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Collaborative research conducted at Royal Holloway into young peoples' consumption of alcohol has influenced a richer and more nuanced understanding of the role of alcohol as a cultural force in young people's lives. It has contributed to the quality of the public and policy debate that surrounds alcohol policy issues, and in particular has helped to undermine the widespread stereotype of the `mindless' and criminal young drinker that was the underlying premise of Government anti-drinking campaigns. The research continues to be cited by many alcohol research and policy bodies in the UK, Europe and Australia.
The University of Huddersfield's School of Education and Professional Development has produced an extensive body of research addressing the experiences and needs of educationally marginalised young people. This work has developed understanding of the experiences of young people not in education, employment or training (NEET), learners in alternative education and those on low-level vocational programmes. Responding to stakeholder demands for a more nuanced insight into these problems and their possible solutions, research has been disseminated to practitioners, policymakers, voluntary organisations, local authorities and the wider public through conference presentations, keynote addresses and the media, benefiting user communities at local, regional and national levels.
Almost one in four deaths of young people in England and Wales are attributable to alcohol (Hastings and Sheron, 2011). Critical marketing research by the Institute for Social Marketing at The Open University (ISM-Open) has informed policy by: establishing the link between the marketing practices of drinks manufacturers and young people's attitudes to and consumption of alcohol; providing the material for the seminal report Under the Influence commissioned and published by the BMA Board of Science; guiding the Health Select Committee and underpinning a Private Members Bill on the regulation of alcohol marketing to children.
This research in ISM-Open is a collaboration between the Open University Business School (OUBS) and Stirling University.
In 2007, consumption of alcohol by children and young people was made a priority in the Labour Government's National Alcohol Strategy, which acknowledged that whilst decreasing numbers of young people were drinking alcohol, those who were, consumed more alcohol more often. Given the association of high-risk behaviours with high-levels of alcohol consumption, this commitment was taken forward with the publication of the Youth Alcohol Action Plan in 2008.
This case study demonstrates the central role that the group's research has played in guiding and shaping coherent, evidence-based alcohol policy for children and young people, including the development of the first national guidance on alcohol consumption by children and young people in England.
National and international research findings were utilised to raise professional, political and faith-based awareness of the impact of abuse and exploitation on the educational, social and emotional development of children and young people considered to be `at risk'. The impact of the case study lies in its ability to portray, through the use of participatory research methodologies, the experiences of young people who have been the victims of abuse, neglect and human trafficking. Evidence collated indicates that the work has significantly increased national and local awareness and understanding, and led to specific organisational changes in policy and practice.
Excessive alcohol consumption in the UK is recognised to cause widespread health, social and economic problems. Researchers at Lancaster sought to investigate related aspects of the problem: consumer and retailer perspectives. Piacentini's research on student alcohol culture has influenced medical practitioners' understandings of alcohol consumption, informed Portman Group research, was cited in the Guardian and discussed on BBC Radio 4. Hopkinson's research on underage alcohol sales identified the need for a new collaborative, community based action model, subsequently realised through the formation of Community Alcohol Partnerships. A successful pilot scheme resulted in over £1m being invested by major retailers and a further 54 CAPs being set up across the UK. The research also contributed to the transition from `Challenge 21' to `Challenge 25' and to staff training DVD on alcohol sales for SPAR employees.
Alan Grattan's research has had a number of impacts informing policy and practice around the inter-connected theme of `young people, radicalisation, and alienation'. His conference contributions and publications have led directly to his working with government agencies and NGOs particularly in Northern Ireland. His work has informed and continues to inform the approach of these agencies in working with young people in the community who may be at risk of entering into radicalised and violent activities.
Research by Coleman (University of Leeds, 2007-present) on the disengagement of young people from political democracy has contributed to public debate about citizenship education and the need to build stronger connections between political and popular culture. This record of research directly informed the creation and development of `Youth Amplified', a suite of resources designed to inspire new ways for education providers to support young people in developing confident and effective speaking and listening skills. Evidence of engagement with the `Youth Amplified' resources amongst leading education providers and over 200 schools across the UK can be used to demonstrate impact, as well as reported improvements of young people's ability to express themselves in public situations.
Research at Queen Margaret University (QMU) by Professor Ian Rivers identified issues facing LGBT young people and same-sex raised children in UK education. Rivers was the only academic member of a group formed by the Scottish Government to recommend ways of tackling negative and discriminatory attitudes towards LGBT people in Scotland. The Scottish Government implemented many of the group's recommendations. Rivers' research had an impact on (1) public policy and services in education, (2) schools and teachers as educational practitioners, (3) health and welfare of LGBT young people and same-sex raised children, and (4) society, culture, and creativity, and public policy and services, beyond Scotland.
This case study details an impact relating to health and welfare in which educational practices regarding the dissemination of responsible drinking messages has been influenced, and on public policy and services where this evidence has stimulated policy debate. Specifically, research led to (i) the withdrawal of the Drinkaware Trust's 5-year flagship campaign, Why let the good times go bad? (WLGTGB), and (ii) a recommendation from an independent review to a) involve academics in future campaign development and evaluation, and b) implement changes to the current campaign based on our findings.