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Television for Women

Summary of the impact

This AHRC-funded research project examining the production and consumption of women's television in Britain between 1947 and 1989 has documented, for the first time, the development of programmes made explicitly for a female audience, their production culture and the responses of female audiences. Through dissemination to the profession, public engagement events, and media appearances the results of the research have had a demonstrable impact on cultural life and professional practice in the television industry. The project has highlighted the potential of feminist historical research and archiving practice to enhance women's understanding of their own histories.

Submitting Institution

De Montfort University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Language, Communication and Culture: Cultural Studies

Providing unique insights into the histories and production contexts of British television drama since 1955

Summary of the impact

University of Reading-led research projects on the histories of British post-1955 television drama have had a major impact on television producers, directors, performers and cultural institutions responsible for policy, production and the preservation of television heritage, not only through dissemination of research findings, but also through actively involving them in project interviews, seminars, conferences and contributions to published outputs. Through this collaborative approach, the researchers have influenced the professional development and practice of leading television drama producers, and policy and programmes for the public dissemination of audio-visual heritage, as well as providing specialist advice relating to television copyright and commercial marketing.

Submitting Institution

University of Reading

Unit of Assessment

Music, Drama, Dance and Performing Arts

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Delivering a forum for reflection to Media Professionals

Summary of the impact

Erin Bell's research has had significant impact on the way in which independent television producers have viewed the production of historical programming in the UK and has assisted the European Parliament to consider how the history of Europe is portrayed through the media. Her research, which examines the way in which television versions of history become embedded in public consciousness and looks at why television history is presented as it is, has succeeded in engaging media CEOs and public figures in debating how history is depicted in the media, and has impacted upon independent companies' productions for the future.

Submitting Institution

University of Lincoln

Unit of Assessment

History

Summary Impact Type

Cultural

Research Subject Area(s)

Language, Communication and Culture: Cultural Studies
History and Archaeology: Historical Studies

TV History Programmes and their relevance

Summary of the impact

Our research on historians, TV history programmes and those who make them, brought together the perspectives of television scholars, academic historians and media industry professionals engaged in bringing history to the small screen. By involving key actors consistently throughout the life of the project, the researchers both challenged and begin to influence the shape of history programming on UK TV. Programme makers responded to the striking gaps in coverage our research identified in relation to class, race and gender. They also took the opportunity afforded by the research to think more widely/imaginatively about how their practices might alter to create different historical coverage on TV. The impact of our research extended beyond the UK as it provided the UK section of a report on televised history in Europe which was presented to the European Parliament in December 2011

Submitting Institution

University of Lincoln

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Language, Communication and Culture: Cultural Studies

Case Study 2 Supporting Institutional Change Through Targeted Audience Research

Summary of the impact

Prof. Roberta Pearson (Professor of Film and Television Studies, Nottingham, 2004-present) and Dr Elizabeth Evans (Lecturer in Film and Television Studies, Nottingham, 2007-present) have produced original audience research to generate greater understanding of viewer engagements with film and television programming in terms of taste, distinction and community. This has been applied in local, national and global contexts, leading to the following changes in institutional policy and the provision of services in the following ways:

  • improving access to television programming for a particular community of viewers, i.e. visually impaired audiences, through the Royal National Institute of Blind People's (RNIB) national campaign to raise the quota of Audio Described (AD) television content
  • promoting strategies for increasing revenue and audience retention at the Broadway Cinema and Media Centre and QUAD, independent cinema venues in Nottingham and Derby showing `specialised' or non-mainstream films, including foreign-language and archive titles
  • increasing commercial opportunities for the Fox Soccer network to internationalize its brand identity by recognising the specific characteristics defining local audience tastes in the highly competitive market for global television sports programming.

Submitting Institution

University of Nottingham

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Broadcast Television Archives: Access and Contextualisation

Summary of the impact

Research into the cultural value and potential meanings of archival television has been applied to the development of a new access route to the holdings of European broadcasters, changing their culture and developing new forms of cataloguing, search and discovery techniques. Research into everyday television has alerted archivists to the value of their neglected holdings and to the need to refine their preservation policies. The research includes the action research project VideoActive which led directly to the development of the first metadata schema for archival material held by European broadcasters for the current EUScreen project

Submitting Institution

Royal Holloway, University of London

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Language, Communication and Culture: Cultural Studies

Case Study 1 Developing the Role and Visibility of the Promotional Screen Industries

Summary of the impact

Dr Paul Grainge (Associate Professor of Film and Television Studies, Nottingham, 2001-present) and Dr Catherine Johnson (Associate Professor of Film and Television Studies, Nottingham, 2010-present) have been pioneering the study of the promotional screen industries, raising the status of a vibrant sub-sector of the global creative industries. Through engagement with key media practitioners, they have:

  • generated new ways of thinking about the role of promotion that have influenced the BBC's use of online content
  • helped the UK's leading broadcast design company Red Bee Media (with a global client base including the BBC, UKTV, Virgin Media, CCTV and Discovery International) to develop strategic business planning in TV and digital promotion
  • increased public understanding of the art and heritage of screen promotion through public events that have raised the visibility of the creative and professional discipline of promotional design
  • informed educational content planning at the British Film Institute.

Submitting Institution

University of Nottingham

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Rediscovering Forgotten Landmarks in Arts Broadcasting for New Audiences

Summary of the impact

Through public engagement across print and broadcast media, and a series of high-profile collaborations with world-leading arts institutes, our research has stimulated new thinking about the purpose of arts broadcasting over the past 40 years. It has refocused attention on two neglected TV landmarks, Civilisation (1969) and Ways of Seeing (1972), encouraging broadcasters and cultural institutions to consider beauty and civilisation as inclusive rather than elitist concepts, a debate that succeeded in engaging new public audiences. There was economic benefit to the National Gallery and the British Film Institute and, not least, interest in the research findings led to the BBC rebroadcasting Civilisation in 2011.

Submitting Institution

University of Southampton

Unit of Assessment

History

Summary Impact Type

Societal

Research Subject Area(s)

Language, Communication and Culture: Cultural Studies
History and Archaeology: Curatorial and Related Studies, Historical Studies

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