Designing History and the History of Design
Submitting Institution
University of BrightonUnit of Assessment
Art and Design: History, Practice and TheorySummary Impact Type
SocietalResearch Subject Area(s)
Language, Communication and Culture: Cultural Studies
History and Archaeology: Curatorial and Related Studies, Historical Studies
Summary of the impact
    History of design research at University of Brighton (UoB) has pioneered
      new methods of analysis and practices of interpretation to transform
      understandings of how design is produced, marketed and consumed. Firstly,
      it has changed the ways in which international organisations representing
      the design professions regard and value their history. Secondly, it has
      shaped the study and public appreciation of the history of design
      worldwide, and it has determined the kind of design that is collected and
      displayed. Thirdly, UoB has become an international nucleus for training
      researchers in design history, and thus partner of choice for design
      organisations and designers seeking expert stewardship and research-led
      promotion of their archives.
    Underpinning research
    The 1990s marked the beginning of a period of accelerated engagement for
      design history at UoB, with researchers stretching its disciplinary
      boundaries and connecting with a wider range of academic and professional
      fields, including anthropology and material culture, political and
      economic history, sociology and museology. Books such as WOODHAM's Twentieth-century
        design (1997) and TAYLOR's seminal The study of dress history
      (2002) pioneered the re-definition and representation of disciplinary
      territories, heralded the material turn, championed the archive,
      introduced concepts of mapping and design networks internationally and, in
      so doing, embraced academics, publics, design practitioners, museum
      curators and policymakers world-wide [references 3.1, 3.2].
    WOODHAM's early inquiry into design and the state, and the design
      profession (1983), led directly to the deposit of the Design Council
      Archive at (UoB) in 1994, which spurred six refereed articles, a co-edited
      book, and eleven chapters and catalogue essays, many of which scrutinised
      the workings and impact of state policy and design promotion. A
      substantive international perspective was pursued by WOODHAM [3.3.], which
      he developed further during the REF census period in `Formulating National
      Design Policies: Recycling the "Emperor's New Clothes"?' [WOODHAM, 2].
      This, in turn, stimulated debate in policy circles (Design Issues:
      27,1 (2011) — in 2013 it was selected as one of 30 articles to celebrate
      the first 30 years of Design Issues. At the same time, further
      research into the British position accompanied the V&A major
      exhibitions, including Postmodernism (2011) and British Design
        1948-2012 (2012): `Mrs Thatcher, Postmodernism and
      the Politics of Design in Britain' and `Urban Visions: Designing for the
      Welfare State' (REF output 4) cemented the centrality of these topics for
      museum-going audiences.
    Complementing WOODHAM's objectives, TAYLOR has located her research at
      the interface of object-based dress history, museum curatorship and
      material culture, placing clothing and textiles, and related archival
      documentation, into their specific design, manufacture and consumption
      context. Provoking knowledge transfer between collection/museum work and
      the university history/critical theory worlds, this concern formed the
      basis of the Study of dress history. TAYLOR advised the V&A on
      the selection of dress for the `International Arts and Crafts' exhibition,
      contributing a text to the accompanying publication. In 2005, TAYLOR
      co-curated the exhibition and book Fashion and fancy dress -
        the Messel dress collection 1870-2004, a major exploration of
      fashion, memory and collecting. A regular contributor and reviewer for Costume,
        Fashion Theory and Textile History, TAYLOR's work has been published
      in France, Sweden, Poland and the USA. Recognition and support by the
      British Council facilitated the internationalisation of her approach to
      dress history with partners in Nigeria, Poland, Hungary, Romania and
      Cyprus.
    Complementing the disciplinary redefinitions led by WOODHAM and TAYLOR,
      significant and distinctive research pursued by PURBRICK (material culture
      of the everyday), JOBLING (graphic design and masculinities) and MORIARTY
      (design curation), has further extended the range and reach of history of
      design at UoB [3.4, 3.5, 3.6]. Their additional focus on the material
      culture of ordinary things has helped to transform the traditional
      narratives of design history. This has served to recover and reconstruct
      histories that extend the boundaries of this field.
    Key Researchers:
    
