Two areas of impact are described:
(i) Impact associated with increased national and international public
understanding of science via extensive national and international media
coverage and the development of an interactive website (www.blacksquirrelproject.org),
designed to engage members of the public and to explain genetic concepts.
Media exposure has reached an estimated 45 million people in the UK alone.
(ii) Impact associated with increased public participation in science
(`citizen science') by seeking the involvement of the public to use the
interactive website to report on squirrel populations, thus providing a
research tool to generate data and to inform the public.
UEL's Black Business Observatory (BBO) works with black entrepreneurs,
business support providers and government agencies to promote enterprise
development among British Africans through coaching, advice and assistance
with business planning and start-up support. Since 2008, its interventions
have supported the establishment of 15 companies and some 120 new jobs
within London. As well as supporting individual entrepreneurs and
contributing to the UK economy through its facilitation of
entrepreneurship, business start-ups and the creation of new jobs, the BBO
has informed UK business policy via its production of evidence-based
conceptions of black entrepreneurialism, developed through collaborative
engagement with primary stakeholders.