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Political Communication in the New Media Ecology

Summary of the impact

Ben O'Loughlin led and participated in a series of grant-funded collaborative projects that explored the nexus between media and security, provided a foundation for innovations in political communication theory and practice, and impacted upon government, business and media organisations. The iteration of projects and outputs integrated qualitative and quantitative, behavioural and interpretive methodologies, which in turn revealed emergent relationships between policy, media and publics in global, multilingual media ecologies. O'Loughlin's collaborations with Linguamatics Ltd, the BBC World Service and the House of Lords have led the application of these new methodologies and created policy debate on the ethics of their use.

Submitting Institution

Royal Holloway, University of London

Unit of Assessment

Politics and International Studies

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration, Sociology
Studies In Creative Arts and Writing: Journalism and Professional Writing

1. Improving the quality of news coverage across the BBC in a devolved UK

Summary of the impact

Political power in the UK has been significantly devolved since 1999, transforming the policy landscape. Our research in 2007 found that broadcast news failed to reflect this new landscape, and that citizens were routinely being misinformed about major areas of policy such as health and education — a lack of information and understanding that is a potential barrier to democratic engagement. Our research was used to inform the King Report, as well as being published by the BBC Trust as part of that report, and our recommendations were adopted by the BBC which took action based on our findings to improve news coverage across all its outlets. Our follow-up study, conducted a year after this intervention, found that BBC news coverage had changed to become more accurate, and better reflected post-devolution politics in the UK.

Submitting Institution

Cardiff University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Cultural Studies

The Development of Novel Strategies and Values for the Preservation, Conservation, and Presentation of Cultural Heritage

Summary of the impact

Staff in the Centre for Intermedia at the University of Exeter research methods of documenting, archiving, and replaying multi-media art, heritage, and performance. Their work demonstrates how ideas and practices of performance, particularly sharing and replay of audience experience, can broaden and enhance public encounters with museums. Developed in collaboration with international artists, technologists, and major cultural organisations, the main impacts of this research have been to:

  • help professionals and organizations adapt to changing cultural values
  • preserve, conserve and present cultural heritage
  • generate new ways of thinking that influence creative practice

Submitting Institution

University of Exeter

Unit of Assessment

English Language and Literature

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Studies In Creative Arts and Writing: Film, Television and Digital Media
History and Archaeology: Curatorial and Related Studies

Improving the impartiality of the BBC's coverage of the Middle East and North Africa

Summary of the impact

The Loughborough Communication Research Centre at Loughborough University has been instrumental in improving the impartiality of BBC news and current affairs coverage of events in the Middle East and North Africa (MENA). The Centre was commissioned by the BBC Board of Governors (and its successor body, the BBC Trust) to assess its coverage of the Israeli-Palestinian conflict (in 2006) and of the Arab Spring (in 2011). The analyses of BBC output led to demonstrable, on-going and significant changes in the BBC's way of providing impartial coverage of these conflicts. The reports have also precipitated considerable media debate in the UK and internationally indicating the significance and reach of our research.

Submitting Institution

Loughborough University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Political Science
Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Cultural Studies

Archives of Popular Culture and Media Histories

Summary of the impact

We have worked as media and cultural historians, archive experts and media producers, and collaborated with a variety of public institutions and communities of interest, to draw attention to neglected histories, to respond to the opportunities afforded by new digital technologies, to disseminate archived material, and to interpret it for wide audiences. Through our work we have contributed to an improvement in the understanding and practice of media history, in particular the exploration and archiving of, and engagement with, the popular cultural artefacts which index its lived experience. Most noteworthy has been our contributions to the development of online and offline communities of interest by integrating processes of knowledge exchange into our research, in order to promote co-curation, and discussion about cultural value, memory and collecting. Our impact is measured in the development of popular practices of preservation, in the circulation of media products we have created from archive material, and in our engagements in public projects and with cultural institutions, audiences and policy makers. This work has regional, national and international reach.