      
        
          | Paul Jobling: | 
          Senior Lecturer (Oct 2000–to date). | 
        
        
          | Catherine Moriarty: | 
          Archivist (Oct 1996–Sept 1999), Curator and Senior Research Fellow
            (Oct 1999–July 2008), Curator/Principal Research Fellow (July
            2008–Oct 2013) Curatorial Director (Oct 2013–to date). | 
        
        
          | Louise Purbrick: | 
          Lecturer (April 1999–Aug 2000), Senior Lecturer (Sept 2000–Dec
            2008), Principal Lecturer (Jan 2009–to date). | 
        
        
          | Lou Taylor: | 
          Lecturer (Sept 1978–Aug 1982), Senior Lecturer (Sept 1982–Aug
            1987), Principal Lecturer (Sept 1987–July 1994), Professor of Dress
            and Textile History (Aug 1994–to date). | 
        
        
          | Jonathan Woodham: | 
          Principal Lecturer (Apr 1982–July 1999), Professor of Design
            History (Aug 1999–to date), Director, Centre for Research and
            Development – Arts (Aug 2008–to date). | 
        
      
    
    References to the research
    
[3.1] WOODHAM, J.M. (1997) Twentieth-century design. Oxford:
      Oxford University Press. Paperback, ISBN 0192842048; Hardback, ISBN
      0192842471; Korean edition (2007, 2009) ISBN 97895274801-1; Chinese
      version with new introductory chapter, Horizon Media Co Ltd: Shanghai
      Century Publishing (2012) ISBN 97872080444-0. [Quality validation: 1997
      edition submitted to RAE2001 - Quality profile for RAE2001: Rated 5].
     
[3.2] TAYLOR, L. (2002) The study of dress history. Manchester:
      Manchester University Press. [Quality validation: submitted to RAE2008 -
      Output quality profile for RAE2008: 81% 2* and above.]
     
[3.3] WOODHAM, J.M. (2005) Local, national and global: redrawing the
      design historical map. Journal of Design History. 18 (3),
      pp.257-267. [Quality validation: refereed journal and submitted to RAE2008
      - Output quality profile for RAE2008: 81% 2* and above.]
     
[3.4] PURBRICK, L. (2007) The wedding present: domestic life beyond
        consumption. Farnham: Ashgate. [Quality validation: submitted to
      RAE2008 - Output quality profile for RAE2008: 81% 2* and above.]
     
[3.5] JOBLING, P. (2005) Man appeal: advertising, men's wear and
        modernism. Oxford: Berg. [Quality validation: submitted to RAE2008 -
      Output quality profile for RAE2008: 81% 2* and above.]
     
[3.6] MORIARTY, C. (2013) Curating popular art: black eyes and
        lemonade. Exhibition at Whitechapel Art Gallery. [Quality
      validation: submitted to REF2014, see output 4].
     
