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In the fast changing era of digital technology this cluster's research impacts upon audiences locally and internationally. Through experimental films and videos, interactive media and performances its outputs engage and challenges audiences in cinemas, galleries and on the worldwide web. As well as galvanizing public consciousness on climate change (Franny Armstrong) and engendering greater understanding of synaesthesia (Sam Moore), a significant dimension to the impact focuses upon the transition from analogue to digital technology. While the moving image and performance work (Guy Sherwin and Paul Harrison) also expands the boundaries of moving image technology in the spatialised context of galleries.
Dr Neil Brownsword's research focuses on the associated histories of ceramic manufacture in North Staffordshire, and its recent decline. Through his artistic practice, this research has been disseminated beyond academia to enhance public awareness of the social, cultural and economic effects of this downturn, on people, place and heritage. The impact of this research culturally, has arguably positioned Brownsword `at the forefront of current experimental and conceptual approaches to clay in Europe and Scandinavia' (Fielding 2008). In preparing programmes dealing with ceramic history, the BBC has presented Brownsword's expertise to communicate a broader public understanding of the region's post-industrial landscape.
Academic research undertaken on the site of Wroxeter Roman City, Shropshire, aimed at interpreting the site `building-by-building', revolutionised current understanding of the site and its chronology. This research has benefitted the management of the site, English Heritage policy, education and public discourse, and economic prosperity within the region. The research resulted in the commissioning of new outputs aimed at improving the understanding and management of the monument, and at increasing visitor use and the communication of the significances of the site to the public. Deliverables included:
This research impacted on two of the most important social and political issues to face western governments: joblessness and homelessness. Twenty photographic images and texts showed and described the circumstances of Big Issue vendors, some rough sleepers and some in temporary accommodation, trying to cope through the worst recession in decades and often feeling ostracized by society. Shown in London and Birmingham and cascaded across the media, it reached a wide audience. The impact of the exhibition and its aftermath consists in alerting and informing viewers/readers concerning the plight of joblessness and homelessness in the UK.
University of Southampton research into the Battle of Agincourt, and on the late medieval soldier more generally, has impacted widely on the public, enriched popular understanding and enjoyment of history, and challenged widely held beliefs. The work has inspired individuals, groups, students and academics — in the UK and across the world — to explore their family and community heritage, thereby enriching the quality of life. Notable outputs included an online database of soldiers in Henry V's army, which received over 3.4 million hits in the three months after its launch in July 2009. Further impact has been made through television documentaries, media coverage and contributions to museums in England and France.