Fostering Entrepreneurship locally, nationally and internationally
Submitting Institution
Robert Gordon UniversityUnit of Assessment
Business and Management StudiesSummary Impact Type
SocietalResearch Subject Area(s)
Education: Specialist Studies In Education
Commerce, Management, Tourism and Services: Business and Management
Studies In Human Society: Policy and Administration
Summary of the impact
The research of the Centre has had a wide range of impacts including
economic, commercial and organisational impacts at the level of individual
firms, impacts on public policy at the UK level and impacts on
practitioners and professional services at the international level.
Featured here are examples of each of these types of impact, including an
example of impact being made by the whole team on the Nigerian
undergraduate entrepreneurship provision and examples of impacts being
made at the level of individual firms through the business incubator, on
professional practices in a Scottish context through TalentScotland and on
UK government policy through work with the Federation of Small Businesses
(FSB) by individual team members.
Underpinning research
The Charles P Skene Centre for Entrepreneurship at RGU was established in
1995 to promote a national environment of innovation and enterprise.
Benefb01tting from a generous endowment from entrepreneur Charles Skene,
the aim of the centre, now known simply as the "Centre for
Entrepreneurship", was to support the academics working in the
entrepreneurship field to translate their research into resources and
approaches that could be used directly by entrepreneurs and small
businesses. As well as producing outstanding research in the academic
field (REF5) the members of the centre have developed and delivered
specialised training for SMEs, given support to students and graduates in
setting up their business and equipped U/G, P/G and doctoral students with
the knowledge, ability and understanding to build businesses.
The research team is led by Professor Alistair Anderson (Director
of the Centre for Entrepreneurship). Anderson works with a team of senior
(Professor Heather Fulford (Academic Director, Centre for
Entrepreneurship)), mid career (Dr Robert Smith (Reader in
Entrepreneurship), David Gibbons-Wood (Group Lead, Department of
Management) Dr John Park, (Charles P. Skene Entrepreneurship
Programme Leader)) and junior colleagues (Dr Simon Fraser
(Lecturer in Entrepreneurship) Dr Farid Ullah (Lecturer in the
Department of Management) Graham Grant (Lecturer in
Entrepreneurship)).
The work of the research team is wide ranging and has an international
reputation in a number of key areas. Anderson has written a number
of articles on Entrepreneurship Education (R1, R2, R3).
In particular, his paper on reflective practitioners (R1) has been
cited 210 times, demonstrating its importance in this debate (citations
are used here only to substantiate claims of the academic influence of
specific pieces). The Centre has also produced influential work on
networking and social aspects of Entrepreneurship (R4 (121
citations); Jack & Anderson, 2002 (475 citations); Anderson &
Jack, 2002 (334 citations)). Anderson has been building a corpus
of work in the area of Rural Entrepreneurship since his own doctoral work
in this area and has a number of well cited pieces (R5, see also
Anderson, 2000 (148 citations)). The extent and influence of Anderson's
work is further discussed in REF5.
Park worked in the Charles Skene Centre for Entrepreneurship from
2001 to 2006 teaching and researching entrepreneurship in high technology
firms. During his time at the centre Park worked in collaboration
with many entrepreneurs and developed a model for starting up high
technology businesses. He published his findings, mentored (R6) and
co-authored (R4) by Anderson, an experience that had a
major influence on how he approached his subsequent corporate career in
Pepsi as will be demonstrated in section 4.
Fulford has previously published work on skills development for
small businesses in a range of key areas, including the development and
trial of an incremental approach to internationalisation of SME websites (R7)
and strategy practices in SMEs (Rizzo & Fulford, 2012). Her work
acknowledges that constraints such as lack of time, lack of funding and
lack of trained personnel often inhibit skills development within SMEs. Fraser,
Fulford and Marcella presented on the project at the Scottish
Higher Education Employability Conference in June 2011, describing the
benefits of delivering graduate enterprise and employability training to
graduates on placement in SMEs and social enterprises.