Details of the impact
    Research at UoB has changed the way the design profession values and
        represents its own history: The Design Council, the International
      Council of Societies of Industrial Design (ICSID) and the International
      Council of Graphic Design Associations (ICOGRADA) (ICOGRADA and ICSID
      embrace 352 member organizations in 72 countries in 5 continents) have all
      chosen UoB for the deposit and research-led promotion of their archives
      (source 5.1). Amounting to 430 linear metres, 13% of which were deposited
      since 2008, the Design Archives were considered by leading industry
      publication Design Week (6 June 2010) to be amongst the five key
      design research collections in the UK. Standing has also grown through
      receipt of recurrent external core funding, with the Times Higher
        Education (10 August 2010) reporting that for `the first time, a
      university's design archives have been nationally recognised through a
      grant from the Higher Education Funding Council for England' (5.2). UoB's
      Design Archives influenced the establishment of the Design Archives at
      RMIT, Australia, and informed policy in this capacity for the South Korean
      government (2012), which is in the process of building a national design
      archive (5.3, 5.4). Continuing Professional Development (CPD) involvement
      includes presentations for the British Institute of Interior Designers and
      in 2011 the Design Archives hosted a seminar `Archiving Design
      Organisations' which included archivists from the V&A, the RSA,
      D&AD and the Design Museum. Research on mapping design history through
      a Collaborative Doctoral Award with the Chartered Society of Designers
      (2010-13) involved the membership in creating a new view of the
      organisation's past (5.5).
    Enabling access to previously hidden resources has widened the sources
      available to picture, television and museum researchers. Sustaining
      investment by JISC and others in digital resource development, currently
      9,000 images from the Design Archives and 20,000 catalogue records are
      distributed through aggregators, including the Archives Hub, the Visual
      Arts Data Service and the Archives Portal Europe. Documentation and new
      images have featured in the BBC series The British at Work (2011)
      and in The Genius of Design (2010), and between 2008 and 2013,
      have featured in 80 separate publications and exhibitions, including those
      by the Cooper-Hewitt National Design Museum, MoMA, Vitra Design Museum,
      Helsinki Design Museum and Centre Pompidou.
    Research by TAYLOR and WOODHAM has influenced the form
        and content of design courses around the world: This has contributed
      significantly to the expansion of design and dress history as fields of
      study since the 1990s at both undergraduate and postgraduate level, for
      example, in the embracing of design on art history courses and in the
      inclusion of dress and the everyday as topics of study. Their work is one
      of the mainstays of reading lists around the globe. TAYLOR's continuing
      influence on dress studies is evidenced by her consultancy to the
      Department of Fashion Studies, University of Sweden in 2010; she was also
      the keynote presenter of the research series, La Mode: Objets
        d'Etudes? for the Institut National de l'Histoire d'Art, Paris and
      invited contributor to the Fashion studies handbook (2013, Oxford:
      Berg) (5.6). Likewise, WOODHAM's Twentieth-century design was
      translated into Korean in 2008 and Chinese in 2012; with over 55,000 sales
      worldwide it continues to inform design, design history and design
      education studies at all levels, from BTEC to masters degrees. Adopting
      institutions include Harvard University Graduate School, Parsons, the New
      School for Design, Sydney University of Technology, Greenside Design
      Centre College, Johannesburg, the Indian Institute of Information
      Technology, Mexico City University, Delft University of Technology and the
      University of Manitoba. WOODHAM's A Dictionary of Modern Design
      (Oxford University Press (OUP) 2004 hb. and 2006 pb.) is endorsed by the
      British Library and the V&A, and is licensed to Answers.com and to
      Handmark for handheld devices. Part of OUP's online presence for eight
      years, it reaches 3,000 institutional subscribers worldwide. WOODHAM's
      role with the International Committee for Design History and Design
      Studies also testifies to his impact on teachers and students of design
      history globally. WOODHAM's keynote at the Osaka conference (2008) `Design
      Peripheries, Hidden Histories and the Cartography of Design' was one of
      three selected to represent the International Council of Societies of
      Industrial Design's (ICDHS) aims and ambitions on its website. The 2012
      Sao Paolo conference, `Design Frontiers', comprised 154 papers by speakers
      from 27 countries in 6 continents: WOODHAM's research is referenced 52
      times in the published proceedings (5.7). As a professor Emeritus at the
      Department of Art History, University of Illinois, Chicago asserts:
      `Professor Woodham has consistently promoted the internationalization of
      the field, especially the inclusion of countries that would otherwise be
      considered marginal. He has in fact become one of the few authoritative
      voices in the international design history community, based on the high
      quality of his scholarship, his efforts to promote an understanding of
      design history to the general public, and his championing of inclusion
      within the ICDHS itself.' (5.8).
