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Between January 2008 and July 2013, over 10,000 key stage 4 school students and their teachers directly engaged with active research of the Cavendish Laboratory, Department of Physics, University of Cambridge through an annual interactive 3 day exhibition, titled "Physics at Work". In 2012 the event attracted 31 non-selective state schools and 17 selective/independent schools, 23 of which had visited the exhibition 3 or more times previously- a testament to its success. Building on the enthusiasm that the students showed during their participation in the event, teachers noted an increase in the number opting to study A-level physics and stated that those previously with no interest left with a very positive image of the subject.
The power of physics, from the largest to smallest scale, to capture the imagination is unrivalled. This has been used as a vehicle for engagement and education in a wide-ranging series of public-engagement activities over the period 2008-2013. These activities (over 130 outreach events per year) are closely linked to the full spectrum of the School's research. Here the focus is Astrophysics, Nuclear Physics and Particle Physics and is built around live events, hands-on demonstrations, educational software development, and media work. The activities have engaged young people through schools and family groups, with a broader cross section of the general public also reached. Birmingham's leadership is evidenced through its major role at each of the Royal Society Summer Exhibitions since 2011, the delivery of extensive national and regional activities supported by the IoP and the STFC, its extensive schools' programme and wide media exposure. The activities have communicated the significance of recent discoveries in physics and astronomy, showing how research, including by Birmingham scientists, has led to these.
Research undertaken in the University of Cambridge Department of Physics has provided benchmark data on, and fundamental physical insights into, the high strain-rate response of materials, including powdered reactive metal compositions. The data have been used widely by QinetiQ plc. to support numerical modelling and product development in important industrial and defence applications. One outcome has been the development of a reactive metal perforator for the oil industry which significantly outperforms conventional devices. These devices `perforate' the region around a bore-hole, thereby substantially enhancing recovery, particularly in more difficult oil fields, and extending their economic viability. Over a million perforators have been deployed since their introduction in 2007.
A new company, Geomerics, was created as a spin-out from the Cavendish Laboratory. Geomerics now employs 22 full time staff, with offices in Cambridge, UK and Vancouver, Canada. Geomerics has pioneered a new business sector in selling lighting middleware technology, based on Cambridge research, to games developers. Customers include Electronic Arts, Square Enix and Take 2 (three of the five largest publishers) and licenses have been sold in Europe, North America, Japan and Korea. In 2011 the first game released using Geomerics software, Battlefield 3, became the fastest selling game in Electronic Arts' history, having sold nearly 20M copies.
In collaboration with film-maker Brady Haran we have developed the YouTube channel Sixty Symbols to present topics related to research in physics to the wider public. Since the 2009 launch of Sixty Symbols we have posted 212 videos, which have amassed 21.2M views, over 200k comments, over 266k subscribers and a content approval rating of 99.4%, placing Sixty Symbols in the top 0.01% of all YouTube channels. The success of Sixty Symbols led to commissions from Google and STFC for the launch of additional science-focused YouTube channels, and to the formation of the company Periodic Videos Ltd by Brady Haran (2011). Quantitative evidence gathered by management consultants, O'Herlihy & Co, demonstrates Sixty Symbols' global reach, and significant impact on the attitudes, scientific understanding and career aspirations of its audience. Overall the impact has been on society, culture and creativity through the promotion of public engagement and discourse on science and engineering, and through educational use in schools.