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Dr Mark Hampton's research informs tourism policy for the world's 40 small island developing states (SIDS) and poor coastal communities. He generates data that challenge conventional wisdom about the value of large scale tourism for these fragile economies. His findings identify niche tourism as a more sustainable basis for economic growth. The Commonwealth, World Bank and individual governments, as well as numerous other NGOs and industry associations, are amongst those who draw upon Hampton's research findings in order to help vulnerable states formulate effective policies and develop appropriate tourism initiatives.
2012 saw 31.1 million overseas visitors come to the UK and 57.7 million domestic holidays taken by GB residents1. However, precise understanding of tourism's economic and environmental impact, particularly at local and regional levels, has historically been weak. Cardiff Business School's (CBS) Welsh Economy Research Unit (WERU) has significantly contributed to developing methodologies to quantify tourism's socio-economic impact at different scales. Their development of the first Tourism Satellite Account for the UK has informed the way national and international agencies conceptualise and measure tourism impacts. Researchers then developed a Tourism Impact Model to assess the impact of new facilities and infrastructure, and of large sporting and cultural events. This has helped event organisers and sponsors, including the Welsh Government, understand how to optimise value for money whilst minimising undesirable environmental impacts.
Research at the University of Surrey, has assisted disabled people and low-income groups to access tourism, a significant non-material aspect of well-being. This was achieved by influencing policy and policy recommendations in the UK, Belgium and the EU and by influencing behaviour, action and policy of either demand or supply:
The University of Surrey has a longstanding reputation in the world of tourism demand modelling and forecasting research. The continuous advancements and innovations in forecasting methodologies have been widely applied by international organisations, government agencies and tourism-related enterprises and so contributed to "evidence based policy/strategy movement".
This research has provided the scientific foundation for more effective policy making, strategic planning and operation management particularly in terms of planning investments in visitor infrastructure, human resource management, marketing resource allocation and new product development. In addition, the risks of project failures are minimised through improved understanding of tourism demand.
Bournemouth University (BU) researchers have developed economic modelling techniques that more accurately predict the outcome of events, policies or other major economic decisions. This type of modelling allows governments and organisations to effectively plan for the positive and negative impacts arising from decisions. The technique was used to inform estimates of the value of the 2012 Olympic Games and subsequent tourism legacy; to provide the evidence base for VisitScotland naming 2013 the `Year of Natural Scotland'; to inform a Parliamentary debate on music tourism and establish greater representation of music in VisitBritain marketing material; and to inform the Government of Gibraltar of the impact of changes, such as the benefits of cross-border activity.
A body of research undertaken by McCabe in partnership with a Charity, the Family Holiday Association, has informed the development of policy and practice and raised awareness of issues concerning the inclusion of disadvantaged people in leisure travel. The research informed policy debate in an all-party parliamentary report and subsequently, Visit England's domestic tourism strategy. The work led to changes in the charity's practices, leading to new systems, services and underpinned a fundraising campaign. The research ultimately enhanced the Charity's capacity to influence and develop productive partnerships with UK and European policy makers.