Submitting InstitutionUniversity for the Creative Arts
Unit of AssessmentArt and Design: History, Practice and Theory
Summary Impact TypeCultural
Research Subject Area(s)
Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies
History and Archaeology: Curatorial and Related Studies
Summary of the impact
Lost in Lace was an exhibition curated by Professor Lesley Millar
MBE at the Birmingham Museum and Art Gallery (BMAG), between 29 Oct. 2011
and 19 Feb. 2012. The project was presented by BMAG and the
Crafts Council (CC) as the inaugural exhibition of the CC biennial
Fifty:Fifty partnership programme. An independently commissioned
evaluation reports that significant economic impact, audience development
and curatorial innovation resulted from this work. BMAG and the CC were
the principal beneficiaries of this impact in that the exhibition and its
associated programme of activities fulfilled their stated strategic aims
and ambitions for the specific project and wider organisational goals.
Lost in Lace brought together Eastern and Western understandings
of the articulation of space, building upon a rich tradition of
relationships between lace and architecture. In particular it was
concerned to explore Japanese spatial notions of Ma and Hashi
within the context of Western theorising of space, in order to offer new
insights into the ways in which we configure and negotiate the thresholds
and boundaries we encounter as we move through space. The research
investigated the material processes of making through interviews with
makers such as artists and architects. The exhibition and publication
expanded the themes and ideas identified during the research through a
series of architectonic installations developed in discussion between
Professor Millar as curator, and each of the international cohort of
exhibitors drawn from the UK, Japan, USA, Germany, Italy and France.
This project was researched, developed and delivered over a 3-year
period. In 2006-7 Millar ran an AHRC project (Context and Collaboration)
in which she investigated ways in which museums, HEIs, funders and
practitioners might work together to increase the profile of contemporary
textiles. As a consequence, ideas and themes that emerged from the
seminars and workshops that formed the primary research for this work were
developed in conjunction with Craft Space in Birmingham, and subsequently
the BMAG, and led to Millar being invited to curate an exhibition for the
Gas Hall. This venue, which until that point had not presented a
contemporary, site-sensitive exhibition, offered the opportunity for
Millar to further explore interactions and connections between textiles
and the built environment, pursuing ideas first generated and developed by
her exhibition project Textural Space (2001). Initial Research
& Development for Lost in Lace was supported by successful
application for a Crafts Council Spark Plug Award.
Lost in Lace sought to present innovative, newly commissioned
work. For example, Black Lace is an interdisciplinary moving image
and sound installation created by Professor Kathleen Rogers for the
exhibition. The work developed and extended Rogers' experimental use of
non-optical microscopy as a `plastic' technical medium for the production
of art, and was made in collaboration with the Biomedical Imaging Unit
based at Southampton University General Hospital. The material basis of
the work comprised a 19th-century Chantilly lace fragment from the BMAG
collection, embedded on a metal disk, and thinly coated with ionized gold
particles for enhanced dark space imaging. Using a Scanning Electron
Microscope and a Con-Focal Laser Fluorescent Microscope, Prof. Rogers
mastered technical and aesthetic challenges to create a piece that
reconceives and represents the intricate structure and material substance
of the lace. This is the first time that lace has been subject to
scientific imaging: the work extends the application of both craft and
scientific digital media, and encourages public engagement with the
concepts and physics of non-optical bio-imaging. The work has subsequently
featured in public engagement activities of Southampton University
Hospital Biomedical Imaging Unit, and featured in Real to Reel: Film
as material making, the Crafts Council's 2013 London Design Festival
Showcase at Design Junction (18-22 Sept. 2013), which will tour the UK
Lost in Lace was accompanied by an academic conference. The public
programme attracted over 20 professional society/HE specific group visits
in addition to several public tours (768 participants).
£50,000 Birmingham Museum and Art Gallery
£50,000 Crafts Council
£45,000 Arts Council England
£50,000 Esmée Fairbairn Foundation
£15,000 worth of crystals (in kind) Swarovski
£4,000 Japan Foundation
£3,000 The Textile Society
£1,500 The Great Britain Saskawa Foundation
€1500 Culture Ireland
£800 + return air travel Embassy of Brazil
€788 Mondriaan Foundation
References to the research
• Millar, L., Lost in Lace, exhibition at Birmingham Museum and
Art Gallery (29 Oct. 2011-19 Feb. 2012) (REF 2014)
• Lost in Lace Conference, Birmingham Museum and Art Gallery (3
• Millar, L., (ed.), Lost in Lace | transparent boundaries,
Birmingham Museum and Art Gallery, Birmingham, 2011, ISBN
• Millar, L., `Boundaries' in Basso Peressut, L, Forino, I, Postiglione,
G, Rizzi, R (eds.) Interior Wor(l)ds*, Umberto Allemandi & Co,
Torino, Italy, 2010, pp. 173-177.
• Rogers, K., Black Lace, exhibit commissioned for Lost in
Lace, 2011 (REF 2014)
Details of the impact
The details of impact are drawn largely from an independent evaluation
report commissioned by the Birmingham Museum and Art Gallery .
Earthen Lamp, an independent consultancy on the creative sector, was
commissioned to carry out a research-based evaluation of the Lost in
Lace exhibition. BMAG's primary evaluation objective was to
ascertain and measure a change in perceptions of the Museum from being
associated with the traditional, to an increase or change in association
with the contemporary.
