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The research has mapped an unwritten history of women's television making and viewing in Britain, 1947-1989. By showing how assumptions about gender preferences and the presumed inferior quality of women's programming affected what is produced, broadcast and archived, the research has preserved and made accessible important programmes from Britain's television history. The research has re-presented women's television history by showing that genres not typically considered to be `women's' (e.g. music programmes, sport) were just as important to the identity formation of young women as were dramatic programmes (e.g. Compact) which dealt with working women in the 1960s. The research has brought an increased awareness of a new history of women's television in Britain to media professionals, archivists and the general public, especially women viewers from the period 1947-89.
This AHRC-funded research project examining the production and consumption of women's television in Britain between 1947 and 1989 has documented, for the first time, the development of programmes made explicitly for a female audience, their production culture and the responses of female audiences. Through dissemination to the profession, public engagement events, and media appearances the results of the research have had a demonstrable impact on cultural life and professional practice in the television industry. The project has highlighted the potential of feminist historical research and archiving practice to enhance women's understanding of their own histories.
Erin Bell's research has had significant impact on the way in which independent television producers have viewed the production of historical programming in the UK and has assisted the European Parliament to consider how the history of Europe is portrayed through the media. Her research, which examines the way in which television versions of history become embedded in public consciousness and looks at why television history is presented as it is, has succeeded in engaging media CEOs and public figures in debating how history is depicted in the media, and has impacted upon independent companies' productions for the future.
Our research on historians, TV history programmes and those who make them, brought together the perspectives of television scholars, academic historians and media industry professionals engaged in bringing history to the small screen. By involving key actors consistently throughout the life of the project, the researchers both challenged and begin to influence the shape of history programming on UK TV. Programme makers responded to the striking gaps in coverage our research identified in relation to class, race and gender. They also took the opportunity afforded by the research to think more widely/imaginatively about how their practices might alter to create different historical coverage on TV. The impact of our research extended beyond the UK as it provided the UK section of a report on televised history in Europe which was presented to the European Parliament in December 2011
Dr Paul Grainge (Associate Professor of Film and Television Studies, Nottingham, 2001-present) and Dr Catherine Johnson (Associate Professor of Film and Television Studies, Nottingham, 2010-present) have been pioneering the study of the promotional screen industries, raising the status of a vibrant sub-sector of the global creative industries. Through engagement with key media practitioners, they have:
Prof. Roberta Pearson (Professor of Film and Television Studies, Nottingham, 2004-present) and Dr Elizabeth Evans (Lecturer in Film and Television Studies, Nottingham, 2007-present) have produced original audience research to generate greater understanding of viewer engagements with film and television programming in terms of taste, distinction and community. This has been applied in local, national and global contexts, leading to the following changes in institutional policy and the provision of services in the following ways:
Research into the cultural value and potential meanings of archival television has been applied to the development of a new access route to the holdings of European broadcasters, changing their culture and developing new forms of cataloguing, search and discovery techniques. Research into everyday television has alerted archivists to the value of their neglected holdings and to the need to refine their preservation policies. The research includes the action research project VideoActive which led directly to the development of the first metadata schema for archival material held by European broadcasters for the current EUScreen project
John Wyver's research on strategies for creative adaptation of theatre and opera to the screen has had an impact on cultural life, on the economic prosperity of UK cultural sector, and on education. His practice-based research on television adaptations of contemporary opera and Shakespeare plays has been central to British television's presentation of performance since 2008. This research has led to a spend of more than £3 million in British independent television production. His productions have been the focus for significant educational initiatives by the BBC and The Open University. From 2012 he has been engaged as Media Associate by the Royal Shakespeare Company in order to embed his research within their activities and develop a future strategy.
We have worked as media and cultural historians, archive experts and media producers, and collaborated with a variety of public institutions and communities of interest, to draw attention to neglected histories, to respond to the opportunities afforded by new digital technologies, to disseminate archived material, and to interpret it for wide audiences. Through our work we have contributed to an improvement in the understanding and practice of media history, in particular the exploration and archiving of, and engagement with, the popular cultural artefacts which index its lived experience. Most noteworthy has been our contributions to the development of online and offline communities of interest by integrating processes of knowledge exchange into our research, in order to promote co-curation, and discussion about cultural value, memory and collecting. Our impact is measured in the development of popular practices of preservation, in the circulation of media products we have created from archive material, and in our engagements in public projects and with cultural institutions, audiences and policy makers. This work has regional, national and international reach.
Through public engagement across print and broadcast media, and a series of high-profile collaborations with world-leading arts institutes, our research has stimulated new thinking about the purpose of arts broadcasting over the past 40 years. It has refocused attention on two neglected TV landmarks, Civilisation (1969) and Ways of Seeing (1972), encouraging broadcasters and cultural institutions to consider beauty and civilisation as inclusive rather than elitist concepts, a debate that succeeded in engaging new public audiences. There was economic benefit to the National Gallery and the British Film Institute and, not least, interest in the research findings led to the BBC rebroadcasting Civilisation in 2011.