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Large numbers of the public have been inspired and delighted by Sussex research on high-profile fundamental physics, through media coverage and cultural interpretation of this work, but also by participating in the process and contributing directly to further discoveries. Sussex research contributions to high-profile fundamental research include the Higgs boson discovery, which has had a phenomenal impact around the world, and the ESA's missions, XMM-Newton and Herschel, which appeal to an enduring curiosity and wonder about the nature of the universe. Our research underpins the pioneering Galaxy Zoo Project, which has enabled unprecedented engagement, providing a direct benefit to >200,000 participants who are directly contributing to active research, through one of the most high-profile examples of `citizen science'. The cultural landscape has been enriched through, for example, a sell-out West-End theatre play and a music/art/science collaboration at a regional Arts Festival.
The Royal Holloway Centre for Particle Physics has long recognised the need to engage with audiences beyond academia to explain particle physics research and respond to the very high level of interest and desire for further knowledge that the public have. Through a series of coordinated outreach events and the development of hands-on demonstrations we have been generating cultural impact on a diverse audience (A-level students, school teachers of physics, young professionals, general public interested in science) by raising awareness of particle physics, engaging the public with current research, and informing the debate on its value.
The power of physics, from the largest to smallest scale, to capture the imagination is unrivalled. This has been used as a vehicle for engagement and education in a wide-ranging series of public-engagement activities over the period 2008-2013. These activities (over 130 outreach events per year) are closely linked to the full spectrum of the School's research. Here the focus is Astrophysics, Nuclear Physics and Particle Physics and is built around live events, hands-on demonstrations, educational software development, and media work. The activities have engaged young people through schools and family groups, with a broader cross section of the general public also reached. Birmingham's leadership is evidenced through its major role at each of the Royal Society Summer Exhibitions since 2011, the delivery of extensive national and regional activities supported by the IoP and the STFC, its extensive schools' programme and wide media exposure. The activities have communicated the significance of recent discoveries in physics and astronomy, showing how research, including by Birmingham scientists, has led to these.
Euclid is a new M-class satellite selected by the European Space Agency (ESA) to study the dark universe, which will exploit fundamental "Baryon Acoustic Oscillations" research originally performed at Portsmouth. The construction of Euclid is underway, overseen by Portsmouth scientists, with several millions of pounds already spent on research and development within UK university laboratories and industry (e2v), already with economic impact. By the time Euclid is launched, 606 million euros will be spent across UK and European industry (Thales, Astrium) providing significant economic impact as well as societal impact.
Cosmologists at UCL — based in the Department of Physics and Astronomy and the Mullard Space Science Laboratory (MSSL) — conduct research into dark matter and dark energy through their involvement in a number of space missions and ground-based projects. This research has been shared with the public through a large number of talks, blogs, articles in the media, and television and radio programmes, stimulating significant public interest and discussion. Increased public understanding and interaction with the work was further achieved through a competition to improve mapping of dark matter. The research also influenced the creative practice of two artists, inspiring artworks that have been exhibited internationally and viewed by over 1 million people in total.
The Institute of Cosmology and Gravitation (ICG) runs a successful programme of community engagements with local schools, science centres and tourist attractions to influence public awareness and understanding of the world-class research we perform. In 2012-13, ICG engaged with 4858 people, including 2412 school children. Through our "Cosmology Masterclass", we have inspired hundreds of A-level students from across the region; 60% said we had increased their interest in university. In 2012-13, staff engaged with 50 different schools across the UK. For the last 3 years, we have interacted with thousands of people running BBC Stargazing Live partner events, receiving almost unanimous praise from the public via our feedback.
In collaboration with film-maker Brady Haran we have developed the YouTube channel Sixty Symbols to present topics related to research in physics to the wider public. Since the 2009 launch of Sixty Symbols we have posted 212 videos, which have amassed 21.2M views, over 200k comments, over 266k subscribers and a content approval rating of 99.4%, placing Sixty Symbols in the top 0.01% of all YouTube channels. The success of Sixty Symbols led to commissions from Google and STFC for the launch of additional science-focused YouTube channels, and to the formation of the company Periodic Videos Ltd by Brady Haran (2011). Quantitative evidence gathered by management consultants, O'Herlihy & Co, demonstrates Sixty Symbols' global reach, and significant impact on the attitudes, scientific understanding and career aspirations of its audience. Overall the impact has been on society, culture and creativity through the promotion of public engagement and discourse on science and engineering, and through educational use in schools.
This case describes the impact of Professor John D. Barrow's research into the value of the cosmological constant and the constants of physics. The impact occurred through extensive engagement with the public via talks and public lectures, online talks and articles, newspaper and magazine articles, books and radio broadcasts. The engagement led to widespread public interest and increased public discourse in the UK and beyond, the impact being especially strong in Italy. The research has inspired young people, teachers and the general public internationally to follow cosmological developments.
This public outreach programme from Oxford links physics, particle accelerators and music through Einstein who was an enthusiastic violinist. The events have attracted a new audience to engage with science; have increased schoolchildren's interest in science and aspirations for science education; and have supported and inspired science teachers. More than 17,000 people have attended performances across seven countries, including over 8,000 at events for schools; audience satisfaction is very high. Extensive international media coverage has included BBC Radio and Radio New Zealand, television programmes in the US and New Zealand, and many newspaper and magazine articles. The programme has an average of 20 events per year and will continue.
The discovery of the Higgs boson at the Large Hadron Collider (LHC) has been one of the biggest science stories in recent years. John Ellis of the KCL Physics Department has significantly enhanced the impact of this scientific breakthrough by engaging the general public around the world with the landmark scientific developments. Based on his original research on the Higgs boson and other aspects of LHC physics, and drawing on work of his colleagues, Ellis has given 76 outreach talks since April 2011 in the UK and in 24 other countries. He has participated in five cultural festivals, given a Youtube presentation with over 500,000 views, made many BBC appearances and given expert analysis and interviews to UK and international print and broadcast media. The reach of the impact is truly global with an audience estimated in the millions.