K: Invention and commercialisation of Saccadic Vector Optokinetic Perimetry: development of visual-field testing technology and its translation to clinical practice and the marketplace
Submitting Institution
University of EdinburghUnit of Assessment
Psychology, Psychiatry and NeuroscienceSummary Impact Type
TechnologicalResearch Subject Area(s)
Medical and Health Sciences: Neurosciences, Ophthalmology and Optometry, Public Health and Health Services
Summary of the impact
Impact: New business, intellectual property, employment and
clinical diagnostic capability resulting
from the invention, development, validation and manufacture of a
peripheral vision-measuring
device.
Significance: A new technology, Saccadic Vector Optokinetic
Perimetry (SVOP) has been
developed and commercialised. SVOP enables the testing of visual fields in
patients who
previously could not be tested. A spin-out company, i2eye Diagnostics
Ltd., raised £900K to
commercialise the technology, employs five people and has made sales
internationally.
Beneficiaries: Commerce; ophthalmologists, opticians and
optometrists; previously untestable
patients.
Attribution: UoE team comprising Professor Bob Minns, Professor
Brian Fleck, Dr Ian Murray and
Dr Harry Brash are inventors on the granted patent for SVOP. The UoE
BioQuarter
commercialisation team formed the spin-out company and recruited the
management team.
Reach: Worldwide: SVOP instruments are now in use in the US, EU
and Australia. The technology
is suitable for the 30% of patients worldwide whose visual field could
previously not be measured.
Underpinning research
A UoE clinical research team comprising Professor Robert Minns (Professor
of Paediatric
Neurology, UoE, 1979-2008), Professor Brian Fleck (Consultant Paediatric
Ophthalmologist and
Honorary Professor, UoE, 2006-present), Dr Ian Murray (Research Associate,
UoE, 2004-2005
and 2006-present) and Dr Harry Brash (Medical Physicist, UoE, 1965-2007
and 2008-2010)
addressed the large unmet medical need for a technique to measure the
visual field of intractable
patients. Their new technique led to an award-winning spin-out company
that, within 10 months,
was shipping products to customers on three continents.
Visual field assessment is a vital ophthalmologic test in the management
of a wide range of
disorders including cerebral visual impairment, stroke, brain tumours,
increased intracranial
pressure and glaucoma. It is estimated that 30% of patients cannot be
tested using traditional
methods such as Automated Static Perimetry (ASP) and Goldmann Kinetic
Perimetry because of
their requirement for conscious involvement, cooperation and considered
feedback for several
minutes during the test. Untestable patients include frail elderly
patients, stroke or trauma victims
and patients with mental or physical disability. In addition, visual field
assessment in children is
especially problematic and there is a pressing need for a reliable and
sensitive method to monitor
visual field changes in children prescribed vigabatrin for epilepsy. Among
the many documented
problems that prevent accurate ASP testing in children and vulnerable
adult populations are: (1)
having difficulty in learning the skills required to perform the task; (2)
maintaining a stable fixation
on a central target; and (3) sustaining attention and concentration.
Between 2007 and 2011, the UoE team developed a system for testing visual
fields that did not
rely on active patient involvement. This system makes use of advances in
eye-tracking technology
and comprises a personal computer, VDU display, and an eye-tracker to
monitor gaze position
when stimuli are presented in the visual field. The natural saccadic eye
movement to fixate on the
stimuli, if seen, can be detected and measured to produce a visual field
plot .The technology,
termed Saccadic Vector Optokinetic Perimetry (SVOP), has been validated in
the clinic as a means
of quantifying visual fields in children and adults with normal visual
fields and visual field defects
[3.1-3.3].
The novel technology was patented in the EU, US, Japan, China, India,
Australia and Canada; the
patents were fully granted in 2012. The intellectual property was used by
the Edinburgh BioQuarter
commercialisation team (Dr Giles Dudley, Business Creation Executive, UoE,
2011-present; Dr
Mike Finnen, Head of Operations, UoE, 2010-present) as the foundation for
a University spin-out
company, i2eye Diagnostics Ltd. (SC387359; established in 2012). The
technology is now being
used routinely in the clinic, is commercially available and sales have
been made to the worldwide
clinical marketplace.
References to the research
3.1 Murray I, Fleck B, Brash H, MacRae M, Tan L, Minns R. Feasibility of
saccadic vector
optokinetic perimetry: a method of automated static perimetry for children
using eye tracking.
Ophthalmology. 2009;116:2017-26. DOI: 10.1016/j.ophtha.2009.03.015.
