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Beyond The Green Cross Code: Cognitive and Social influences On Child And Adolescent Road Safety

Summary of the impact

Road traffic collisions are a major cause of mortality and morbidity in children and young people globally (World Health Organisation report on child injury prevention, 2008). Research into child and adolescent road crossing behaviour, led by Dr Karen Pfeffer of the Evolution and Development Research Group at the University of Lincoln, has influenced road safety intervention practice via its inclusion in a series of safety initiatives, programmes and guides for parents, health-care providers, educators and road safety officers, produced by independent organisations internationally since 2008. Dr Pfeffer's research has also had international impact and influence via her appointment as a mentor for the World Health Organization (WHO) Mentors for Violence and Injury Prevention programme.

Submitting Institution

University of Lincoln

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Political

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Influence on National and International Road Safety Policy

Summary of the impact

Research conducted by the Accident Research Unit (ARU) at the University of Nottingham since 1988 has influenced decision-making processes for government road safety executives across the globe. A series of studies commissioned by the Department for Transport (DfT), in addition to independent research, fed into research policy-making documentation, helping to frame national and international government policy on road safety in the UK, Europe, America, and Australasia. The work has informed publicity materials for professionals and the public with a particular focus on collisions involving young drivers, motorcycle safety, work-related traffic collisions and distractibility due to roadside advertising.

Submitting Institution

University of Nottingham

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Political

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Case Study 2: Research showing the capability of in-vehicle intelligent speed adaptation (ISA) to reduce injuries and save lives influences the Euro NCAP safety rating of new cars

Summary of the impact

Research undertaken by the Institute for Transport Studies (ITS) at the University of Leeds from 1995 to 2012 has demonstrated that in-vehicle intelligent speed adaption (ISA) - technology to discourage or restrict speeding - reduces drivers' propensity to speed and consequently can dramatically reduce injury and fatality risk. ITS Leeds research has also shown the environmental benefits of these systems and their high acceptance by users and the public. This evidence has led policy-makers at national, European and international levels to advocate ISA adoption. A key impact has been Euro NCAP's decision in 2013 - directly informed by the ITS Leeds research - to explicitly recognise ISA within the safety ratings of new cars. To this end, the ITS Leeds research has informed a significant change to European-wide `quasi-regulation' and, through encouragement to car manufacturers, imposed lasting influence on the safety features of new cars.

Submitting Institution

University of Leeds

Unit of Assessment

Civil and Construction Engineering

Summary Impact Type

Political

Research Subject Area(s)

Engineering: Civil Engineering
Medical and Health Sciences: Public Health and Health Services
Economics: Applied Economics

Adoption of behavioural roadside training programme improves children’s road crossing skills.

Summary of the impact

In a series of training studies on children between the ages of 5 and 12 years, a research team at the Department of Psychology successfully demonstrated that substantial improvements in roadside decision-making and behaviour can be achieved in children as young as 5 years. Based on their findings, the team developed and evaluated a training intervention (Kerbcraft) aimed at improving children's pedestrian skills through practical roadside activities which was formally adopted by the UK government. Since 2008, the majority of 5-7 year old children in the UK have received formal pedestrian skills training using Kerbcraft either in its full or adapted form. Kerbcraft now plays a key role in the UK Government's road safety strategy and has been cited as an example of best practice by the World Health Organisation and safety agencies across Europe, the US, Australia and in developing countries such as Ethiopia and Bangladesh.

Submitting Institution

University of Strathclyde

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

Increasing Public Engagement and Involvement with Psychological Research Through the Creation of 'Summer Scientist' Events

Summary of the impact

Summer Scientist Week (www.summerscientist.org) is an innovative public engagement event held at the University of Nottingham that increases public understanding of the psychology of child development. Families with children aged from 4 to 11 years experience the research process first-hand by participating in ongoing studies. Research findings and their impact are disseminated through posters at the event and follow-up newsletters. Summer Scientist Week (SSW) has increased public understanding of psychology research within the community and has increased interest in psychology and child development topics in the media and has increased attendance at other science and research-based events.