References to the research
R1. Jack, S.L & Anderson, A.R. (1999) Entrepreneurship Education
Within the Enterprise Culture: Producing Reflective Practitioners, The
Journal of Entrepreneurial Behaviour and Research 5(3): 110-125.
R2. Anderson, A.R. & Jack, S.L. (2008) Role Typologies for
enterprising education: the professional artisan? with Sarah Jack, Journal
of Small Business and Enterprise Development 15(2): 259-273.
R3. Anderson, A.R., Drakopoulou Dodd, S., & Jack, S.L. (2009)
Aggressors; Winners; Victims and Outsiders: European Schools' Social
Construction of the Entrepreneur, International Small Business Journal
27(1): 126-136.
R4. Anderson, A. R., Park, J., & Jack, S. L. (2007) Entrepreneurial
social capital: conceptualizing social capital in new high-tech firms, International
Small Business Journal 25(3): 245-272.
R5. Anderson, A. R., Osseichuk, E., & Illingworth, l. (2010) Rural
small businesses in turbulent times: impacts of the economic downturn, International
Journal of Entrepreneurship and Innovation 11 (1): 45 - 56.
R6. Park, J.S., (2005) Opportunity recognition and product innovation in
entrepreneurial hi-tech start-ups: a new perspective and supporting case
study, Technovation 25: 739-752.
R7. Fulford, H. (2009) The World, the Web, and SMEs: stepping stones
across language and cultural divides, International Journal of
Entrepreneurship Innovation 10 (3): 191-199.
Details of the impact
The Centre for Entrepreneurship team stimulates change in Nigerian U/G
Curriculum: an example of impact on practitioners and professional
services at an international level.
Entrepreneurship has been taught in all Nigerian universities since 2002,
but with the current approach there was still a `dearth of a critical mass
of specialists in...Entrepreneurship...to pass on the competence' within
Nigeria (E1 page iii) and so in 2011 the Hon. Minister for
Education instigated the development of a BSc in Entrepreneurship. Having
developed the curriculum documents for this programme, the National
Universities Commission (NUC) approached the Centre for Entrepreneurship
because of their internationally renowned expertise in entrepreneurship
research and education (E2) to deliver a week-long training
programme for 69 Nigerian academics on entrepreneurship education in May
2013. The Entrepreneurship Teaching Programme for visiting Nigerian
Academics was coordinated by Gibbons-Wood, opened by Prof
Julius Okojie, Exceutive Secretary of the NUC, and attended by academics
from 29 of Nigeria's 48 universities, including old and new, public and
private, with representatives of all levels from front line lecturing
staff to Pro-Vice Chancellors. Anderson, Fraser, Fulford,
Grant, Smith, and Ullah presented on aspects of
entrepreneurship research and education (E3) drawing upon previous
research work. For example, Anderson's sessions on Day 1 (E3
p4) blended insights from his personal philosophy on entrepreneurship
education (R1, R2) and the need for a Nigerian Curriculum to
take account of the Nigerian context and not simply import UK educational
practices (R3). The Programme also included visits to local
businesses relevant to the Nigerian economy, such as food and drink
manufacturers. The Programme was a "train the trainer" event, where the
aim was to supply knowledge and tools for delegates to change teaching
practices and the relationship between entrepreneurship research and the
curriculum in their own institutions.
Following the Programme a Memorandum of Understanding (MoU) was drawn up
and signed by RGU and the National Universities Commission in Nigeria (E4)
in a bid to promote the delivery and entrenchment of entrepreneurship
education and research. The MoU, which will be in place for three years,
aims to enable the enhancement of the teaching and research in
entrepreneurship across universities in Nigeria. 96% of delegates
confirmed that there was a specific action that they planned to take as a
result of attending the Programme and the actions listed included
intentions to train others, write for publication, engage with policy
makers and make changes within their own institutions (E5 p10).
