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“We Are the Media”: Enabling Media Citizenship

Summary of the impact

Research from the Creative Futures Institute (CFi) has generated original understandings of how social media has triggered change within the practice of journalism. The evidence shows how findings from 3 inter-related projects were a catalyst for skills development and generated new contributions to civil society and the creative community. Impact is demonstrated across 15 organisations where new community media collectives were developed around the Vancouver 2010 Olympics (W2 Centre & True North Media House) and London 2012 Olympics (#media2012 & #CitizenRelay). UWS research led these organisations to invest £115,000 additional funds and implement these findings in their current work.

Submitting Institution

University of the West of Scotland

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Sociology
Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Communication and Media Studies

Media Regulation and Communications Policy Reform

Summary of the impact

University of East London (UEL) research on media policies has contributed to policy submissions made to the UK government, Leveson Inquiry, politicians and regulators, and to supranational organisations such as the European Commission. The research has particularly informed the development of policies adopted by civil society organisations and has influenced regulatory outcomes, policies and policy debates, especially where these relate to product placement, cross- media promotion, and media ownership and pluralism. Proposals on media plurality have informed UK policy debate, particularly via their reference in oral evidence provided by Dr. Jonathan Hardy to the 2013 House of Lords Select Committee on Communications. These policies on media ownership have also influenced Labour Party policy debate and formulation, and have been adopted by the TUC and other organisations.

Submitting Institution

University of East London

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration
Language, Communication and Culture: Communication and Media Studies, Cultural Studies

Case Study 1 Developing the Role and Visibility of the Promotional Screen Industries

Summary of the impact

Dr Paul Grainge (Associate Professor of Film and Television Studies, Nottingham, 2001-present) and Dr Catherine Johnson (Associate Professor of Film and Television Studies, Nottingham, 2010-present) have been pioneering the study of the promotional screen industries, raising the status of a vibrant sub-sector of the global creative industries. Through engagement with key media practitioners, they have:

  • generated new ways of thinking about the role of promotion that have influenced the BBC's use of online content
  • helped the UK's leading broadcast design company Red Bee Media (with a global client base including the BBC, UKTV, Virgin Media, CCTV and Discovery International) to develop strategic business planning in TV and digital promotion
  • increased public understanding of the art and heritage of screen promotion through public events that have raised the visibility of the creative and professional discipline of promotional design
  • informed educational content planning at the British Film Institute.

Submitting Institution

University of Nottingham

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Making Impacts on the Development and Implementation of Social Policy for child protection, drugs policy and mental health

Summary of the impact

The three impacts outlined here derive from research by Professors Ivor Gaber and Jon Silverman into the relationship between the media and the formation and development of policy in the fields of child protection, drugs policy and mental health. Gaber and Silverman were members of the Munro Review of Child Protection (2010/11), and their input led to recommendations about the management of media relations during child protection crises. Silverman's research into the media and drugs policy contributed to the final report of the influential UK Drug Policy Commission (October 2012). Gaber was a member of the Independent Inquiry into the Care and Treatment of Michael Stone (2006) and worked with the Mental Health Alliance, both of which played significant roles in the policy debates that led to the reform of the Mental Health Act.

Submitting Institution

University of Bedfordshire

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration
Studies In Creative Arts and Writing: Journalism and Professional Writing

Changing global policy to ensure the protection of journalism by means of political and legal safeguards and education

Summary of the impact

The Centre for Freedom of the Media (CFOM) at the University of Sheffield is among a core group of expert organisations helping to shape the work programmes of UN agencies, the Council of Europe and other IGOs, to put in place effective measures to safeguard free and independent media as well as journalists' physical safety against violence and judicial harassment and interference. CFOM research has played a prominent part in consultations leading to the adoption in 2012 of the UN Action Plan on the Safety of Journalists and the Issue of Impunity, the purpose of which is to ensure better protections for the investigative work of journalists worldwide. As a close partner of UNESCO in the implementation of the UN Action Plan (2013-14), CFOM participates actively in monitoring, evaluation and follow-ups, assists the UN and other authorities to uphold international law, and is pioneering work to promote curriculum development relating to these issues.

Submitting Institution

University of Sheffield

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Political

Research Subject Area(s)

Studies In Human Society: Political Science
Law and Legal Studies: Law
Studies In Creative Arts and Writing: Journalism and Professional Writing

Arab Media Law and Policy

Summary of the impact

Our research on the way Arab media laws and policies translate into multiple layers of censorship and self-censorship in Arab journalism and media production has informed and influenced international policy debate about Arab media development. It has provided evidence and argument for awareness-raising reports issued by UN agencies and a Euro-Mediterranean intergovernmental body, for the international outreach activities of two non-governmental organisations (NGOs) and for planning and evaluation at the government-funded Danish body, International Media Support.

Submitting Institution

University of Westminster

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Political Science
Law and Legal Studies: Law
Language, Communication and Culture: Cultural Studies

Building Media Development and Journalism Education in Africa

Summary of the impact

The impact outlined here derives from research done by Professors Ivor Gaber and Jon Silverman in the related fields of political reporting, justice and democratic accountability through freedom of expression. This work, conducted under the aegis of the Centre for International Media Analysis, Research and Consultancy (CIMARC) at the University of Bedfordshire (UoB), has influenced both the policy environment and professional practice. For example, (in Gaber's case) improving the news coverage of elections in Nigeria, Malawi and Uganda; and (in Silverman's) working towards post-conflict reconciliation in Liberia and Sierra Leone, through an analysis of the media's reporting of war crimes trials.

Submitting Institution

University of Bedfordshire

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Political Science
Law and Legal Studies: Law
Studies In Creative Arts and Writing: Journalism and Professional Writing

Experience Design Frameworks for Digital Economy

Summary of the impact

Research at UWE Bristol in new media and games has engaged business and policy communities. The resulting knowledge exchange has underpinned the AHRC Creative Economy Hub REACT (Research and Enterprise for Arts and Creative Technologies) which has stimulated £200k value of new business for SMEs in its first year of operation. The research has enabled start-ups, micro businesses and SMEs in the digital economy to use our critical and creative methods to improve their products and services. It has also made a significant contribution to the development of policy on games for young people.

Submitting Institution

University of the West of England, Bristol

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Communication and Media Studies

Empowering Female Asylum Seekers and Refugees

Summary of the impact

Dr Olga Bailey's research examines the importance of the media in understanding processes of migration and the formation of diasporic identities and cultural practices. Her research had a direct impact on the development of a community interest company, the African Women's Empowerment Forum (AWEF), and therefore supported the empowerment of female asylum seekers, refugees and migrants. Bailey's research findings were used as the basis for strategies to create networks, to give refugee and migrant women a voice, and to communicate their ideas and interests in the public sphere.

Submitting Institution

Nottingham Trent University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Political Science, Sociology
Language, Communication and Culture: Cultural Studies

Political Communication in the New Media Ecology

Summary of the impact

Ben O'Loughlin led and participated in a series of grant-funded collaborative projects that explored the nexus between media and security, provided a foundation for innovations in political communication theory and practice, and impacted upon government, business and media organisations. The iteration of projects and outputs integrated qualitative and quantitative, behavioural and interpretive methodologies, which in turn revealed emergent relationships between policy, media and publics in global, multilingual media ecologies. O'Loughlin's collaborations with Linguamatics Ltd, the BBC World Service and the House of Lords have led the application of these new methodologies and created policy debate on the ethics of their use.

Submitting Institution

Royal Holloway, University of London

Unit of Assessment

Politics and International Studies

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration, Sociology
Studies In Creative Arts and Writing: Journalism and Professional Writing

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