Improving Social Care Call Centre Operational Effectiveness
Submitting Institution
Northumbria University NewcastleUnit of Assessment
Mathematical SciencesSummary Impact Type
TechnologicalResearch Subject Area(s)
Mathematical Sciences: Statistics
Information and Computing Sciences: Artificial Intelligence and Image Processing, Information Systems
Summary of the impact
Targeted Projection Pursuit (TPP) — developed at Northumbria University —
is a novel method for interactive exploration of high-dimension data sets
without loss of information. The TPP method performs better than current
dimension-reduction methods since it finds projections that best
approximate a target view enhanced by certain prior knowledge about the
data. "Valley Care" provides a Telecare service to over 5,000 customers as
part of Northumbria Healthcare NHS Foundation Trust, and delivers a core
service for vulnerable and elderly people (receiving an estimated 129,000
calls per annum) that allows them to live independently and remain in
their homes longer. The service informs a wider UK ageing community as
part of the NHS Foundation Trust.
Applying our research enabled the managers of Valley Care to establish
the volume, type and frequency of calls, identify users at high risk, and
to inform the manufacturers of the equipment how to update the database
software. This enabled Valley Care managers and staff to analyse the
information quickly in order to plan efficiently the work of call
operators and social care workers. Our study also provided knowledge about
usage patterns of the technology and valuably identified clients at high
risk of falls. This is the first time that mathematical and statistical
analysis of data sets of this type has been done in the UK and Europe.
As a result of applying the TPP method to its Call Centre multivariate
data, Valley Care has been able to transform the quality and efficiency of
its service, while operating within the same budget.
Underpinning research
Targeted Projection Pursuit (TPP) is a novel data-mining method for
interactive exploration of high- dimension data sets without loss of
information. The method was developed by Dr Joe Faith, Dr Robert Mintram
(both Senior Lecturers at the time of the research) and Professor Maia
Angelova at Northumbria University [1] and was first published in
September 2006. Mintram subsequently moved to Bournemouth University in
2007 and Faith moved to Google
Inc. in July 2011. The method proceeds by finding projections of the
data that best approximate a target view. Two versions of the TPP method
were introduced based on: (i) Procrustes analysis and (ii) a single layer
perceptron. These are capable of finding orthogonal or non-orthogonal
projections, respectively. The method was quantitatively and qualitatively
compared with other dimension reduction techniques. It was shown to find
two-dimensional views that display the classification of cancers from gene
expression data with a visual separation equal to, or better than,
existing dimension reduction techniques developed for this purpose.
TPP allows classification and visualisation of large data sets and, if
required, the implementation of certain prior knowledge about the data
(known as supervised data mining) to enhance learning from data by finding
patterns and visualising high-dimensional data without loss of
information. The method was originally applied to gene expression data for
classification of leukemic cancers based on microarray data for several
types of leukemic cancers [1]. TPP was further implemented into a
web-based tool [2], which can be used with any type of multivariate
clustered data, and detailed in a book chapter [3]. In 2008, the method
was used for classification and visualisation of gene expression to
investigate the effect of knock-out of the metJ gene in the E.coli
genome [4]. In 2011, post-graduate research student Helen Gibson
(Northumbria University) applied the TPP method to Companies House data as
part of an Industrial
Mathematics KTP Programme entitled "Modelling
propensity
to buy for UK business" (in partnership with Level
Business Limited). This revealed a number of key insights into the
data, including visualising relationships between companies and Local
Authority departments, and implementing an algorithm to 'rate' company
directors. In 2012, the TPP method was used in the development of an
artificial intelligence system applied to the study of ovarian cancer [5].
In 2009-2010, Angelova was co-investigator in a Northumbria-led,
multi-disciplinary research grant, "Enabling environment: modelling
wellbeing in ageing", funded by the Lifelong Health and Wellbeing
Cross-Council Programme led by MRC (Ref: G0900012, Grant ID 90535,
£50,000) in collaboration with Newcastle, Manchester and Sheffield
Universities. As part of this project, Angelova became aware of the
Telecare service provided by Valley Care, and during these discussions
realised that TPP could be used to better understand Valley Care's
multivariate data, and so potentially improve the operational efficiency
of the Telecare service. These discussions led to the application of TPP
research to Valley Care data as part of Work Packages 1, 2 and 5 in a
European Framework 7 Project entitled "MATSIQEL: Models for ageing and
technological solutions for improving and enhancing the quality of life"
(FP7-PEOPLE-2009-IRSES 247541, 2011-2014) for which Angelova was PI and
international coordinator.