These statements of intention are early indicators of impact on the
thinking and practices of the Nigerian Educators which can be followed up
in the next REF period. Following the Programme, several PhD applications
and prospective research collaborations have emerged (E6).
Practising what you preach: an example of economic, commercial and
organisational impacts at the level of individual firms
Park joined PepsiCo International in January 2006 and was later
appointed R&D Director Insights & Information, responsible for
managing R&D product testing activities for the UK Walkers Snacks and
Quaker Breakfast Cereals businesses. By implementing the outsourcing model
developed through his research (R6), and utilising the social
networking approach advocated in his joint work with Anderson and
Jack, (R4) Park re-engineered the consumer and technical
evaluation of new food products across the entire European region saving
PepsiCo $22.5million (E7).
In 2010 Park returned to RGU to lead the Charles P Skene
Entrepreneurship programme, a post funded by the Scottish entrepreneur
Charles Skene in the hope of promoting entrepreneurship across the whole
university by teaching enterprise skills and raising awareness as part of
every U/G degree programme, rather than just those within the Business
School. As part of this role Park set up the university's Business
Incubator Initiative, which provided additional entrepreneurship training
to students and support in setting up their own businesses. Park
was able to close the loop, advising start-up companies on the basis of
his own research findings (R3, R5) and how they had worked
in practice in PepsiCo. Initial incubator clients included ShirtbyHand,
Saunt & Sinner and Arrows Connect (UK) Ltd (E8). In 2011 Park
won the Scottish Institute for Enterprise Entrepreneurship Educator of the
Year award for his role in the Business Incubator.
Upskilling Scotland's SMEs: an example of impact on professional
practices at the level of the individual firm
In 2012, building on Fulford's research on the range of skills
needed by SMEs (R7) Fulford and Marcella (Aberdeen Business
School), in collaboration with the Hunter Centre for Entrepreneurship
(University of Strathclyde), won a competitive bid to design, deliver and
evaluate post-study training (Work-based Experiential Learning for
Business Development Project — WELBD) to graduates on the TalentScotland
placement programme (run by Highlands and Islands Enterprise and Scottish
Enterprise). The project, funded jointly by the Scottish Funding Council
(£552,000) and Skills Development Scotland (£200,000) involves delivering
business training to graduates working in SMEs across Scotland. Fraser
joined the Centre for Entrepreneurship in 2011 as a lecturer, with
specific responsibility for delivering business training for the
programme.
The first residential course of the WELBD project took place in December
2010 for graduates in the Highlands and Islands. Led by Fulford,
the graduates were taught key aspects of business development, and
finished by presenting to a panel of business managers on how they would
apply their new knowledge and take their placement projects forward. Fraser
delivered a further 24 courses across Scotland and by July 2013, 311
graduates had participated in the training and were on placement in SMEs
in a range of sectors, as well as in a variety of social enterprises.
Evaluation of the project (E9) indicated that the training
constituted a highly valuable element of the placement programme for
graduates, the businesses and for the enterprise agencies (E10).
Learning from the training directly benefitted the graduate participants
by enhancing their entrepreneurial and employability skills, but was also
channelled, through them, into their placement workplaces, thereby
contributing to the up-skilling of the workforce in the SMEs, and the
introduction of new approaches and entrepreneurial ways of thinking (E9
pp17 &19).