The main aims of the evaluation were:
- To understand if the exhibition had an impact on the perception of
- To calculate the level of first time visitors to BMAG attracted by Lost
- To gain feedback from visitors on the exhibitions
- To test the success of the exhibition app and other online marketing
- To understand the demographics of the visitors
- To calculate the economic impact of the exhibition
The survey was developed in consultation with the BMAG and the Crafts
Council team to address the aims outlined above, and the report was
generated using the West Midlands Cultural Observatory online Economic
Impact Calculator developed in 2011 as part of the Cultural Olympiad in
the West Midlands: www.eitoolkit.org.uk
- Evidence suggests that Lost in Lace has generated around £948,283.56
worth of economic activity.
- The estimated economic impact of Lost in Lace was £738,282.72
(before multiplier), or £922,853.40 (after multiplier).
Lost in Lace had a total of 40,046 visitors.
- Around a quarter of all respondents to the survey lived in Birmingham
while a further 40% lived in the rest of the West Midlands.
- There is evidence to show that some of the visitors to Lost in
Lace came from places such as Italy, Holland, Portugal, Spain,
China, Japan, Malta, USA and Iran.
- 34% of all respondents were visiting BMAG for the first time and a
further 19% had not been in the last 12 months. Using the total visitor
figures it can be inferred that around 13,600 visitors were on
their first visit to BMAG to attend Lost in Lace.
- Around 19% of all respondents travelled less than 5 miles to the
exhibition. Using the total visitor figures, this translates to 7,600
unique individuals. Additionally, 38% (15,200 individuals)
travelled more than 31 miles to the exhibition.
- 42% of respondents indicated that they were visiting Birmingham (city
centre) specifically to attend the exhibition. Using the total number of
visitors this translates to around 17,000 unique individuals.
- Word of mouth was the most popular source of information for the
exhibition. Around 15% of respondents chanced upon the exhibition.
Around 13% found out about it from specialist art/craft publications.
- Around 36% of all respondents indicated that they had a smartphone and
a third of those that did, downloaded the Lost in Lace app and
rated it. Of those that rated the app, 70% thought that it was Very Good
- 95% of all respondents felt that their overall experience of the
exhibition was either Very Good or Good.
- Only 15% of respondents were 65 or over, while 23% were under 25.
Around 13% were male, while 8% considered themselves to have a
A significant ambition of the Birmingham Museum and Art Gallery was to
present an exhibition of contemporary art that was different from the more
traditional regional, historical, and period art collection exhibits for
which they are more commonly known. Findings demonstrate a significant
shift in visitor expectations of BMAG
- Just over a quarter of all respondents felt that Lost in Lace
was not the kind of exhibition they would expect to see at BMAG.
- A large percentage of respondents (55%) were motivated specifically by
their interest in the art form to attend the exhibition.
- For 3% of all respondents, this exhibition was their first
arts/cultural event. Using the total number of visitors this equates to
around 1,200 unique individuals.
- Only one in five of all respondents had been to another exhibition
organised by the Crafts Council; the exhibition therefore extended the
reach of the CC.
- Around half of all respondents felt that the exhibition had inspired
them to learn more about lace/the artists.
- The majority of respondents found the object information useful and
felt that the handling samples enhanced their experience of the
The Executive Director, Crafts Council, and the Exhibitions Manager,
Birmingham Museum and Art Gallery have testified to the impact of Lost
`Fifty:Fifty presents an excellent opportunity for an organization to
work with the Crafts Council on developing and presenting a high-quality
contemporary exhibition focusing on craft. The first Fifty:Fifty partner
was BMAG and the resultant exhibition - Lost in Lace - was a
daring and thought-provoking exploration of contemporary textiles. It
received double the number of visitors predicted and hopefully paved the
way for more contemporary craft exhibitions at BMAG.' 
Executive Director, Crafts Council.
`The exhibition Lost in Lace was an absolute success - ambitious,
risk-taking, critically acclaimed, hugely exceeding its visitor targets
and widening the audience for contemporary textile practice. This could
only have been possible through strong, creative and supportive
partnerships, and Fifty:Fifty was the ideal partnership for achieving
this. BMAG immensely valued the opportunity to collaborate with the Crafts
Council through Fifty:Fifty, to shape, produce and present Lost in
Lace. The partnership enabled us to work together as a team, sharing
skills, experience and resources to go beyond our usual capacities to
deliver something exceptional and which really engaged and excited
audiences beyond their expectations'. 
Exhibitions Manager, Birmingham Museum and Art Gallery
Sources to corroborate the impact
 Lost in Lace Birmingham Museum and Art Gallery Report
(Earthen Lamp, March 2012) - see REF2014 Millar (Staff Ref: 873) Output
Identifier: 882 Supporting Portfolio
 Annabelle Campbell (Crafts Council) and Andy Horn (BMAG), `A
Tale of Two Halves' Arts Professional, 30 April 2012 http://www.artsprofessional.co.uk/magazine/feature/tale-two-halves
 Exhibition Reviews:
Caroline Roux, Crafts Sept/Oct 2011, Issue 232, p. 104
Corinne Julius, Blueprint Jan 2012, Issue 310, p. 78
Jo Hall, Embroidery Jan/Feb 2012. Vol. 63, p. 56
Rachel Campbell-Johnson, The Times, Saturday Review 24 Dec. 2011,
Domusweb - http://www.domusweb.it/en/news/2011/11/03/lost-in-lace.html
Crafts Council - Crafts - http://www.craftscouncil.org.uk/crafts-magazine/reviews/view/2012/newsarticle-201201041613-4f047a91b8f62?from=/crafts-magazine/reviews/list/2012/
N.B. All weblinks were accessed and accurate on 26 Nov. 2013