Submitting Institution

Birmingham City University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Policy and Administration
Language, Communication and Culture: Cultural Studies

Media and Communications Policy in Britain

Summary of the impact

This case study focuses on impact by the Media Policy and Industries Group within the Communications and Media Research Institute (CAMRI), specifically the complementary expertise of Jean Seaton and Steven Barnett. It shows how research on policy and historical issues related to public service broadcasting and journalism in the UK has informed and influenced policy debate and practice in respect of Parliament, the Leveson Inquiry, Ofcom and the BBC. Specifically research-based expert advice has improved the quality of evidence on three House of Lords Select Committee Inquiries (Investigative Journalism; British Film and Television Industries; Ownership of News); evidence and policy-making at the BBC; public and stakeholder understanding of key issues addressed by the Leveson Inquiry; and policy-thinking at Ofcom on local media ownership rules.

Submitting Institution

University of Westminster

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Cultural Studies

(2) Helping BBC Archives Develop a Democratic Public Space through Collaboration and Public Engagement

Summary of the impact

Research by Popple has focused on the potential for public collaboration and democratic engagement with digital archives. The main impacts have been to:

  • inform and shape the BBC Archive's strategy and their approach to public engagement, in its role as a public service organisation.
  • inform and shape the 2009 BBC coverage of the 25th anniversary of the Miners' Strike (1984/5), which consequently took account of a range of perspectives, enhancing wider understanding of this time in social history.
  • develop civic society and public engagement, through enhancing the confidence and ability of the research participants' to reflect on their experiences of the Miners' Strike, express them creatively and engage with historical materials.

The research also served to demonstrate to cultural heritage organisations like the BBC the strength of public commitment to, and the benefits of moving towards, more collaborative partnerships with audiences in order to establish open and democratic digital spaces.

Submitting Institution

University of Leeds

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Language, Communication and Culture: Cultural Studies
History and Archaeology: Curatorial and Related Studies

Media Representations of General Elections and Drug Policy in the UK

Summary of the impact

The impact that the Communication Research Centre at Loughborough University (LCRC) is claiming is raised awareness and understanding of the media's representation of two socially significant topics: general elections in the UK, and government policy on drug usage. The former analyses have led to repeated commissions, and the latter proved central to the UK Drug Policy Commission's report to government, and its recommendations to combat negative stereotyping of users.

Submitting Institution

Loughborough University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Political

Research Subject Area(s)

Studies In Human Society: Political Science
Studies In Creative Arts and Writing: Journalism and Professional Writing

Tween Audiences and Welsh-language Television Production: Impacts on Economic Prosperity and Cultural Life

Summary of the impact

The impact generated by the project outlined in this case study — a Knowledge Transfer Partnership (KTP) project between Aberystwyth University and Boomerang+ (now Boom Pictures) — relates specifically to issues of economic prosperity and cultural life in Wales, in the context of the media industries (especially television production) and the artefacts/texts they create for specific target audiences.

The project, which focused on 7- to 13-year-old (`tween') Welsh children's media preferences and practices, helped to inform and shape the company's outputs by adding `authority' to decision-making processes and enabling `smarter' ways to tender for future contracts with their main client, S4C, the nation's Welsh-language broadcaster. This proved crucial for the company in economic terms, in a climate of significant budget-cuts and intensifying competition across the sector. S4C also took an active interest in the research findings.

Submitting Institution

Aberystwyth University

Unit of Assessment

Music, Drama, Dance and Performing Arts

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

5: Impacts on Public Order Policing

Summary of the impact

The death of Ian Tomlinson during the 2009 G20 summit protests in London led to a crisis in British Public Order Policing. Gorringe and Rosie drew on their ethnographic work on policing before, during and after a number of protest events in the UK to contribute to ongoing public debates and devise ways to minimise the risk of violence in police-protestor interactions. They have been interviewed by, or their research has been reported in, newspapers, radio or TV in Australia, Brazil, Germany, Greece, India, Romania and the UK. They have achieved impact on police thinking and practices by:

  • disseminating knowledge via contributions to police training, workshops for police officers, the practitioner magazine, Police Professional, and the practitioner-oriented journal, Policing;
  • advising on policing operations in Edinburgh, Glasgow and Sheffield.

Submitting Institution

University of Edinburgh

Unit of Assessment

Sociology

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Criminology, Policy and Administration, Sociology

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