Proposing a Corporate Mediator: an example of impact on public policy
at the UK level
In 2008, following a competitive tender process via the Association of
Business Schools, Anderson was appointed Professor of Small
Business for the Federation of Small Businesses (FSB) who funded his Chair
(2008-2010) to the tune of £100k per annum for 2 years . The FSB has over
200,000 members and exists to protect and promote the interests of the
self-employed and all those who run their own business. Anderson's
appointment came at a crucial time, when small businesses were under
threat due to the effects of the "credit crunch". The FSB intended the
appointment to add to the existing package of support offered to small
firms during the downturn and to enable enhanced understanding of policy
makers and members of the public about the importance of small firms to
the economy and to society in general (E11). During this
appointment, drawing on extensive experience and having already amassed a
significant body of publications on small business and rural
entrepreneurship, Anderson conducted research for the FSB in a
series of projects, a notable example being his survey of over 6000 FSB
members on the challenges that rural small businesses were facing during
the economic downturn (R4). Anderson presented the findings
at the FSB National Conference in 2009, raising awareness of the current
difficulties in accessing finance and later published the findings in 2010
(R4). A solution to the challenges highlighted by Anderson's
research was presented in the FSB's proposal for a "Corporate Mediator" to
solve problems and facilitate dialogue between the business and banking
communities and well as de-politicising and defusing the issue of bank
lending. The FSB launched its Budget submission with tangible solutions to
tackling the recession, ahead of Chancellor Alistair Darling's Budget
announcement on April 22nd 2009 (E12). The proposal cites the
findings of Anderson's survey (R4) as key evidence in
support of such a move (E12 p1). The proposal led to the
appointment of Sir Alan Sugar by the UK government (E13).
Sources to corroborate the impact
E1. Nigerian Universities Commission (2011) Benchmark Minimum
Academic Standards for Undergraduate Programmes in Nigerian
Universities: GST. Entrepreneurship, NUC: Abuja.
E2. Statement from Director, Student Support Services, Nigerian
Universities Commission to corroborate that:
a) the NUC approached the Centre to ask them to design and deliver this
programme; and
b) that they chose RGU because of the reputation of the Centre in
Entrepreneurship research and education.
E3. Event Programme
E4. The Memorandum of Understanding drawn up between RGU and NUC
E5. Event Evaluation Document
E6. Email from Director, Centre for Entrepreneurship Studies, Benue State
University, Nigeria to express usefulness of Programme and initiate joint
writing project.
E7. Presentation given by Park in Nov 2009 to Mehmood Khan, Chief
Technology Officer, PepsiCo, to outline the benefits of the re-engineering
process. This material is commercially sensitive, but can be viewed by
contacting Park and signing a confidentiality statement.
E8. Evidence of Park's role in success of :
a) ShirtbyHand [SIE (2011) Shirty Student Scores Enterprising Success,
Ignite Issue 5, p 3.
Available from: http://www.sie.ac.uk/media/94038/ignite,%20autumn%202011.pdf];
b) Saunt & Sinner [Evening Times 22/05/13
http://www.eveningtimes.co.uk/features/glasgowmeansbusiness-saunt-and-sinner-125001n.21016036];
and
c) Arrows Connect [Twitter conversation between Arrows Connect (UK) Ltd
members and Park
https://twitter.com/ArrowsConnect/status/348032341530275840]
E9. Fulford, H., Marcella, R., and Levie, J. (2013) Work-based
Experiential Learning for Business Development: Final Project Report.
Prepared for the Scottish Funding Council.
E10. Statement from Head of Programmes, Highlands and Islands Enterprise
about the value of the training element as part of the Talent Scotland
Graduate Placement Programme (TSGPP), recorded in TSGPP Training Report,
July 2013.
E11. FSB News Release 5th November 2008 on Anderson's
appointment evidencing their strategic intent for his post http://www.fsb.org.uk/news.aspx?REC=4823&re=news.asp
E12. FSB Proposal for a Corporate Mediator demonstrating link between
this proposal and Anderson's research. Available from:
http://www.fsb.org.uk/101/assets/events/corproate%20mediator%20-%20fsb%20briefing.pdf
E13. FSB News Release reported on politics.co.uk 5th June 2009
hailing Sir Sugar's appointment as a fulfilment of their lobbying for a
corporate mediator and citing Anderson's findings
http://www.politics.co.uk/opinion-formers/federation-of-small-businesses/article/fsb-welcomes-appointment-of-sir-alan-sugar-as-enterprise-cha