design, construction and maintenance;
- Off-site simulation and pre-production for improved on-site progress;
- Logistical coordination of material supply;
- Operational integration for effective preparation and tests.
We showed LOR that projects are not isolated endeavours: by using our
integrated model, it could simultaneously improve delivery of
mega-projects whilst developing organisational capabilities for innovation
in the central firm. This work was published in the California
Management Review [1] and International Journal of Project
Management [2].
Staff: Professor David Gann, Head, Innovation & Entrepreneurship
Group (2003-12);
Professor Ammon Salter, Co-Director, Innovation Studies Centre (2003-12);
Dr Andrew Davies, Reader, Innovation Studies Centre (2007-12);
Dr Lars Frederiksen, Research Fellow (2005-07), Lecturer &Assistant
Professor (2008-09);
Dr Ian MacKenzie, Research Affiliate (2005-11);
Dr Samuel MacAulay, Research Associate (2011-present).
References to the research
Key Outputs
[4] Brady, T, Davies, A, Gann, D, (2005) `Creating
Value by Delivering Integrated Solutions', International Journal of
Project Management, Volume 23, Issue 5, July 2005, pp. 360-365
Grants and Related Funding
[7] Gann,D. Built Environment Innovation Centre EPSRC Innovative
Manufacturing Grant, 2003-07, £3.1m;
[8] Gann, D, Salter, A, Davies, A, Autio, E, Innovation Studies Centre,
EPSRC, 01/04/2008 - 31/03/2013, £5.4m;
[9] Gann, D and Davies, A, Crossrail Innovation Programme, Crossrail,
01/04/2012 - 31/02/2015, £300k.
Evidence of research excellence
• A condition of the EPSRC grant (won via competitive tender) is a
detailed annual reporting process in March each year which considers the
progress made by the Innovation Studies Centre (both within the preceding
12 months and since the award began) and detailed outputs from all
projects funded by the core grant including impact on business, academia
and policy. The Innovation Studies Centre submitted its benchmarking
seventh year review in 2010 where we obtained an overall rating of 4.8 out
of 5 from the EPSRC (comprising: quality of our research - 4.8, academic
impact and dissemination - 4.8, and relevance to the needs of industry and
other research users - 4.9). Corroboration of this is available from the
EPSRC Innovative Manufacturing Research Centre programme manager;
• Output [1] won the Institution of Mechanical Engineers Best Management
Paper Award in 2009.
• Papers from this work were published in both elite and leading
management journals, which use an anonymous peer review system (three
independent reviewers per paper), including California Management
Review, International Journal of Project Management,
Organization Science, MIT Sloan Management Review, Industry &
Innovation, European Planning Studies.
Details of the impact
Impact at Laing O'Rourke (LOR)
We developed a `systems-integration model' for firms managing
mega-projects to enhance organisational capabilities, innovation and
learning [1, 2, 4]. After we interviewed 50 senior managers, at LOR — the
UK construction industry's largest solutions-provider — and analysed their
technological resources, practices and earlier project performance, the
company adopted our proposal and reorganised how projects were managed and
organisational capability developed.
We also showed that the episodic nature of their work means that
project-based firms are inefficient at capturing learning and risk losing
opportunities to build organisational knowledge [3, 5, 6]. Using our
notion of systems integration and meta-routines, we developed an annual
Executive Education course for groups of 20 LOR senior managers to
transfer and develop skills necessary for innovation and for superseding
project management with business development capabilities [6]. The course
has run annually since 2009, so almost 100 senior LOR managers have now
absorbed our approach and translated it into operational practice:
"Applied research undertaken by Imperial's Innovation and
Entrepreneurship Group has allowed us to take the construction industry to
a level comparable with the world's best manufacturing companies"
Head of People Development, Laing O'Rourke, 2012 [C]
During the period of Imperial's collaboration with LOR — during which LOR
turnover rose from £0.6bn to £5bn p.a. — Professor Gann was partially
seconded to the company as its Group Innovation Executive, for the purpose
of embedding our research in LOR operational practice:
"In this capacity, he translated ideas developed at Imperial into
strategies for innovation, implemented within our business. This
stimulated the transformation of LOR from one based on discrete
project-by-project activities to a systematic approach, capturing and
transferring lessons from one project to the next. The Imperial team
produced valuable case-based evidence of benefits to using manufactured
construction components, digital engineering tools, and systematic
innovation processes.
These guided our strategy to introduce a systematic set of processes for
Design for Manufacture and Assembly and our £100m+ investment in the
Explore Industrial Park at Streetley with a state-of-art automated
factory."
Chairman, Laing O'Rourke, 29 October 2013 [D]
Impact beyond LOR
Our model has now been used in several major British infrastructure
projects including the St Pancras Eurostar Terminal in London (2007)
Heathrow Terminal 5 (2008) and the construction of venues and stadia at
the London 2012 Olympic Park, completed ahead of time and on budget
(2011). Corroboration of the contribution of the Group's research to the
success of construction of the Olympic Park is available on request from
senior executives at the Olympic Delivery Authority [E, F]. The model was
also used by LOR in the construction of the $20bn Al Raha City in Abu
Dhabi and has been implemented at Crossrail.
The success of our research projects has led to ongoing collaborative
efforts with LOR, including Olympic venue construction. By analysing
senior management decisions and project innovations including key
processes such as our systems integration model, we established clear
evidence of knowledge codified and reinvested across LOR, and among its
project partners, the Olympic Delivery Authority (ODA) and CLM (a
consortium of CH2M Hill International, Laing O'Rourke and Mace). This
ensured the delivery of an effective and successful Olympic Games in 2012,
as well as the diverse utilisation of sustainably developed structures in
post-Games East London. A report from this work was published as part of
the ODA's Learning Legacy initiative [B].
Mace (the UK's largest project management firm (£1bn+ pa) has now engaged
Imperial College Business School in an Executive Education leadership
programme to instil these lessons more widely in the project management
community.
Crossrail
We are now applying our mega-project experience to Crossrail, examining
how innovative knowledge can be integrated and shared across the project.
The Crossrail Innovation Strategy, published in December 2012, credits our
`core input' into the strategy and contains a foreword by Professor Gann
[A]. Crossrail chose us as a research partner based on our tested research
in construction management and reputation in major infrastructure projects
(outlined above).
"As CEO of Crossrail, we have partnered with Imperial College in
developing an innovation strategy to support the implementation of this
complex £14.8bn rail industrial project. For the first time in this sector
we see the developments of an open innovation model that will bring
together the intellectual property of supply chains that span the
construction, rail and manufacturing sectors. It is difficult to put a
value on the opportunities this will open up for us and, I believe, the
wider industries. As a conservative estimate, it will be in the region of
tens of millions of pounds."
CEO Crossrail, 24 October 2013 [G]
Sources to corroborate the impact
[A] `Crossrail Innovation Strategy: Moving London Forward', Crossrail
December 2012 - credits the Innovation & Entrepreneurship Group (p18)
and foreword by Professor Gann (p3);
[B] Davies, A., MacKenzie, I. (2012), Lessons
Learned from the London 2012 Games Construction, ODA Learning
Legacy Programme;
[C] Letter of support from the Head of People Development, Laing
O'Rourke, available on request;
[D] Letter of support from the Chairman and Chief Executive, Laing
O'Rourke, available on request;
[E] Former Head of Venues and Infrastructure, Olympic Delivery Authority
(now Head of Programmes and Projects, Nuclear Decommissioning Authority);
[F] Information Manager, Olympic Delivery Authority;
[G] Letter of support from the CEO, Crossrail, available on request.