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Research at Sussex has enabled the development of interactive virtual museums, which include the Church of Santa Chiara in the Victoria and Albert Museum`s Medieval and Renaissance Galleries, and Sierra Leone digital collections both online and also recently exhibited at the British Museum. These developments apply Internet, XML, 3D visualisation and database technologies in novel ways. Impacts of the research are social and cultural, through support for social cohesion and the public`s greater awareness and understanding of their cultural heritage; impacts are also in the area of public services, by enabling 2017memory institutions` to improve their service delivery by increasing the global reach of their exhibits and the depth of their engagement with visitors.
Five historic Blackfoot First Nations hide shirts held in the Pitt Rivers Museum (PRM) since 1893 were lent to two museums in Alberta, Canada, to promote cross-cultural exchange of knowledge. Under historic assimilation policies (1885-1970), most heritage objects had been removed from Blackfoot communities to museums, contributing to the destabilization of Blackfoot cultural identity and poor mental and physical health typical of indigenous populations. For the first time in a century over 500 Blackfoot people were able to handle objects made before the assimilation era. This provoked the sharing of cultural knowledge within the Blackfoot community, led to improved self-esteem, and intensified interest and pride in cultural identity. In exchange, Blackfoot people shared cultural knowledge about the shirts with museum professionals from all UK museums with significant Blackfoot collections, trained them in new approaches to museology, and co-curated exhibitions sharing Blackfoot perspectives in Alberta and Oxford reaching over 50,000 people.
DU researchers have delivered their innovative model of participatory action research (PAR) with Tyne and Wear Archives and Museums Service (TWAM, a major regional museum service in the North east, comprising seven museums and galleries) to further social inclusion and deepen participation from socially marginalised groups. Research findings have led to: (1) enhanced income generation for TWAM, with bids citing DU research bringing in more than £0.5m at a time of shrinking resource for the museum sector; (2) the development of a major new museum gallery, which opened in July 2013; and (3) changes to professional practice consequent upon intensifying the practice of participatory working within TWAM.
Research by the University of Reading's Kate Allen has led to innovative strategies to enable access to, and enhance the experience of, museum and heritage sites for people with learning disabilities. Uniquely, this research has involved working with this user group as co-researchers in on-site museum workshops, to develop interactive electronics that activate objects from the collections as an alternative to conventional interpretation for all visitors. As well as the development of interactive exhibits and displays, the impact of this pioneering work includes the direct experience of researchers and museum staff participating in workshops and the dissemination of these new ideas and methods to a range of practitioners.
The History Department at York has a long-standing commitment (embodied in the work of James Walvin, Simon Smith, Douglas Hamilton, Henrice Altink and Geoff Cubitt) to path-breaking research into the history and memory of transatlantic slavery. Our researchers have worked closely with museums and educational practitioners to establish a `virtuous circle' in which research: (i) influences the content of heritage and educational presentations; (ii) reflects on those presentations, gauging public response and prompting stakeholder debate; (iii) provides constructive feedback to museums and others. This impact case study shows how research by members of the Department has contributed to each stage of this process. Professor James Walvin's research publications from 1993 until his retirement in 2005 revealed how slavery has shaped the nature of contemporary British society, a body of work that significantly contributed to the slave trade's inclusion in the National Curriculum in 2008. In addition to his on-going record as an exhibition curator, historical advisor and commentator on slavery, he advised and helped create the York AHRC-funded `1807 Commemorated' project (2007-9), principle investigator Laurajane Smith (Archaeology) and co-investigator Geoff Cubitt; Data Management Group Walvin. This project helped heritage professionals and other stakeholders understand and analyse the extensive museum activity on slavery generated by the 2007 Bicentenary of the Act Abolishing the Slave Trade, and led to innovations in museum practice and new collaborative relationships within the sector.
This case study demonstrates how research has informed and influenced the policies and practices of a leading UK museum group, the Tate; and specifically to (a) barriers to access to publicly-funded culture and (b) responses to cultural policies advocating cultural diversity amongst audiences.
Impact includes: (i) repositioning of Tate's On-Line strategy leading to a more permeable web-site; (ii) recognition and acceptance by Tate Trustees, Management and funding authorities of the significance of longitudinal social science research in shaping the plans and future development of Tate; (iii) informing and influencing the Tate's Audience Development Strategy, 2012-15; (iv) modelling conceptual categories of audiences to allow for effective audience recognition and engagement; and (v) advising Tate's learning programmes in relation to the use of new media and making them more relevant to a diverse youth audience.
Marcus Waithe has carried out research that has resulted in a web-based `reconstruction' of the St George's Museum, a gallery and library for artisans founded in Sheffield in 1875 by the art and social critic, John Ruskin. Impact can be demonstrated in four areas:
Research in UCL Information Studies enables innovative forms of cultural interaction which encourages a deeper, more personal experience for the public. Our crowd-sourcing transcription project, Transcribe Bentham, has enabled a worldwide audience to participate in the transcription of previously unstudied manuscripts. Our QRator project has empowered museum visitors to think of exhibits as social objects, discussing them with other visitors and curators in three important museums via social media. Both have been recognised and imitated as ground-breaking methods of creating partnerships between the public, the academy and cultural heritage institutions.
Research by Simon Tanner has had a significant effect on open access policy in the museum sector. His research demonstrated that the cost of managing intellectual property and maintaining payment structures in cultural heritage collections almost always outweighs actual revenue. Museums, galleries and archives internationally have embraced unmediated, open access to digitised assets and Tanner's work is frequently acknowledged as a catalyst for this change in policy. Since 2008, the number of high quality digital images freely available from art museums has risen to more than 2 million. The key beneficiaries have been the general public, schools and life- long learners.
`Visitor experience' is a familiar notion within the gallery and museum sector, as institutions strive to make their collections accessible and enriching to a wide audience. Although UK visitors are often well-served, international visitors are rarely given specific consideration. Information is generally not as extensive as that in English, and quality is usually inferior even though UK museums and galleries receive more international visitors than ever, and are aware of the need for improvement. The research, carried out with a range of UK cultural institutions, investigated the needs and expectations of international visitors and its findings led to more awareness of these in the sector and to the development of culturally-informed and audience-targeted materials to meet these requirements.