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The School of Mathematics at Cardiff University has developed important statistical and mathematical models for forecasting consumer buying behaviour. Enhancements to classical models, inspired by extensively studying their statistical properties, have allowed us to exploit their vast potential to benefit the sales and marketing strategies of manufacturing and retail organisations. The research has been endorsed and applied by Nielsen, the #1 global market research organisation that provides services to clients in 100 countries. Nielsen has utilised the models to augment profits and retain their globally leading corporate position. This has led to a US$30 million investment and been used to benefit major consumer goods manufacturers such as Pepsi, Kraft, Unilever, Nestlé and Procter & Gamble. Therefore the impact claimed is financial. Moreover, impact is also measurable in terms of public engagement since the work has been disseminated at a wide range of national and international corporate events and conferences. Beneficiaries include Tesco, Sainsbury's, GlaxoSmithKline and Mindshare WW.
Now-casting is the prediction of the present, the very near future, and the very recent past. It has been developed within a research programme led by Lucrezia Reichlin at LBS. It is relevant because key economic statistics, particularly quarterly measures such as GDP, are available only with a delay. Now-casting exploits information which is published early and at higher frequencies than the target variable and generates early estimates before the offb01cial fb01gures become available.
Now-casting has signifb01cant infb02uence and impact. The techniques reported in this case study are in widespread use by central banks and policy institutions. Furthermore, this research has achieved successful commercial impact via Now-Casting Economics Limited.
A two-dimensional flood inundation model called LISFLOOD-FP, which was created by a team led by Professor Paul Bates at the University of Bristol, has served as a blueprint for the flood risk management industry in the UK and many other countries. The documentation and published research for the original model, developed in 1999, and the subsequent improvements made in over a decade of research, have been integrated into clones of LISFLOOD-FP that have been produced by numerous risk management consultancies. This has not only saved commercial code developers' time but also improved the predictive capability of models used in a multimillion pound global industry that affects tens of millions of people annually. Between 2008 and 2013, clones of LISFLOOD-FP have been used to: i) develop national flood risk products for countries around the world; ii) facilitate the pricing of flood re-insurance contracts in a number of territories worldwide; and iii) undertake numerous individual flood inundation mapping studies in the UK and overseas. In the UK alone, risk assessments from LISFLOOD-FP clones are used in the Environment Agency's Flood Map (accessed on average 300,000 times a month by 50,000 unique browsers), in every property legal search, in every planning application assessment and in the pricing of the majority of flood re-insurance contracts. This has led to more informed and, hence, better flood risk management. A shareware version of the code has been available on the University of Bristol website since December 2010. As of September 2013, the shareware had received over 312 unique downloads from 54 different countries.
Onchocerciasis (river blindness) is a debilitating disease of major public health importance in the wet tropics. The African Programme for Onchocerciasis Control (APOC) seeks to control or eliminate the disease in 19 countries. Accurate mapping of Loiasis (eye-worm) was a requirement for implementation of APOC's mass-treatment prophylactic medication programme in order to mitigate against serious adverse reactions to the Onchocerciasis medication in areas also highly endemic for Loiasis. Model-based geostatistical methods developed at Lancaster were used to obtain the required maps and contributed to a change in practice of APOC in a major health programme in Africa. Our maps are used to plan the delivery of the mass-treatment programme to rural communities throughout the APOC countries, an estimated total population of 115 million.
A generalized additive model (GAM) explores the extent to which a single output variable of a complex system in a noisy environment can be described by a sum of smooth functions of several input variables.
Bath research has substantially improved the estimation and formulation of GAMs and hence
This improved statistical infrastructure has resulted in improved data analysis by practitioners in fields such as natural resource management, energy load prediction, environmental impact assessment, climate policy, epidemiology, finance and economics. In REF impact terms, such changes in practice by practitioners leads ultimately to direct economic and societal benefits, health benefits and policy changes. Below, these impacts are illustrated via two specific examples: (1) use of the methods by the energy company EDF for electricity load forecasting and (2) their use in environmental management. The statistical methods are implemented in R via the software package mgcv, largely written at Bath. As a `recommended' R package mgcv has also contributed to the global growth of R, which currently has an estimated 1.2M business users worldwide [A].
Loudness is the subjective magnitude of a sound as perceived by human listeners and it plays an important role in many human activities. It is determined jointly by the physical characteristics of a sound and by characteristics of the human auditory system. A model for predicting the loudness of sounds from their physical spectra was developed in the laboratory of Professor Brian Moore with support from an MRC programme grant.
The model formed the basis for an American National Standard and is currently being prepared for adoption as a standard by the International Organization for Standardisation (ISO). In addition, the model has been widely used in industry worldwide for prediction of the loudness of sounds, for example: noise from heating, ventilation and air-conditioning; inside and outside cars, and from aircraft; and from domestic appliances and machinery.
Ocean circulation accounts for much of the energy that drives weather and climate systems; errors in the representation of the ocean circulation in computational models affect the validity of forecasts of the dynamics of the ocean and atmosphere on daily, seasonal and decadal time scales. Research undertaken by the University of Reading investigated systematic model errors that resulted from data assimilation schemes embedded in the key processes used to predict ocean circulation. The researchers developed a new bias correction technique for use in ocean data assimilation that alleviates these errors. This has led to significant improvements in the accuracy of the forecasts of ocean dynamics. The technique has been implemented by the Met Office and by the European Centre for Medium Range Weather Forecasting (ECMWF) in their forecasting systems, resulting in major improvements to the prediction of the weather and climate from oceanic and atmospheric models. The assimilation technique is also leading to better use of expensively acquired satellite and in-situ data and improving ocean and atmosphere forecasts used by shipping and civil aviation, energy providers, insurance companies, the agriculture and fishing communities, food suppliers and the general public. The impact of the correction procedure is also important for anticipating and mitigating hazardous weather conditions and the effects of long-term climate change.
Pratt & Whitney (one of the world's largest makers of aircraft engines) has developed a process, "Design for Variation" (DFV), that uses Bayesian methods developed at Sheffield for analysing uncertainty in computer model predictions within the design, manufacture and service of aircraft engines. The DFV process significantly improves cost efficiency by increasing the time an engine stays operational on the wing of an aircraft, so reducing the time that the aircraft is unavailable due to engine maintenance. DFV also saves costs by identifying design and process features that have little impact on engine performance, but are expensive to maintain. Pratt & Whitney estimate the DFV process to generate savings, for a large fleet of military aircraft, of [text removed for publication].
The UK Food and Environment Research Agency (Fera) has used these methods in their risk analyses, for example in assessing risks of exposure to pesticides.
This case study concerns the development and subsequent uptake of the Feature Selective Validation (FSV) method for data comparisons. The method has been adopted as the core of IEEE Standard 1597.1: a `first of its kind' standard on validation of computational electromagnetics and is seeing increasingly wide adoption in industry practice where comparison of data is needed, indicating the reach and significance of this work. The technique was developed by, and under the guidance of, Dr Alistair Duffy, who has remained the world-leading researcher in the field. The first paper on the subject was published in 1997 with key papers being published in 2006.
Salford Business School researchers were commissioned by PA Sport, the sports division of the Press Association, the Football Association Premier League (FA), and FootballDataCo, which handles the rights to football data for the FA, to develop the quantitative analysis and models for an objective index of football player performance. The official player ratings system of the English Premiership, Championship and the Scottish Premiership and first of its kind: