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An entirely new radio location technology developed at the University of Cambridge Cavendish Laboratory underpinned developments within silicon and software company Cambridge Silicon Radio (CSR) of "Enhanced GPS" (eGPS) which has been incorporated into mobile phones, other mobile devices, and server technology. The server technology is now a central strategic element in CSR's "Location as a Service" business and by 2009 was powering 40 per cent of the available market worldwide.
Motion blur is the effect that occurs when objects are filmed at speed. Researchers at Bournemouth University's (BU) National Centre for Computer Animation (NCCA) developed a new approach to more accurately model this effect in 3D image production. This produces aesthetically superior images without any penalty in rendering time. The technique was implemented by Pixar in their own films and in the commercial PRMan software they supply to other animation and effects studios in New Zealand, Canada, the USA and the UK, among others. As well as contributing significantly to Pixar's revenue, the technique improves the viewing experience and has been used on virtually every major feature film produced since 2008. This contributes to the global animation industry worth $207 US billion (2012, R1).