3.2 Murray I, Fleck B, Brash H, MacRae M, Minns R. An automated visual
field assessment technique
for children utilising eye tracking. Association for Research and Vision
in Ophthalmology (ARVO)
Annual Meeting, 2008, Fort Lauderdale, FL. [Available on request.]
3.3 Murray I, MacRae M, Fleck B, Brash H, Tan L, Minns R. Automated
visual field assessment in
young children using eye tracking — preliminary data from 9 children.
(Poster). American Association
for Paediatric Ophthalmology and Strabismus (AAPOS) Annual Meeting, 2009.
San Francisco, CA.
[Available on request.]
PATENT FILINGS
"Testing Vision". US8337019; WO2008139137; JP2010526623; EP2148609;
CN101742957;
CA2687409; AU2008249842.
Details of the impact
Pathways to impact
The spin-out company, i2eye Diagnostics Ltd. [5.1], has put in place a
Quality Management
System to ISO13485, obtained clearance to market in the US and EU and
engaged fully with the
market to confirm strong market traction with a lead list of over 80
confirmed prospects. Orders
have been received from leading paediatric eye centers in the US,
Australia and Europe and the
company started shipping product to customers in November 2012, only 10
months after starting
commercial operations [5.2, 5.3].
The initial value of the market targeted by i2eye is estimated at US$280M
in the United States, with
markets of similar potential available in Europe and Asia out of of a
total addressable worldwide
market of £15B.
Impact on clinical practice
The development of the SVOP system meant that, for the first time, the
visual fields of the 30% of
people who were previously untestable could be tested reliably and
routinely. SVOP is now being
used in the US, EU and Australia and is rapidly being accepted by the
international
ophthalmological community. One customer, the Director of the
Neuro-ophthalmology Service at
Boston Children's Hospital, said "We are incredibly excited about this
technology as the first of its
kind....We anticipate that this tool will be an invaluable asset..."
[5.3]. The technique was featured
in Ophthalmology Times Europe (March 2012) [5.4].
Impact on commerce
In April 2012, following the successful closing of a seed investment with
Kelvin Capital (£200,000),
Edinburgh BioQuarter announced the launch of i2eye Diagnostics Ltd., a
company to deliver the
world's first visual field analyser for children and vulnerable adults. In
January 2013, the company
hit all technical and commercial milestones necessary to close a follow-on
round led by Kelvin
Capital (£700,000). It presently employs five staff.
In only 10 months, the company sold 8 units and up to 16 more are in the
pipeline.
In February 2013, i2eye Diagnostics Ltd. won the Scottish Enterprise Life
Science Award for the
best new life science company in Scotland [5.5]. It is one of 12 companies
that won a Scottish
Enterprise-supported place on the prestigious Entrepreneurship Development
Programme at the
Massachusetts Institute of Technology, Boston. It has been featured in the
media (The Scotsman;
[5.6], in Edinburgh taxis [5.7], and has a social media presence on
Twitter.
Sources to corroborate the impact
5.1 i2eye Diagnostics Ltd. website. www.i2eyediagnostics.com.
5.2 Letter from Orthoptist, Moorfields Eye Hospital, London. [Available
on request. Confirms
purchase of an SVOP system from i2eye Diagnostics Ltd. and its use in
clinical research.]
5.3 Letter from Director, Neuro-ophthalmology Service, Boston Children's
Hospital, USA.
[Available on request. Confirms purchase of an SVOP system from i2eye
Diagnostics Ltd. and
conveys great enthusiasm about its potential.]
5.4 Q&A: i2Eye visual field analyser. Ophthalmology Times Europe
website, 19th March 2012.
http://www.oteurope.com/ophthalmologytimeseurope/Latest+News/bQampAb-i2Eye-visual-field-analyser/ArticleStandard/Article/detail/764753.
[Describes SVOP technology to clinicians.]
5.5 Scotland's life sciences sector champions revealed. Scottish
Enterprise website, Feb 2013.
http://www.scottish-enterprise.com/news/2013/02/scotland-life-science-sector-leaders-revealed.aspx.
[Confirms that i2eye Diagnostics Ltd. won the best life science company
in Scotland.]
5.6 Vision firm eyes US sales. The Scotsman, 20th January
2013.
http://www.scotsman.com/business/management/vision-firm-eyes-us-sales-1-2747832#.UP0To5HDMcg.twitter.
[Media coverage of business.]
5.7 i2eye BioQuarter case study in Edinburgh taxis! Twitter post, 4th
Feb 2013.
https://twitter.com/peter_estibeiro/status/298455154506752000/photo/1.
[Media coverage of
business.]