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Through the agency of Screen Archive South East (SASE) and Cinecity, GRAY's research has transformed the history and wider understanding of screen cultures, particularly during the industry's formative years. Primarily his work has affected public life through the collection, preservation, cataloguing and conversion of diverse footage to publicly accessible formats, creating access to material from otherwise marginalised and forgotten film histories. Engaging with local communities, national and international museums and broadcasters, he has developed new public audiences for contemporary and historical screen culture that have generated over £1.8m in income, with total audiences exceeding 25 million. Secondly, his research has shaped public policy by contributing to the strategic direction of screen heritage across the UK.