Summary of the impact

Multi-disciplinary research in strategic management and marketing at Northumbria University's Newcastle Business School has helped Renown Engineering Group (RE) to reposition itself from a "product manufacturer" to a "knowledge based high margin service provider". The direct impact of the university/RE partnership is a significant £4 million increase in sales; a 30% increase in sales margins and a significant increase in profits. Applying insights from the same body of research the Business School has also assisted NE-based companies TASS and Modrec (through different KTPs) to implement successful business and brand development as well as product and market diversification strategies and helped Sunderland City Council (SCC) develop their branding tools and values.

Summary of the impact

This case study demonstrates how the application of GRBOM has been used to deliver a national e-student system. Key impacts include:

• Providing an e-student CRM system accommodating 80% of the student population in Macedonia;
• Savings of 237,014 student days with associated direct cost savings of 2.2million euros;
• Administrative and academic savings of 1,058 days and savings of 43,660 euros;
• Providing students with greater choice in the selection of their degree subject and modules;
• Providing the first electronic communication infrastructure integrating students, academics and their universities;
• Providing architecture and methodologies for CRM systems and an e-platform for adoption by Macedonia's Government in other sectors.

Summary of the impact

Impact for the CPHR is derived from its collaborative partnership between their world-leading HR researchers and 20 primary sponsor organisations. Through this network the Centre stays abreast of the current issues facing HR directors. This co-production of knowledge generates performance-driven solutions that have benefit to the wider business community. These are distributed through high-impact white papers, journal articles and initiatives with the CIPD (the professional HR institution). Examples of organisational impact include a new strategy at McDonald's `Trust Based HR' and a 20% increase in job satisfaction of employees aged 60+ and the creation of an Executive Vice-President position at Shell.

Summary of the impact

Globally, the impact of loss of goods within organisations is highly significant in economic terms, with estimates suggesting the retail sector alone loses approximately $232 billion a year. This can take the form of internal and external theft, inter-company fraud and a whole range of process-related losses. Traditional approaches have typically focused on responding to the symptoms of these losses through the adoption of a range of short-term technological fixes such as product tags and CCTV.

The research undertaken by Beck has focused on helping organisations to better understand the root causes of these losses, which can be found in a range of operational failures embedded within business practices. His work has provided retail organisations across the globe with new insights, tools and techniques to more effectively measure, monitor and control the problem of loss, which has enabled them to make multi-billion pound savings.

Summary of the impact

Lynda Gratton has examined how the transformational forces of globalization and technology are changing the nature of work and how organizations can prepare for this transformation. This has been particularly infb02uential for multinational corporations that are seeking to become more innovative and productive in the face of the extraordinary transformation of their external context. Gratton's research has achieved substantial and far-reaching impact via her highly infb02uential books and practitioner-orientated articles; its signifb01cance is recognized by major prizes and awards from the business community; and it illustrates the use of specifb01c channels (Gratton's Hot Spots Movement; and The Future of Work Consortium) to convert academic research into real-world impact.

Summary of the impact

Building on research in integrated information systems and their impact on organisational culture, Newcastle Business School (NBS), via a two-year Knowledge Transfer Partnership (KTP 8193), assisted Inpipe Products (IPP) to increase its operational efficiency and turnover. IPP is a world leading company in the design, manufacture, supply and rental of pipeline maintenance equipment for the global oil and gas industry. The KTP explored and developed the cultural environment for successful implementation of an integrated information system. The result for the company is improved operational efficiency, with the processing time for products from sales to engineered drawings reduced from five hours to 15 minutes, a reduction in late deliveries due to better information on product specification and a 14% reduction in rejected products. Product sales turnover has increased from £5.5 million to £6 million per year.

Summary of the impact

Julian Birkinshaw published a series of studies on the subject of corporate entrepreneurship—how people within large companies can take initiative to develop new products, services, or internal improvements in how they work, and how those companies use internal structures and processes to help or to hinder such entrepreneurial endeavours. His research has had significant impact for large established companies that seek to become more agile and innovative in a rapidly-changing business environment. A specific instance of this is his development of the InnoMeter for Tata.

Summary of the impact

Whilst little data exists about the numbers and finances of small-scale theatre companies (SSTC's) in the UK, they are a vital part of the theatre world whose national worth exceeds £2.5 billion annually (Theatre Futures, 2009). Yet, SSTCs attract little formal recognition (less than 2% receive Arts Council funding) and survival rates are correspondingly low (estimated at about 10%). In responding to clearly identified challenges of start-up and sustainability, Brunel research has benefited the theatre community by highlighting the need for a commercial agenda among theatre practitioners and by giving greater opportunity to develop an entrepreneurial `mind-set' through access to supportive networks. With particular reference to impact on creativity and culture, it has led to:

• The establishment of Creative Producer's Collective, a producer-led network managed by Camden Theatres and supported by Camden Council which supports the development of new theatre companies
• The creation of TheatreLab, a network that shares resources and skills of producers, writers, directors and actors
• Performing Arts training outside Brunel that incorporates professional development material i.e. commercial skills and sector specific knowledge into undergraduate and postgraduate programmes

This has helped to promote sustained growth for a sector that has a critical impact on the theatre world more generally.

Summary of the impact

This case study demonstrates how research into Object Orientated programming has resulted in a feature-rich e-commerce platform that has transformed the management and operations of a traditional sheet music company (Faber Music) and its expanding business partner network.

Impact includes:

• Adoption of an efficient electronic enterprise and distribution model that provides global reach at significantly lower costs;
• Creation of a new income stream for the Company (£40k year 1, rising to £260k year 3 and growing) based upon digital distribution;
• A novel e-partner scheme delivering benefits through access to a wider range of digital content and routes to market;
• Mitigation of media piracy by being able to minimise the price differential as seen by the purchaser;
• Recovery of $1million from an illegal download site in Russia who are now an e-partner.

Summary of the impact

The body of research on responsible and sustainable business education has shaped the policies of key institutions working in the area of responsible business education, notably the Academy of Business in Society (ABIS) and the UN Principles for Responsible Management Education (UN PRME). It has also contributed to the guidance that UK higher education bodies give to Business Schools through the Higher Education Academy. ICCSR's research has also made available guidance and examples of best practice to these policy institutions through which business schools have been able to access evidence-based resources in their endeavour to develop effective practice.