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‘Emotional Entrepreneurs’: Supporting Small-Scale Theatre Companies through the Development of Entrepreneurial Skills

Summary of the impact

Whilst little data exists about the numbers and finances of small-scale theatre companies (SSTC's) in the UK, they are a vital part of the theatre world whose national worth exceeds £2.5 billion annually (Theatre Futures, 2009). Yet, SSTCs attract little formal recognition (less than 2% receive Arts Council funding) and survival rates are correspondingly low (estimated at about 10%). In responding to clearly identified challenges of start-up and sustainability, Brunel research has benefited the theatre community by highlighting the need for a commercial agenda among theatre practitioners and by giving greater opportunity to develop an entrepreneurial `mind-set' through access to supportive networks. With particular reference to impact on creativity and culture, it has led to:

  • The establishment of Creative Producer's Collective, a producer-led network managed by Camden Theatres and supported by Camden Council which supports the development of new theatre companies
  • The creation of TheatreLab, a network that shares resources and skills of producers, writers, directors and actors
  • Performing Arts training outside Brunel that incorporates professional development material i.e. commercial skills and sector specific knowledge into undergraduate and postgraduate programmes

This has helped to promote sustained growth for a sector that has a critical impact on the theatre world more generally.

Submitting Institution

Brunel University

Unit of Assessment

Business and Management Studies

Summary Impact Type

Cultural

Research Subject Area(s)

Education: Specialist Studies In Education
Commerce, Management, Tourism and Services: Business and Management
Studies In Human Society: Policy and Administration

Using Strategic Marketing to Drive Business Development: The Impact of Research on Branding, New Product Development and Knowledge Based Communities of Practice

Summary of the impact

Multi-disciplinary research in strategic management and marketing at Northumbria University's Newcastle Business School has helped Renown Engineering Group (RE) to reposition itself from a "product manufacturer" to a "knowledge based high margin service provider". The direct impact of the university/RE partnership is a significant £4 million increase in sales; a 30% increase in sales margins and a significant increase in profits. Applying insights from the same body of research the Business School has also assisted NE-based companies TASS and Modrec (through different KTPs) to implement successful business and brand development as well as product and market diversification strategies and helped Sunderland City Council (SCC) develop their branding tools and values.

Submitting Institution

Northumbria University Newcastle

Unit of Assessment

Business and Management Studies

Summary Impact Type

Economic

Research Subject Area(s)

Information and Computing Sciences: Information Systems
Education: Specialist Studies In Education
Commerce, Management, Tourism and Services: Business and Management

Implementation of a new Organisational Knowledge Management and e-Student System for use by Macedonia Higher Education.

Summary of the impact

This case study demonstrates how the application of GRBOM has been used to deliver a national e-student system. Key impacts include:

  • Providing an e-student CRM system accommodating 80% of the student population in Macedonia;
  • Savings of 237,014 student days with associated direct cost savings of 2.2million euros;
  • Administrative and academic savings of 1,058 days and savings of 43,660 euros;
  • Providing students with greater choice in the selection of their degree subject and modules;
  • Providing the first electronic communication infrastructure integrating students, academics and their universities;
  • Providing architecture and methodologies for CRM systems and an e-platform for adoption by Macedonia's Government in other sectors.

Submitting Institution

London South Bank University

Unit of Assessment

Business and Management Studies

Summary Impact Type

Economic

Research Subject Area(s)

Information and Computing Sciences: Computer Software, Information Systems
Commerce, Management, Tourism and Services: Business and Management

Development approaches that stimulate knowledge acquisition and growth in small and medium-sized enterprises: influencing practice and policy

Summary of the impact

Research by Professor Richard Thorpe from 2003 to 2010 at Leeds University Business School (LUBS) on management learning and leadership in small and medium-sized enterprises (SMEs) has impacted three groups: (i) business education providers (universities, colleges and training organisations), who have used the research to improve the training and education they provide for SMEs; (ii) SME owner-mangers, who have been exposed to the research when attending business programmes, which has enabled them to build on their entrepreneurial behaviour and improve their strategic planning; (iii) government, regional and sector policymakers, who have used the research in policies designed to generate growth in SMEs.

Submitting Institution

University of Leeds

Unit of Assessment

Business and Management Studies

Summary Impact Type

Societal

Research Subject Area(s)

Education: Education Systems, Specialist Studies In Education
Commerce, Management, Tourism and Services: Business and Management

Adaptive Information Systems

Summary of the impact

The University of Surrey has developed a set of tools that is enabling us to develop innovative web-based information systems with much lower resources than has formerly been possible.

These tools and techniques are being exploited by a University of Surrey spinout, Rulemotion.

The underlying platform has now been used to develop eight distinct business systems. A key feature of our approach is that it enables the business domain to be modelled in structured natural language (using the Object Management Group (OMG) supported standard SBVR [for Semantics of Business Vocabularies and Rules]). The server side functionality is then generated from the business model. Rulemotion is the first organisation to offer such extensive support of SBVR. This is a key fusion of the Business Analysis (Business Rules) and Information Technology domains — the gulf between these two communities has been an area of tension for the past 30 years.

