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The Geometric Modelling and Pattern Recognition (GMPR) Group at Sheffield Hallam University (SHU) has developed and patented internationally-known line projection technologies for fast 3D scan, reconstruction and recognition. Three types of impact can be identified: (i) through our patents, we have licensed to companies in Europe and the USA; (ii) these technologies are being transferred to Small and Medium-sized Enterprises (SMEs) across Europe, through the European funded MARWIN and ADMOS projects; and (iii) social and cultural impacts are evidenced by the 3D scanning of representative items from the Museums Sheffield Metalwork Collection which have been made publicly available on the web, and through the `Man of Steel' community project where a landmark sculpture will form a gateway to South Yorkshire and the Sheffield City Region.
Research at the University of Cambridge Department of Engineering (DoEng) since 1997 created methods for reconstructing a three-dimensional (3D) model of an object from a single two-dimensional photograph. Metail, a company founded in 2008, sponsored further research at the DoEng and commercialised the results in an online fashion retailing application. Metail enables customers to select an item of clothing and see how they would look wearing it from a variety of angles, having entered just one photograph of themselves and a few basic body measurements. Metail attracted over GBP3.5M investment. Its application is used by Shop Direct, Tesco, Warehouse, Zalando and Dafiti. Sales data shows that the Metail application increases the propensity of customers to buy and reduces the proportion of goods returned.
The introduction of computer vision algorithms that allow creation of stereo 3D content in film and broadcast using conventional 2D monocular video cameras has permitted fundamental advances in the 3D reconstruction of complex real-world dynamic scenes from video, enabling the rendering of stereo views from a single camera view. Technology introduced by Surrey has been used for 3D scene analysis by the UK company, The Foundry, in their film post-production for major Hollywood 3D film productions (Avatar, Harry Potter, Planet of the Apes, Tron, The Hobbit). Since 2007, The Foundry has transformed to become the leading provider of 3D stereo production software tools to the global visual effects industry, growing from 20 to over 200 employees.
The Boujou special effects software was developed from research carried out at the Department of Engineering Science. It enables sophisticated computer generated imagery (CGI) to be quickly and easily added to `real' film footage, facilitating the visual effects that feature so importantly in films such as Harry Potter and X-Men. The software has become an essential tool used by film-makers, TV advert producers, and video game manufacturers, and for instance played a pivotal role in helping `The Curious Case of Benjamin Button' win the 2009 Oscar for Best Visual Effects. Between 2008 and 2013, sales of Boujou totalled £1.37 million and this software boosted productivity and profitability right across the global digital entertainment industry.
Research at the University of Cambridge Department of Engineering on computer vision tracking led to the creation of Extra Reality Limited in 2010, which was subsequently acquired by a new company called Zappar Limited in May 2011. Zappar employs 17 staff and had revenue of GBP612k in the financial year 2012/13, an increase of 35% on the previous year.
Over 50 different brands have used Zappar's augmented reality application across more than 300 offerings in over 17 countries to deliver entertainment-based marketing interactions from 2011 to 2013. [text removed for publication] Examples of partners include Disney, Warner Brothers and Marvel. Zappar has changed attitudes in the media sector by showing that "augmented reality is finally ready for prime time" (President, Creative Strategies Inc, Time Online, 2012).
This impact is on society, culture and creativity. Series and Schleimer from Warwick's Geometry and Topology group have produced attractive visualisations and physical realisations of mathematical objects arising in their research. These have elicited a wide response from members of the public, with designs being creatively used for commercial, aesthetic and educational purposes.
Series popularised a novel form of fractal art, based on the geometry of iterated Möbius maps, in her book Indra's Pearls. This has inspired many artists working in a variety of media ranging from posters to quilts. Schleimer designs elegant yet mathematically accurate realisations of three and four dimensional figures, such as knots and related surfaces, suitable for 3D printing. These are being commercially manufactured, sold and displayed publically.
University of Huddersfield research into surface metrology, carried out as part of the EU-funded SURFSTAND project, has led to worldwide changes in manufacturing. Nine ISO standards related to measuring the surface roughness of parts have been developed as a result, influencing practices in sectors ranging from aerospace and automotive engineering to microelectronics and bio-implant production. Consequently, all quantitative 3D surface measurement carried out in the world now draws on the research. Instrument manufacturers and the National Physical Laboratory have also implemented the standards, while software developed as part of the research has been incorporated by a leading industrial partner, significantly enhancing the company's offering and market position.