The research team at Bucks New University has provided the groundwork for
a number of applications to use cardiac power output as a novel functional
measurement in the clinical evaluation of patients with heart failure and
other related diseases. It involved validating the measure, assessing its
reliability and applying it to a group of patients with end-stage heart
failure. The success of this procedure is now evidenced by the number of
national and international clinical centres adopting cardiac power output
as a key functional measurement.
Dr Neil Brownsword's research focuses on the associated histories of
ceramic manufacture in North Staffordshire, and its recent decline.
Through his artistic practice, this research has been disseminated beyond
academia to enhance public awareness of the social, cultural and economic
effects of this downturn, on people, place and heritage. The impact of
this research culturally, has arguably positioned Brownsword `at the
forefront of current experimental and conceptual approaches to clay in
Europe and Scandinavia' (Fielding 2008). In preparing programmes
dealing with ceramic history, the BBC has presented Brownsword's expertise
to communicate a broader public understanding of the region's
The Advertising Communications Research Group (Adcoms) consists of 9
staff and research students including Paul Springer Senior Lecturer
2001-2005 Principal Lecturer 2005-2009, Professor 2009-present and Gloria
Moss, Senior Lecturer 2006-2009, Reader 2009-2013 Professor 2013. Adcoms
champions two fundamental issues: 1) digital formats require different
approaches to mass communications; 2) gender bias is inherent in the
creation and reception of designed digital communications. Outputs have
impacted on: perspectives of communications (eg Springer, Ads
to Icons, 2007; Moss, Gender, Design & Marketing, 2009;
Springer, P & Carson, M. Pioneers of Digital, 2012); practice
(e.g. Creative Campus Initiative branding, 2010; positioning of the
Institute of Practitioners in Advertising, 2013); thought leadership
(e.g. referenced by DCMS policy 2012; keynote addresses for ProMediaTech,
UKTI/Moscow, 2009; the China Advertising Association, Guangzhou 2006;
expert presentation at the Global Diversity and Inclusion Conference,
Barcelona, 2013 (Moss).
Since 2009, research has been undertaken into strategies, practice and
provision for active-ageing, specifically examining the mental and
physical health and well-being benefits of group activities on culturally
diverse older people. The main impact of this research has been the
establishment of twelve Movers and Shakers groups. This has
benefited approximately 500 older people. There are plans to establish
four more groups in Buckinghamshire, including a group for people with
learning disabilities. Outside of the County, interest in adoption of the
model has been expressed by Hillingdon Borough Council and by a housing
group operating in Hertfordshire.
Our research team has developed new approaches to classifying demand
series as `intermittent'
and `lumpy', and devised new variants of the standard Croston's method for
forecasting, which improve forecast accuracy and stock performance. These
impacted the forecasting software of Syncron and Manugistics, through the
advice and knowledge transfer. Subsequently, this impact has extended to
and JDA Software, which took over Manugistics. These companies'
forecasting software packages
have a combined client base turnover of over £200 billion per annum, and
their clients benefit from
substantial inventory savings from the new approaches adopted.
Since the late 1990s, research has been undertaken into the theoretical
and practical implications of nature-based physical activities and outdoor
education. The research, which consisted of phenomenologically-informed
case studies, has linked informal, non-formal and formal outdoor learning
to consolidate understanding of the social, personal and environmental
impacts. The impact has been significant in providing theoretical and
practical foundations to inform practitioner work in youth based
non-formal outdoor education in European countries. This has been achieved
through the establishment of companies and a centre promoting outdoor
education, and the production of practical Handbooks available to
The team has conducted research on environmentally friendly practices in
furniture manufacturing for developing countries such as Bosnia, Ghana,
Malaysia, Thailand, Romania and Vietnam in partnership with the United
Nations Development Programme, the World Bank and the European Union
Erasmus Multilateral Projects programme. The developed practices were used
to protect traditional skills in furniture-making crafts in areas affected
by war, in the intensive labour furniture sector of tropical timber
producing countries and in temperate countries. Such environmentally
friendly practices have impacted on production and employment.
The body of research commences with the UK's first published assessment
of accommodation and other (health, education etc) needs of Gypsies and
Travellers (G/T) in accordance with the 2004 Housing Act. The research had
a direct influence on Government policy making process, impacting the
development of new data sets, statutory guidance on the content of
assessments and demonstrating the viability of innovative collaborative
research methodologies with nomadic/sedentary Gypsy-Traveller populations.
The Fundamental Rights Agency and INVOLVE subsequently cited the research
as `best practice' for research focussing on `hard to reach' communities.