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Members of Exeter University's Centre for South West Writing (SWW) have collaborated with authors, scholars, musicians, archivists, museum staff, private businesses, public councils, and tourist organisations to enhance public understanding of the cultural heritage of the South West of England and its distinctive literary traditions. Much of their research is archival and has reached audiences via publications, conferences, concerts, festivals, lectures, blogs, exhibitions, and the commissioning of public monuments. The main impacts of their research have been to:
Bangor University's publications on medieval Arthurian literature c. 1350-1550, in particular on French and English medieval romances, have impacted on the local, national and international cultural life and heritage, economic prosperity of local tourist attractions, the enhancement of the theatrical audience experience (the Royal Shakespeare Company) and creative practice (King Arthur's Labyrinth). Dr Radulescu's work was vital to international TV and radio programmes on the Arthurian legend, and in 2011-13 to the development and enhancement of reading materials for the educated general public and developments in creative writing.
Since 1993, research in service delivery and performance psychology from the constituent groups of the Institute for Research Excellence in Sport and Exercise (IRESE) at Bangor University and Cardiff Metropolitan University has underpinned the content and provision of professional training and development programmes in the UK and more globally. Specifically, since 2008 the research has informed the development and delivery of existing governing body coach education programmes and coach education programmes that are among the first of their kind anywhere in the world. In addition, it has influenced the training of all UK Sport Science Practitioners pursuing accreditation to work professionally in the UK sport industry.
Research carried out at The University of Manchester by the award-winning author Maria (M.J.) Hyland has both illuminated and challenged cultural assumptions about Multiple Sclerosis. Hyland's autobiographical and self-reflective writings have impacted on the public sphere in two ways: 1) they have opened up an international debate in the mass media, literary magazines and among those suffering from the condition about its relation to the practice of writing; 2) they have been used to train future practitioners outside academia such as authors and editors, enhancing the public understanding of writing as a profession and contributing to the success of the editorial consultancy company Hyland & Byrne, which she established in 2011.