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The research in this case study explored how media and cultural practices of communities are transforming in the digital age, and addressed the ways in which digital tools can enhance the lives of communities. There have been two main areas of impact: (1) contributing to the preservation, conservation and presentation of cultural heritage of communities; and (2) enhancing public and professional understanding of digital transformations in communities. The two main beneficiaries have been (i) local communities, and organisations working with and for communities in the South East of England, and (ii) professional communities of journalists and communicators in the UK and Germany.
Throughout his career, Hugh Haughton has integrated his pioneering research on modern poetry, especially the poetry of T.S. Eliot, Derek Mahon and poets of World War II, with a strong and sustained commitment to advocating its central place in cultural life. Poetry, however, requires interpretation by critic and performer to play its public role, and Haughton's own critical and interpretative work has played a part in shaping poetry's public reception by actively influencing how publishing houses, the media, a major gallery and the Department of Culture, Media and Sport represent poetry. He has also established a regular public forum for poets to read in York. In so doing, he has worked to give greater public prominence to and understanding of poetry in Britain and beyond.
Based on a common research interest in the collaborative poetic of the New York School, and a commitment to the public value of poetry, University of Kent poets have created a poetry scene of national and international significance. Together they founded the innovative poetry festival Sounds New Poetry, which led to the award-winning performance series Free Range. Sounds New Poetry's significance lies in its creation and intellectual enrichment of new audiences for poetry and its advancement of the creative practice of major musicians and poets through cross-media collaborations. Building on the achievement of Sounds New Poetry, the Arts Council-funded Wise Words enabled PGCE students to take contemporary poetry to `out of mainstream' groups. The programme extended the reach of the festival by changing pedagogy within regional PGCE practice and enriching the experience of users from a range of community education groups.
At a time when youth gangs were high on the UK and Scottish governments' agendas and a focus of media concern, this research was instrumental in changing understandings of the origins of youth gangs, and why they engage in violent conflict. A key insight was that significant gang behaviour had its origins in extreme forms of place attachment. The impact encompassed changes in policy direction and programmes aimed at tackling youth violence, including policies in Scotland such as `No Knives Better Lives'. Through very substantial publicity, including coverage on 2 primetime TV documentaries, the research informed public understandings, and challenged conventional wisdom on the nature, organisation and behaviour of youth gangs.
A participatory public artwork commissioned as a part of the London 2012 Cultural Olympiad, The Boat Project's impact reaches to a national audience of 440,698 while a global audience of many millions encountered the work via print and broadcast media. Outreach activity engaged over 100 schools while some thirty public artworks were commissioned in response to the project, underlining its impact on local authority cultural provision and the professional fields of contemporary performance, theatre and public art. The project created 22 paid positions, 80 volunteer positions and an on-going commercial venture.