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The staging of the 2012 Olympic and Paralympic Games in London brought the practices and history of sport to the forefront of the public imagination. Dr O'Mahony's research into the visual culture of sport and the Olympic movement has underpinned a number of public events, collaborations with sport museums and schools, and the launch of interactive, public facing projects, such as the `My Games' image blog. These activities have enabled diverse audiences to explore and engage with the visual history of sport, to deepen their awareness of the impact of visually mediated representations of sport, and also to contribute to the expanding visual legacy of the London 2012 Games.
In 2005 London secured the right to host the 2012 Olympic Games following a promise the Games would "inspire a new generation to choose sport". This promise was made without any knowledge of the evidence about whether or how this could be achieved.
Research since 2006 in the Centre for Sport, Physical Education & Activity Research (SPEAR) has provided evidence for the processes that might be harnessed to use the London 2012 Games to encourage physical activity and sport participation, and identified the groups among whom such processes can be effective. Chronologically, the impact of this evidence has been to: (a) introduce new evidence-based concepts to policy-makers and the public (2007-2009); (b) inform national government policies and programmes (2009-2011); (c) inform regional and local plans, programmes and activities (2010-2012); (d) hold government policy to account and inform international debate (2010-2013). In addition, for end users (b) and (c) have impacted upon sport and physical activity behaviours, whilst (a) and (d) have stimulated debate, in the UK and internationally, about the possibility of using major events to generate physical activity and sport participation outcomes.
Brackenridge's research on sexual abuse and prevention has informed a range of practice communities including: law, psychiatry, sport psychology, medicine, the arts, sports development and social work. It has effected change in policy, practice and regulation at local, national and international levels, including: advocacy (e.g. for the FA); professional development (e.g. for the IOC, FINA and FIFA); committee and expert advice (e.g. for the National Organisation for the Treatment of Abusers Research Committee, the Dame Janet Smith enquiry into abuse by Jimmy Savile at the BBC, and the NSPCC's Child Protection in Sport Unit). At the international level, this work has prompted reform in the management of welfare services in the Olympic movement and in UNICEF's network of sport for development programmes. This impact was recognised through the award of an OBE in 2012.
As a consequence of research carried out at the University of Stirling, as set out in this case study, enhancement of the capacity of National Sport Associations has been achieved:
Research findings, from work on `Olympic law' by Osborn and James, have influenced legislative changes relating to the event zones and advertising and trading regulations for the London 2012 Olympics. The changes to the Regulations related specifically to the evidence submitted to the Consultation commissioned by the Department for Culture, Media and Sport (DCMS), see https://www.gov.uk/government/consultations/consultation-on-the-regulations-on-advertising-activity-and-trading-around-london-2012.
The evidence provided to the DCMS was drawn from research findings, and these are set out below.
Over the past 20 years, racism in sport, particularly football, has been recognised as a significant problem, on the pitch, in the stands and within clubs. The issue is being proactively addressed at multiple levels, from national initiatives by sports governing bodies to policies implemented by individual clubs and fans, all designed to challenge discrimination, encourage inclusive practices, and work for positive change.
The University of Leicester pioneered research into sports spectator statistics and analysis and later specialised in assessing the effectiveness of anti-racism and social inclusion strategies. Its research has been used by sports organisations to identify the scale of the problem and to guide and inform work to combat it.
This case study demonstrates the impact generated through research into twentieth-century political and social history on public discourse and policy-making in the UK. The case study focuses on the work of Professor Kevin Jefferys, whose high profile research into twentieth-century political leaders, UK politics and its linkage with public policy, has informed Government and stakeholders of the 2012 Olympics in decision-making processes relating to its post-2012 legacy, through his invitation by History and Policy at King's College, University of London to present his research to the Department of Culture, Media and Sport, Sport England, and 10 Downing Street.
Research related to the economic and social impact of major events and festivals conducted by the Sport Industry Research Centre (SIRC) has provided a catalyst for the logical evaluation of hosting events. SIRC staff have provided national level research leadership culminating in the launch of an event evaluation framework (www.eventIMPACTS.com) in 2010, which is widely viewed as representing the `gold standard' by which the impacts of events and festivals are evaluated. The website has helped public and private organisations to assess and forecast the value of events, thus justifying public investment in events as well as benefiting their planning of events.
In the last decade, sport has earned unprecedented recognition in international policy circles as a tool to support international development. Nonetheless, many have challenged this `new social movement' (Kidd, 2008), concerned by its uncritical application of Global North models of sport to Global South contexts. Addressing these concerns, Brunel researchers and collaborators have drawn on the field of international development studies to investigate how principles of local ownership and partnership can be applied to sport. Since 2010, empirical studies and critical conceptual analyses have contributed to this. Specifically through building organisational capacity at local level, supporting partnership between funders and recipient organisations, and developing national as well as international policy guidance to ensure community level experiences and perspectives are represented in sport for development policy and strategies.
Research by Dr Sakis Pappous on the legacy of the Athens 2004 Olympic Games in Greece has challenged conventional wisdom that sporting mega-events automatically lead to health benefits for the host population via a supposed increase in grassroots participation in sports and physical activity. These findings were reviewed by the British Medical Journal (BMJ) and mainstream British media (e.g., BBC and The Guardian) to stimulate and inform public debate on the health legacy of London 2012. Pappous's research has also informed the Department for Culture, Media and Sport, the House of Commons and the House of Lords about the difficulty in achieving sustained sports participation after the Olympic Games.
Internationally, Pappous's research has informed debate in the US media (USA Today) and among sport managers and policy makers in Africa, South America and Europe. International policy makers informed and influenced by Pappous's findings include the Nigerian Minister of Sports and the Vice Director of the Colombian Department for Sport, Physical Activity and Leisure (COLDEPORTES). As a direct consequence of Pappous's findings, they now acknowledge that a broader strategy promoting an active lifestyle must be implemented if any sporting excitement caused by a mega-event is to sustain sports participation.