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Beyond Macbeth: Shakespeare Collections in Scotland, an AHRC-funded research project into Scottish receptions of Shakespeare, culminated in a major exhibition at the National Library of Scotland (NLS) in 2011. The project contributed to economic prosperity, education, and cultural life. It brought direct financial benefits to the NLS, in the form of £88k to mount the exhibition and media coverage with an advertising-value equivalent to £19k. The exhibition received over 26k visitors, a 30% increase on the previous winter exhibition. The project also shaped the way in which the NLS presents important elements of the cultural heritage in its custody, and influenced the development of its learning activities and online learning resources for UK schools. Visitors were led to examine their assumptions about Shakespeare, the history of his reception, and his significance for Scotland, and the exhibition was cited in the Scottish Parliament as an example of how the NLS meets its remit.
Three research projects emerging from audio materials in the University of Edinburgh's Scottish Studies Archives (SSA) and from the Greig-Duncan folksong collection have forged a new understanding of the role of tradition in Scotland and internationally. These projects contribute to the reanimation of Scotland's rich traditional heritage by transferring into a contemporary context music and song preserved in these cultural artefacts. Through our websites (since 2010 ca. 9,000 hits per month from 98 different countries), public performances in Scotland, Ireland and North America, educational packages, CDs and radio broadcasts (ca. 50,000 weekly listeners 2008-13) we combine the old with the new, and have thus influenced the way the cultural and educational professions, performers and the general public engage with the traditional arts of Scotland.
The Penguin Archive Project, funded by a major grant from the AHRC [7], produced an online catalogue of the Penguin Collection at the University of Bristol Library (launched in 2011). Penguin Books transformed the range and greatly extended the availability of books to a general readership in the twentieth century. The Penguin Archive located at the University of Bristol can therefore be conceived of as a record of the democratisation of reading in the UK in the twentieth century. As a result of the Penguin Archive Project impact has been realised in three main areas: improving access to the Penguin Archive and making it easier to use for a variety of non-academic users; raising awareness and understanding of the significance of the archive and the rich cultural heritage of Penguin books through public engagement and media activities including a major international conference in 2010; developing collaborative links with Penguin and contributing to their publishing practice. As a result, researchers, editors, authors, publishers and other users such as the Penguin Collectors Society now have access to this major resource.
Textile-heritage research at the University of Leeds has informed and improved public awareness and understanding of textile heritages among target audiences, especially school children, community groups, volunteers, interns and teachers. Through hands-on workshops, conventional publications, talks and lectures, a strong website presence and public exhibitions, the research has engaged and inspired audiences, and has underpinned a `best practice' resource for other museums and archives. Impact is demonstrated through direct feedback from workshop participants, evidence of community engagement, commentary in the visitors' book, website hits, and also from accreditations, awards and endorsements from key national arts organisations in recognition of initiatives enhancing public appreciation of textile heritages.
This work, summarised in published form, has reshaped the history, musicology and sociology of the bagpipe as a high profile, popular and international musical instrument, enlarging understanding of a misunderstood and stereotyped phenomenon of the nation's culture. Outcomes of the work are changing the intellectual environment for research, teaching and the performer communities. Based on a collection held in the public domain and forensic evidence in database and CD form, `cultural capital' has been created for the nation and the knowledge is safeguarded for future generations and effectively propagated for research. Impact is also evident in international recognition of the work.
Cuairt Mhic'IlleMhìcheil is a BBC radio series tracing the life and works of the major folklore collector Alexander Carmichael, researched, scripted, and presented by Dr Stiùbhart, and recorded on location throughout the Gàidhealtachd. Restoring valuable, newly discovered cultural capital to marginalised communities, making crucial connections between the past and living Gaelic tradition, Cuairt proved a striking success with listeners and the BBC itself. The series enabled Dr Stiùbhart to develop a mutually beneficial relationship with Highland communities, enabling his research to support local cultural activities and to enhance public awareness of, and engagement with, a rich, complex, and endangered heritage.
The historically accurate restoration of six Stirling Castle Palace apartments and replication of the Stirling Heads by Sally Rush of the University of Glasgow has transformed academic and curatorial understanding of how the Palace looked and functioned and enhanced popular understanding of life at the royal court. A £12 million restoration has brought to life one of Britain's most architecturally complete Renaissance buildings — Stirling Castle Palace — securing its position as a prime educational and tourist attraction — voted the UK's top heritage attraction in a 2012 Which? survey and in Europe's top 40 `amazing experiences' in the July 2013 Lonely Planet guide. Visitor numbers increased by 17% and annual revenue by £1M in the year after the reopening of the Palace.
One of Scotland's cultural treasures, the Reformation-era Wode Partbooks (also known as the Wode Psalter), their music and their Reformation world have been brought together from locations in museums across Scotland and Europe for the first time and introduced and made better known to audiences within Scotland, the UK and internationally. Through public engagement this project has enriched awareness of the Scottish and British heritage and the value of the Wode Partbooks as a cultural object and record of the cultural impact of the Reformation. The project has also provided an impact on cultural life and education as particular interest groups, such as choirs, church groups, embroiderers and history enthusiasts have been actively engaged through choral and stitching workshops, public psalm-singing events and collaboration over publishing.
James Hogg (1770-1835) is an important but hitherto little known nineteenth-century Scottish author and songwriter. In recent years, Stirling research has demonstrably expanded the audience for Hogg's songs and poetry in Scotland, the wider UK, and USA. Contemporary writers and artists have become more engaged with Hogg's work, and among the public this research has generated greater appreciation of the Scottish literary and music tradition in particular, while promoting Scottish cultural heritage in general, at home, and around the world.
`Threads of Feeling', a major exhibition of the textile tokens left with abandoned infants at the London Foundling Hospital in the mid-eighteenth century, was curated and based on original research by Professor John Styles. Displayed at the London Foundling Museum in 2010-11, it received 19,132 visitors in six months. A permanent online presence from 2011 extended its reach, and when it travelled to the USA in 2013, a further 46,619 people saw it over two months. Its public popularity, enthusiastic critical reception and role in inspiring textile practitioners in particular have all ensured significant public awareness of this previously little known aspect of social history.