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Two areas of impact are described:
(i) Impact associated with increased national and international public understanding of science via extensive national and international media coverage and the development of an interactive website (www.blacksquirrelproject.org), designed to engage members of the public and to explain genetic concepts. Media exposure has reached an estimated 45 million people in the UK alone.
(ii) Impact associated with increased public participation in science (`citizen science') by seeking the involvement of the public to use the interactive website to report on squirrel populations, thus providing a research tool to generate data and to inform the public.
UEL's Black Business Observatory (BBO) works with black entrepreneurs, business support providers and government agencies to promote enterprise development among British Africans through coaching, advice and assistance with business planning and start-up support. Since 2008, its interventions have supported the establishment of 15 companies and some 120 new jobs within London. As well as supporting individual entrepreneurs and contributing to the UK economy through its facilitation of entrepreneurship, business start-ups and the creation of new jobs, the BBO has informed UK business policy via its production of evidence-based conceptions of black entrepreneurialism, developed through collaborative engagement with primary stakeholders.