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Interdisciplinary research by the Centre for Architecture and the Visual Arts (CAVA), based in the School of Architecture, is on the role of the moving image in the culture and identity of cities. By examining historic film, current trends and future developments in city branding and digital imaging, a new field of research has developed with three types of beneficiary: (1) institutions (museums and galleries); (2) municipal authorities (planning/urban development departments); (3) inhabitants of and visitors to cities. Liverpool's European Capital of Culture programme (2008) formed the basis of the research, which has spread nationally (London/Battersea) and internationally (China).