    The UoB has become an international nucleus for the training of
        researchers employed in museums and archives throughout the world:
      TAYLOR and WOODHAM have shaped curatorial practice directly, through their
      role as curators and consultants, and indirectly through the professional
      practice of their research students. TAYLOR's graduates include Dr Lesley
      Miller, Head of Textiles at the V&A, and Dr Alexandra Palmer, the Nora
      E. Vaughan Curator of Costume at the Royal Ontario Museum, Toronto. The
      2011 Developments in Dress History Conference at Brighton Museum
      marked TAYLOR's influence on an entire generation of curators: 70 speakers
      from 14 countries and 4 continents attended. Likewise, WOODHAM's research
      themes now occupy centre stage in museum displays. WOODHAM's expertise was
      embraced by the Czech Centre in a series of exhibitions and symposia (most
      recently in 2012), which `exerted a significant impact on the way design
      is understood by designers, historians and the public inside and outside
      the Republic, whether in terms of the Czech and Czechoslovakian cultural
      legacy and the relationship to politics, economics and Europe, or the
      design opportunities and complexities in the establishment of the Republic
      in 1993 and membership of the European Union in 2004' (5.9). Devising the
      British Academy/AHRB Institutional Fellowship at the V&A
      (1997-present), WOODHAM's research has informed collecting as well as
      exhibition policy, and UoB's AHRC CDAs at the V&A and the Design
      Museum continue this trajectory. The embedding of design research in
      exhibition contexts also drives the work of colleagues, for example,
      MORIARTY's exhibition Black Eyes and Lemonade was reviewed in the
      London Review of Books (LRB), the Times Literary Supplement
      (TLS), and attracted 146,000 visitors, with the Whitechapel
      recording `fantastic feedback from the general public' (5.10). In
      Margolin's view, `the professors and archivists at the University of
      Brighton have built up an impressive complex of resources that embrace
      teaching, research, and the dissemination of knowledge' (5.8).
    Sources to corroborate the impact 
    5.1 Website of ICOGRADA, pointing out that the UoB `has gained a
      considerable reputation with regards to archives' and highlighting the
      role UoB's Design Archives play in the promotion and strategic development
      of ICOGRADA's archive collection. Available at: http://www.icograda.org/about/about/articles299.htm
      [Accessed: 12 November 2013.]
    5.2 The Times Higher Education news article, highlighting the
      HEFCE award given to the UoB's Design Archives. Available at:
      http://www.timeshighereducation.co.uk/story.asp?storyCode=413043§ioncode=26
      [Accessed: 10 November 2013.]
    5.3 Testimonial available from the Director of the RMIT Design Archive.
      The testimonial states how the UoB Design Archives was used as a model for
      the development of the archive at RMIT.
    5.4 Report from the Korean Ministry of Culture, Sports and Tourism
      디자인아카이브구축을위한 기초 연구 (Research into Creating a Design Archive; Seoul,
      2012). This 343-page report commissioned by the Korean government
      considers 25 design archives and museums in Europe, Asia and North
      America. Consideration of the UoB Design Archives appears first in the
      report and occupies pp.48-77. The other UK institutions included are the
      V&A and the Design Museum. The findings have informed Korean
      government policy concerning the building of a new national design museum
      and archive.
    5.5 Chartered Society of Designers web announcement of the AHRC-funded
      Collaborative Doctoral Award between the UoB and the Chartered Society of
      Designers. The webpage details the nature of the project and its
      importance to the society. Available at: http://www.csd.org.uk/index.aspx?id=190
      [Accessed: 12 November 2013.]
    5.6 Testimonial available from the Research Chair of Fashion at Parsons,
      the New School for Design, New York. The testimonial highlights the
      importance of WOODHAM and TAYLOR's research and, in particular, the impact
      of TAYLOR's publications on the chair's own research and research students
      more generally.
    5.7 Proceedings from the 8th Conference of the International
      Committee for Design History and Design Studies: Design Frontiers (2012).
      WOODHAM's research is referenced 52 times in this document. Available at:
      http://www.fau.usp.br/icdhs2012/files/ICDHS2012_designfrontiers-online_b.pdf
      [Accessed: 5 November 2013.]
    5.8 Testimonial available from Professor Emeritus at the Department of
      Art History, University of Illinois, Chicago. The testimonial highlights
      the contribution of Professors WOODHAM and TAYLOR to the formation of
      design history as a field of enquiry, their internationalisation of the
      discipline, and their inclusion of countries, communities and histories
      that would have otherwise been considered marginal.
    5.9 Testimonial available from the Director of the Czech Design Centre,
      London. This testimonial emphasises the significance of WOODHAM's symposia
      and exhibition projects.
    5.10 Testimonial available from the Archive Curator at the Whitechapel
      Art Gallery following the exhibition Black Eyes and Lemonade: Curating
        Popular Art. The letter highlights the institutional appreciation
      and public impact of the collaboration with the UoB Design Archives.
      Supplementary evidence includes a review of the exhibition in the Times
        Literary Supplement and a review in the London Review of Books.