Submitting Institution

University of Surrey

Unit of Assessment

Computer Science and Informatics

Summary Impact Type

Technological

Research Subject Area(s)

Information and Computing Sciences: Information Systems
Commerce, Management, Tourism and Services: Business and Management
Studies In Human Society: Policy and Administration

A novel e-platform that has transformed a traditional sheet music business into a global digital enterprise.

Summary of the impact

This case study demonstrates how research into Object Orientated programming has resulted in a feature-rich e-commerce platform that has transformed the management and operations of a traditional sheet music company (Faber Music) and its expanding business partner network.

Impact includes:

  • Adoption of an efficient electronic enterprise and distribution model that provides global reach at significantly lower costs;
  • Creation of a new income stream for the Company (£40k year 1, rising to £260k year 3 and growing) based upon digital distribution;
  • A novel e-partner scheme delivering benefits through access to a wider range of digital content and routes to market;
  • Mitigation of media piracy by being able to minimise the price differential as seen by the purchaser;
  • Recovery of $1million from an illegal download site in Russia who are now an e-partner.

Submitting Institution

London South Bank University

Unit of Assessment

Business and Management Studies

Summary Impact Type

Economic

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing, Computer Software, Information Systems

The Role of Women Entrepreneurs in UK Economic Development

Summary of the impact

Strathclyde research demonstrates that women entrepreneurs make an important contribution to economic development, but are disadvantaged by under-capitalization at start-up. Working with UK and devolved governments, leading banks and finance institutions, and regional enterprise support organizations, the researchers have stimulated and influenced the framing of policy debate; helped shape policy with regard to the participation of women entrepreneurs in economic growth; improved our understanding of factors underpinning access to finance opportunities for diverse enterprises; and influenced the work of business support organizations and commercial banks.

Submitting Institution

University of Strathclyde

Unit of Assessment

Business and Management Studies

Summary Impact Type

Societal

Research Subject Area(s)

Commerce, Management, Tourism and Services: Business and Management
Studies In Human Society: Policy and Administration

ICT for intercultural school links: the Dissolving Boundaries Programme

Summary of the impact

This case study is based on research into the Dissolving Boundaries (DB) Programme which uses ICT and face to face contact to address post-conflict mistrust between young people in Northern Ireland (NI) and the Republic of Ireland (ROI). With funding from the Departments of Education in Belfast and Dublin, the programme has been operating in 300 schools since 1999. Research led by Austin (2004, 2007, 2008, 2010, 2011 and 2013) has had an impact in four broad ways; first, on teacher professional development by refining practice of collaborative learning using ICT; second, on the quality of pupil learning, including perceptions of cultural difference; third, on government policy in the way ICT is assessed by requiring schools to use "exchange" as a new requirement and, fourth, internationally, through supporting the `north-south' strand of the Belfast Agreement 1998, and shaping similar work in England and the Middle East.

Submitting Institution

University of Ulster

Unit of Assessment

Education

Summary Impact Type

Societal

Research Subject Area(s)

Education: Curriculum and Pedagogy, Specialist Studies In Education

Comparative legislative analysis and House of Commons reform

Summary of the impact

The House of Commons' Backbench Business Committee, established in 2010, is responsible for programming backbench business in the Commons for roughly half a day a week. Its establishment followed the key recommendations of a report by Dr Meg Russell, the principal researcher, and Akash Paun. The report proposed such a committee with the responsibility for the timing of backbench business. The recommendation derived from extensive research in four comparator countries. The new Committee has provided backbenchers with an assured voice in the business of the House, and opened the way for important debates that might not otherwise have taken place.

Submitting Institution

University College London

Unit of Assessment

Politics and International Studies

Summary Impact Type

Political

Research Subject Area(s)

Studies In Human Society: Political Science
Law and Legal Studies: Law

SME Promotion: The Case of Small Breweries

Summary of the impact

Research published by Pugh, Wyld and Tyrrall (2001) was adopted by the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers (SIBA) to provide the theoretical and empirical underpinnings of their lobbying campaign for a sliding scale of excise duty for small breweries (also known as "progressive beer duty"; henceforth, PBD). This campaign led to the introduction of PBD in the 2002 Budget. Subsequent evaluation (Wyld, Pugh and Tyrrall, 2010) established that PBD has helped to generate new businesses (well over 100) and new jobs (at least several hundred) that otherwise would not have been brought into existence.

Submitting Institution

Staffordshire University

Unit of Assessment

Business and Management Studies

Summary Impact Type

Economic

Research Subject Area(s)

Information and Computing Sciences: Information Systems
Economics: Applied Economics
Commerce, Management, Tourism and Services: Business and Management

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