Submitting Institution

University of Nottingham

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Neurosciences, Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Speed Cameras in England and Wales

Summary of the impact

Corbett's research, which was broadly positive about the introduction of speed cameras, informed the DETR decision to roll-out of speed cameras nationally. Four statements developed in the research became part of the benchmark criteria used to assess public opinion on speed cameras and have featured in local audits of attitudes to speed cameras since 2008. Subsequent research has concluded that lives have been saved by speed camera installation thus Corbett's research has contributed positively to national road safety culture. Some estimates suggest that speed cameras save 1,000 people from death or injury per annum, 6,000 people since 2008.

Submitting Institution

Brunel University

Unit of Assessment

Law

Summary Impact Type

Legal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Improving the diagnosis and management of common childhood binocular vision problems.

Summary of the impact

Coordination between the eyes is vital for children's visual and motor development, yet it often fails to develop properly. Horwood and Riddell's research has had important implications for the clinical management of binocular coordination, particularly for infant squint and childhood long-sightedness. They have demonstrated that most newborn infants (approximately 75%) have intermittent misalignment (i.e. sometimes point their eyes in different directions), but after 4 months of age only 3.25% continue to squint and it is only these children that require intervention. As a result, concerned parents have been advised appropriately and unnecessary appointments with GPs and specialists have been reduced. Horwood and Riddell's findings have also led to a substantial change in the management of long-sightedness, from which about 5% of children in the UK suffer (i.e. approximately 300,000 children between 5 and 14 years of age). Traditionally, children with long-sightedness have been provided with glasses that under-correct their vision. Our findings, however, have (i) demonstrated that some long-sighted children choose not to focus on near objects, and (ii) informed clinicians that full correction of focussing is often required to ensure clear vision, for instance, when reading. In both areas, Horwood and Riddell's research has led to changes in clinical guidelines, training, and practice and the advice given to concerned parents.

Submitting Institution

University of Reading

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Political

Research Subject Area(s)

Medical and Health Sciences: Neurosciences, Ophthalmology and Optometry

Road Safety Policy and Standards

Summary of the impact

The impact of the research during the assessment period has been in its contributions to the development of public road safety policy in the UK and in Scotland, particularly affecting young people; the development of ISO standards for safety evaluation; the dissemination of its results to industry and other stakeholders; and public education about the dangers of driver distraction.

Submitting Institution

Heriot-Watt University

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Political

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Studies In Human Society: Policy and Administration
Psychology and Cognitive Sciences: Psychology

A research-led approach to the design, implementation and evaluation of risk communications to promote safe behaviour

Summary of the impact

The Human Factors Group (HFG) has established an evidence base to inform the design, implementation and evaluation of risk communications in promoting safe behaviour. They have delineated a range of design, linguistic and personal variables that influence the effectiveness of risk communications, as well as identifying important demographic and psychological variables that affect personal safety, particularly in relation to driving. This evidence has been used to inform the development of road safety interventions and tools/guidelines for communication in civil emergencies. There has been impact at national and local government level, driving changes in policy and practice. Evidence has been integrated into the road safety policy and interventions of local government, and into government guidance on communicating during civil emergencies. Emergency preparedness documents for public use have been developed and validated. Our success at embedding research evidence into practice has received national and international recognition (e.g. Prince Michael International Road Safety Award, 2012; HM Government Emergency Preparedness Guidance - case study illustrating good practice; and a request for dissemination to World Health Organisation).

Submitting Institution

Plymouth University

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Intelligent Traffic and Vehicle Systems

Summary of the impact

This research by the University's Transportation Research Group (TRG) has contributed to the development of sustainable road transport networks both in the UK and other leading cities worldwide. In summary:

  1. TRG has developed/evaluated the algorithms for advanced bus priority at traffic signals for Transport for London (TfL) — an application benefitting bus passengers and operators across London, valued by TfL at ~£29 million/year.
  2. TRG provided the UK's National Traffic Control Centre (NTCC) with improved methods to forecast traffic flows and journeys on the UK's motorway network — producing benefits estimated at £50 million/year.
  3. TRG's experimental research for Jaguar has led to better dashboard displays for drivers. Jaguar has valued this impact at ~£1 million to their business.

Submitting Institution

University of Southampton

Unit of Assessment

General Engineering

Summary Impact Type

Economic

Research Subject Area(s)

Engineering: Civil Engineering
Commerce, Management, Tourism and Services: Transportation and Freight Services

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