References to the research
(* references which best indicate quality of underpinning research)
[3*] Faith J. (2007)
Targeted Projection Pursuit for Interactive Exploration of
High-dimensional Data Sets
Book Series: IEEE International Conference on Information Visualization
Book Editor(s): Banissi E., Burkhard RA., Grinstein G.; et al., pp.
286-292
http://dx.doi.org/10.1109/IV.2007.107
[5] Enshaei Amir (2012)
Development of Artificial Intelligence systems as a prediction tool in
ovarian cancer
PhD Thesis (Newcastle University)
http://hdl.handle.net/10443/1552
Relevant Grants
• Clarke C. et al. (2009-2010), Ref: G0900012,
£50,000
"Enabling Environment: Modelling Wellbeing in Ageing"
Funded by the Lifelong Health and Wellbeing Cross-Council Programme led by
MRC
• Angelova M., et al. (2011-2014), FP7-PEOPLE-2009-IRSES 247541,
€189,000
"MATSIQEL: Models of Ageing and Technological Solutions for Improving
and Enhancing the Quality of Life"
FP7 Marie Curie Actions: International Research Staff Exchange Scheme
• Angelova et al. (2012), London Mathematical Society, £7,500
"Mathematics of Human Biology": LMS Regional Meeting and Workshop
(results of work on the Valley Care Call Centre data were reported at this
meeting)
• Gibson H., Faith J., Dobree J. & MacManus L. (2011), £15,000
"Modelling Propensity to Buy for UK Business"
Part of the KTN's Industrial Mathematics KTP Programme, co-funded by EPSRC
https://connect.innovateuk.org/web/partnership-programmes/articles/-/blogs/modelling-propensity-to-buy-for-uk-business
and http://www.mathscareers.org.uk/_db/_documents/IP11-001-LevelBusiness_Northumbria_CaseStudy.pdf
Details of the impact
In December 2011, TPP was applied by Angelova and collaborators from the
MATSIQEL team to high-dimension data from Valley Care. The data were
subjected to substantial data cleaning and preparation between December
2011 and April 2012. Valley Care's primary aim is to assist people to live
independently in their own homes. Therefore the data describes the usage
of equipment and facilities required for ambient living for people (mostly
ageing or in a need of assistance). The Telecare equipment mainly consists
of: (i) a base unit for making and/or receiving calls from the operator,
which is available to each client; and (ii) a range of mobile or fixed
units, such as personal radio triggers, medication dispenser, smoke, gas
and CO detectors, fall detector, temperature-extremes sensor, property
exit sensor, bogus caller, bed/chair sensor, flood detector, epilepsy
sensor and GPS trackers. These devices monitor the life of people with
limited abilities, enabling them to look after themselves and live in
their own homes, without the need of a carer or transfer to care homes.
Valley Care provided data for 500 (consent given) clients aged between 45
and 90 collected from August 2007 to December 2011. The objectives of
applying the TPP method were to evaluate the usage of the equipment, to
identify possible risk factors and to establish usage patterns of Valley
Care services. To the best of our knowledge, this is the first time that
the mathematical and statistical analysis described has been carried out
on a data set of this type in UK and Europe.
Our study identified a number of users at a higher risk of falls,
seasonal peaks in the use of the service (predominantly in the weekends
and bank holidays) and the frequency and type of calls. Our research
enabled Valley Care managers to establish the volume and frequency of
calls, to identify users at high risk and inform the manufacturers of the
equipment how to write database software to enable Valley Care to plan
efficiently the workloads of call operators and social care workers. The
Team Manager of Valley Care stated that the research findings have enabled
Valley Care: "to improve the quality and efficiency of the services
whilst operating in the same budget."
