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University of Cambridge research on the principles of `sentient computing' led to the foundation of spin-out company Ubisense, which has grown into a leading location solutions company. By the end of 2011, Ubisense had 170 employees and was floated on AIM with a valuation of £38.6million. It serves customers such as BMW, Airbus, Aston Martin and the US Army. Deployment of the Ubisense Real Time Location System has improved production line accuracy and efficiency by up to 10%.
In 1997 Professor David MacKay of the University of Cambridge Department of Physics developed Dasher, a software accessibility tool for entering text by zooming through letters displayed on a screen. Dasher has since transformed computing for tens of thousands of individuals unable to use a normal keyboard, and is recommended by many charities involved in assistive technologies, such as the European Platform for Rehabilitation network. Since 2008, Dasher has been downloaded over 75,000 times and has been ported to smart phones, making use of input devices such as tilt sensors and joysticks. Linking Dasher's information-efficient text generation from gestures or gaze direction to text-to-speech or real-time-text output channels has made Dasher an ideal component of augmentative and alternative communication (AAC) systems which address digital exclusion.
Research in machine virtualisation conducted in the Cambridge Computer Laboratory from 1999 onwards provides the basis for much of the present day Cloud.
Xen is a virtual machine monitor that supports execution of multiple guest operating systems consuming little overhead and providing resource isolation. This was prototyped in the Laboratory and led to XenSource, a spin-out company, which was founded in 2005. XenSource was acquired in 2007 by Citrix Systems for US$500M, and products that were launched from December 2007 onwards have had a profound impact throughout the period. Xen is now used on millions of machines around the world, providing deployment flexibility and savings on power. It forms the basis of Citrix XenServer and Amazon's Elastic Cloud 2.
Emotional signals — obvious outbursts, or more often subtle changes in tone of voice, or facial expression — play a key part in human communication. Psychology researchers at Queen's have made fundamental contributions to `affective computing', which enables automatic systems to use those signals. The team's work has influenced a new computing language for describing these signals and the states that they reveal: EmotionML (Emotion Markup Language). The language has been recommended as a standard by the World Wide Web Consortium, to define how software describes emotions.
The language is used by multinational corporations in a range of applications in a rapidly expanding field. Queen's expertise in emotion led Dr Gary McKeown to found a start-up company, Adoreboard (previously known as Mediasights) along with entrepreneur Chris Johnston, which specifically uses EmotionML in opinion and sentiment analysis in marketing. Its product, Adoreboard, lets companies track consumers' emotional responses to their products. The company has agreed funding of £470,000, partnerships with three multinational corporations, and was recently selected to take up residence at Google's campus in London.
A new company, Geomerics, was created as a spin-out from the Cavendish Laboratory. Geomerics now employs 22 full time staff, with offices in Cambridge, UK and Vancouver, Canada. Geomerics has pioneered a new business sector in selling lighting middleware technology, based on Cambridge research, to games developers. Customers include Electronic Arts, Square Enix and Take 2 (three of the five largest publishers) and licenses have been sold in Europe, North America, Japan and Korea. In 2011 the first game released using Geomerics software, Battlefield 3, became the fastest selling game in Electronic Arts' history, having sold nearly 20M copies.
Research at the University of Cambridge Department of Engineering on computer vision tracking led to the creation of Extra Reality Limited in 2010, which was subsequently acquired by a new company called Zappar Limited in May 2011. Zappar employs 17 staff and had revenue of GBP612k in the financial year 2012/13, an increase of 35% on the previous year.
Over 50 different brands have used Zappar's augmented reality application across more than 300 offerings in over 17 countries to deliver entertainment-based marketing interactions from 2011 to 2013. [text removed for publication] Examples of partners include Disney, Warner Brothers and Marvel. Zappar has changed attitudes in the media sector by showing that "augmented reality is finally ready for prime time" (President, Creative Strategies Inc, Time Online, 2012).
Research during the 1990's at Newcastle University resulted in the development of CANopen (Control Area Network open), a manufacturer independent communication protocol for connecting multiple devices used in industrial systems. It has resulted in opening up the market by providing the platform for a low-cost simplified method of connecting off-the-shelf devices to communicate effectively over a network, benefiting the global economy and inspiring innovation. The significance of the impact is evident by the wide incorporation of the technology in a diverse range of products ranging from health care, automotive, renewable energy, rail and aerospace industries. The reach of the impact is evident by its use in product development by national and international companies and is the de-facto European standard EN 50325-4 (CiA 301).
The development by Cambridge University staff of compact semiconductor sources and detectors of Terahertz radiation has opened up this part of the electromagnetic spectrum to commercial use for the first time, enabling many applications. In medicine these applications include the analysis of drugs and the detection and imaging of cancer; in security applications the detection and imaging of explosives; and in the semiconductor industry the detection and imaging of buried defects in semiconductor wafers. High power Terahertz lasers are used in gas sensors, for imaging and as local oscillators. This technology has been exploited by a spin-off company TeraView which has 25 employees, has raised £16M in funding, £3.5M since 2008, and has sold 70 imaging systems, half since 2008 at an average cost of $300K each.