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Northumbria University's research on the eighteenth-century novelist Laurence Sterne and on the literary significance of the Delaval family has had benefits for two arts and cultural organisations in the North East and Yorkshire. The research has secured new audiences and increased business activity and footfall for the Laurence Sterne Trust (LST), changed the emphasis of heritage interpretation at Seaton Delaval Hall (SDH) and expanded the range of activities offered by both organisations. We have developed long-term and sustainable relationships with both of our partners and are now co-designing collaborative projects with them.