As a direct outcome of applying our research, in 2012 Valley Care
transformed its system for the Call Centre operators, specifically:
- Providing more efficient workload planning for call centre
operators: This is due to a better understanding of the volume,
type and frequency of calls.
- Providing more efficient allocation of warden visits: Wardens
respond to alarm calls day and night. The mobile warden service visits
clients in their own homes and such visits form one of the most
expensive parts of the Telecare service.
- Prioritising calls to ambulance services and relatives: Such
prioritisation could not be done quantitatively nor automatically under
the old system (a key limitation), and thus our research has transformed
Valley Care's Call Centre service.
- Eliminating false alarms: Eliminating false alarms
contributes to an overall quicker response from call centre operators to
real emergencies.
The research also provided knowledge about the usage patterns of the
technology and valuably identified clients at high risk of falls.
Monitoring and allocating special attention to clients with a high risk of
falls allows them to live independently at home for longer and thus not go
into residential care. Laing & Buisson's Care of Elderly People
Report 2012/13 estimates that a person can expect to pay more than
£27,200 per year in residential care costs, rising to over £37,500 if
nursing care is necessary. Laing & Buisson also report that the UK's
elderly care market is now a £24 billion sector of the UK's service
economy:
http://www.laingbuisson.co.uk/MarketReports/MarketReportsHome/tabid/570/ProductID/548/Default.aspx.
Valley Care is a preventative service, and thus allowing clients to avoid
going into residential care represents a significant saving.
Valley Care provides a Telecare service to over 5,000 customers as part
of the Northumbria Healthcare NHS Foundation Trust in the North East of
England (we analysed a subset of 500 consenting clients). The Team Manager
of Valley Care states that: "the service informs a wider UK ageing
community as part of the NHS Foundation Trust". Valley Care's Social
Care Call Centre provides a core service for vulnerable and elderly people
to remain in their homes for longer periods, and receives an estimated
129,000 calls per annum (as reported in the Northumberland County Council
minutes from the middle of the evaluation period —
http://www3.northumberland.gov.uk/Councillor/Upload/CDocs/4380_M516.doc).
As a consequence of our research, Valley Care has been able to transform
the quality and efficiency of their service while operating within the
same budget.
The positive benefits of this research also directly changed Valley
Care's policy for recording call information, i.e. implementing categories
and attributes proposed by our research. By extension, Valley Care is
currently in discussion with the manufacturers of its own Call Centre's
software and equipment (Tunstall Healthcare, the world's leading provider
of Telehealthcare solutions) for amendments to their database software
(using the categories/attributes of our research).
Building on our success of applying the TPP method to NHS data, we
foresee significant future impact working with global health
practitioners. Further interest was generated when we presented details of
this impact case study at the LMS Regional Meeting and Workshop "Mathematics
of Human Biology" (July 2012) and through the MATSIQEL FP7
project, and we have received requests for implementation of the TPP
methodology to telecare data from Bulgarian and South African social care
centres; namely from CITT-Global
(the Center for Innovation and Technology Transfer-Global Ltd; a
European-wide consultancy company based in Bulgaria) and the Sout
hAfrican Medical Research Council.
Evidence for all the impacts described above can be found in a factual
statement from the Team Manager of Valley Care, Northumbria Healthcare NHS
Foundation Trust. Statements of support from the Managing Director of
CITT-Global and from the South African Medical Research Council also
corroborate our impact claims (see section 5).
Sources to corroborate the impact
- Factual statement from Team Manager of Valley Care
(Northumbria Healthcare NHS Foundation Trust) corroborating that, as a
direct result of applying the TPP method:
(i) a more efficient system for workload planning has been established;
(ii) a more efficient allocation of warden visits has been implemented;
(iii) calls to ambulance services and relatives have been prioritised;
(iv) quality and efficiency of the services improved while operating
within same budget;
(v) customers at higher risk of falls have been identified; and
(vi) false alarms have been eliminated.
- Statement of Interest from Managing Director of CITT-Global,
reporting aspiration to implement TPP method in Telecare/Telehealth
practice for improving the effectiveness of social care centres in
Bulgaria.
- Statement of Support from South African Medical Research Council,
reporting desire to implement TPP model to South African Telehealth and
Telecare data.
Copies of these documents are available on request.