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Recognising a national shortage of young people adopting careers in physics, particularly in Wales, we used our experience in engaging the public with physics research to have an impact on the work of the young people's organisation Urdd Gobaith Cymru at its National Eisteddfod, one of the largest cultural youth festivals in Europe. At the heart of the pavilion, Aberystwyth researchers presented an exhibition of our research on the Sun and the Solar System, supported by the STFC Science in Society scheme. This core activity convinced the organisation to reintroduce a prominent science pavilion (the GwyddonLe), having originally planned not to host a science event. Since 2010, this has grown to be one of the largest and most popular events at the Eisteddfod, attracting external funding and allowing DMAP researchers to have a further impact on society by demonstrating physics to tens of thousands of school children and their parents.
Keele's WASP program of discovering extra-solar planets has had an impact on an international audience of: newspaper science writers; TV science-program producers; radio-program producers; popular-science writers; internet web-page writers; popular book and textbook writers; and through them the wider public. More locally Keele's exoplanet outreach has had an impact on school teachers and children in the surrounding area, on visitors to Keele campus, and through local newspapers and radio. Thus the WASP program has helped to develop the public's interest in planets and astronomy and our understanding of Earth's place in the universe.
Research carried out by Dr Helen Mason, University of Cambridge, on solar space projects such as SoHO, Hinode and the Solar Dynamics Observatory (SDO), led to increased public interest in astronomy, space science, physics and mathematics, and has inspired school students to study science subjects, which should ultimately enhance the UK's technical and scientific expertise. This impact was achieved via sustained engagement activities including public lectures, work with the media and the Sun|trek project. Sun|trek (www.suntrek.org) is an educational website informed by Dr Mason's research targeted at UK teachers and school students about the Sun and its effect on the Earth's environment. Sun|trek also attracted a large user base in the USA, Australia, India and worldwide.
Our high profile astronomy research discoveries in areas of public interest have allowed us to substantially increase the engagement of the public with science. Media appearances have led to a philanthropic donation of £200k to promote our science, the most successful public event series ever in Northern Ireland (engaging around 2000 people), a strategic partnership with Ireland's award winning science education centre W5 (reaching 26,000 people), and a 49% increase in applications to physics based degrees from NI students to UK HEIs. In 2008 we set three simple targets to substantially increase the public awareness of science and physics. The first was to increase our presence in the mass media (print, radio, TV, internet) to promote scientific research, and we have regularly reached audiences in excess of 295,000. The second was to increase the numbers of people attending science talks and events. The third was to substantially increase the application rate of school students to study physics and mathematics degrees. Through our outreach and engagement programme we have met, and surpassed, all of these targets. The impact of our research and our public outreach programme is a quantifiable societal change. Substantially more NI school students are now studying physics at third level UK HEIs.
Lancaster undertakes fundamental research into the space plasma environments. AuroraWatch UK, a spin-out of this research, provides a free service alerting when aurorae may be visible from the UK. The number of AuroraWatch subscribers has increased significantly from 22,000 in 2008 to over 109,000 at present. A survey by the Royal Astronomical Society suggests that AuroraWatch is very effective in promoting interest in science. As a result of subscribing to AuroraWatch, 3667 respondents watch science on television, 4437 read science magazines, websites and blogs, 524 now study science, 865 participate in citizen-science projects, and 1400 listed other changes in their behaviour (e.g. aurora sightseeing trips). The AuroraWatch School programme involves 1800 pupils across UK.
This case study details the impact arising from a sustained public engagement activity with sixth-form students (16 to 17 year-olds) across two Further Education Colleges during 2012/13. The activity was underpinned by research carried out in the Unit (2010-2012). The programme resulted in multiple impacts as defined under "Impacts on society, culture and creativity". Specifically:
These impacts are evidenced by the user feedback collected from 50 questionnaires, factual statements from the teachers and individual participants. This case study details the impact arising from public engagement as described in the recommendations of the National Co-ordinating Centre for Public Engagement (NCCPE).
UCL's discoveries of the existence of magnetic flux ropes in the solar atmosphere and their link to sunquake generation have stimulated public interest in science and led to a large volume of engagement activities. Since 2008, there has been a high demand for public and schools talks related to research conducted by staff within the Department of Space and Climate Physics — also known as the Mullard Space Science Laboratory (MSSL) — with attendees being inspired and gaining increased knowledge. Teaching resources and talks at teacher training events have enabled teachers to include MSSL research in inspirational science lessons. Sustained and on-going relationships have been developed with local schools, adult education groups, the media and the local community; for example, at the 2009 MSSL open day visitors from the local area benefited from raised awareness and improved knowledge about space science.
Published and grant-awarded research in astrophysics and solar physics at UCLAN has underpinned a very large number of public lectures throughout the world (e.g. Edinburgh Science Festival, Harvard, NASA, IAC Tenerife, Perimeter Institute Canada, University of Cape Town, Astrofest London, etc.) during the impact reporting period 2008-2013, delivered by Professors Gibson, Kurtz, Ward-Thompson, Walsh and the rest of the staff in UoA9. The most prestigious of these have been delivered to large (typically several hundred to a few thousand people) sell-out audiences. Our staff have appeared on TV and radio to audiences of millions. In addition, public outreach events led by astrophysics and solar physics staff members at UCLAN have further increased the societal impact of our research.
This case study concerns the long term (energy) sustainability of emerging winemaking regions. Underpinning research in energy efficiency and renewable technologies informs the case study in determining energy usage and benchmarks, development of energy guidelines/policy, implementation by national professional bodies and adoption of energy best practice by the local industry. Impact is through the adoption and application of benchmarks by winemaking associations, directly influencing (through policy, regulations and standards) the energy expended in making wine. The study is underpinned by international publishing accolades (Solar Energy `Best Full Length Paper in Photovoltaics', Mondol et al, 2005) and a highly prestigious personal Royal Academy of Engineering Global Research Award to Smyth.
Research by the University of Cambridge Department of Engineering (DoEng) on high-reliability micro-inverters for use in solar power systems was commercialised by DoEng spin-out company Enecsys Limited. Since 2008, Enecsys has attracted GBP34M in private investment, increased its number of employees from 7 to 75 people across three offices in Europe, North America and Asia-Pacific, and shipped more than 150,000 micro-inverter units. Its revenue in financial year 2012/13 was USD11.7M. Solar power installers have confirmed that Enecsys' products, in comparison with traditional string inverters, are: easier, cheaper and safer to install; more reliable; and able to extract more energy from an array of solar panels. Enecsys products are also changing the market for solar power with simple plug-in solutions that home owners buy from retailers and install themselves.