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Alliance researchers have devised and applied technologies that bridge the gap between the real and virtual worlds, linking digital data to physical entities. The ability to embed personal stories in objects and places has impacted on the way National Museums Scotland sources and displays collections, while Oxfam has used the research to bring added value to donated goods, leading to an increase in store sales of 53% over a week-long period. Mobile Visual Search technology has been taken-up by global brands and advertising agencies, including Nike, Disney, Vodafone, Nokia, Tesco, P&G, King & Partners, Mocom and Ogilvy, leading one industry expert to describe it as "the new model of marketing mobility". The work has led to a patent, the receipt of several awards, and influenced the formation of a spin-off company, Mobile Acuity (with revenue of over £0.5M to date), which has secured a major investment of over £1M, including from international corporation, [text removed for publication], to invest in the US and East Asia.
The research in this case study explored how media and cultural practices of communities are transforming in the digital age, and addressed the ways in which digital tools can enhance the lives of communities. There have been two main areas of impact: (1) contributing to the preservation, conservation and presentation of cultural heritage of communities; and (2) enhancing public and professional understanding of digital transformations in communities. The two main beneficiaries have been (i) local communities, and organisations working with and for communities in the South East of England, and (ii) professional communities of journalists and communicators in the UK and Germany.
This case study concerns analogue interfacing of digital content and services and examines interfaces which seek to be bespoke, inclusive, meaningful and engaging associations of crafted materiality. Through a series of deployments of prototypes in a range of real world contexts this case study demonstrates the value and interest, beyond academic research, for crafted physical interfaces.
Research in the area of mobile digital storytelling conducted at Swansea University has shown that hundreds of millions of people are disempowered by lack of appropriate digital devices, services and infrastructure. In a programme of research starting with real users in communities in rural India, Southern Africa and rural UK, we designed, developed and tested new systems, leading to the integration and delivery of new techniques and platforms by major service providers, including IBM. Open source software developed to simplify media creation and sharing is being used by communities around the world, and has been downloaded more than 14,000 times. The research has increased awareness of "digital divide" issues and has changed attitudes in technology companies and public audiences.
This impact case study focuses on the effects of digital technologies on rural communities, including networks of inter-tribal relationships in Kenya. It emanates from a social model of user needs that, having transcultural applications, enabled rural communities across Kenya to document their suppressed histories, identify their community needs and become empowered agents in a process of peace and reconciliation. Parallel research on digital activism in rural and urban communities has helped citizens to understand their democratic place in a wider society in order to enhance their political participation. International policy-makers and campaigners in voluntary associations and NGOs have adopted the model.