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We have established a primate research centre (The Macaque Study Centre) in a zoo environment (Marwell Zoo) for research into primate social cognition. Visitors can watch the science taking place, which 1) significantly increases their perception of the zoo as a place of learning, 2) increases their knowledge about the specific research being conducted, and 3) improves children's attitudes to science as an exciting subject. Marwell Zoo integrate the research into their educational workshops, and similar facilities are now being established in other zoos in light of the demonstrable scientific, public engagement/involvement and animal welfare benefits.
World-leading primate research by the `Origins of Mind' group led to the creation of the University's £1.6M `Living Links to Human Evolution' Research Centre, intentionally located in Edinburgh Zoo where it has pioneered unique public engagement and science education using a range of materials and activities. The research has thus impacted on: i) society and culture: since 2008, around 250,000 visitors per year have engaged with live, on-going science and multiple associated legacy resources and activities; ii) educational practitioners and school children, through classes in the Centre and internet teacher packs that integrate with Scottish Highers; and iii) commercial income to the Zoo.