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2The European funded ISAAC Project aimed to enhance the relationship between heritage and tourism in urban destinations through a novel Information Communication Technology (ICT) environment. The platform provided integrated and user-friendly tourism e-services facilitating an advanced access to European cultural heritage assets. Within this project the Sunderland team worked with a wide community of stakeholders to identify intangible aspects and stories worthwhile to be told within a destination. These stories were integrated in an interpretative strategy independent of, but aligned with destinations' current marketing and positioning strategies. The specific impact focuses on three destinations, Leipzig, Amsterdam and Genoa.
Bournemouth University (BU) researchers have developed economic modelling techniques that more accurately predict the outcome of events, policies or other major economic decisions. This type of modelling allows governments and organisations to effectively plan for the positive and negative impacts arising from decisions. The technique was used to inform estimates of the value of the 2012 Olympic Games and subsequent tourism legacy; to provide the evidence base for VisitScotland naming 2013 the `Year of Natural Scotland'; to inform a Parliamentary debate on music tourism and establish greater representation of music in VisitBritain marketing material; and to inform the Government of Gibraltar of the impact of changes, such as the benefits of cross-border activity.
Dr Mark Hampton's research informs tourism policy for the world's 40 small island developing states (SIDS) and poor coastal communities. He generates data that challenge conventional wisdom about the value of large scale tourism for these fragile economies. His findings identify niche tourism as a more sustainable basis for economic growth. The Commonwealth, World Bank and individual governments, as well as numerous other NGOs and industry associations, are amongst those who draw upon Hampton's research findings in order to help vulnerable states formulate effective policies and develop appropriate tourism initiatives.
Researchers at the University of Brighton have changed national tourism policy and workforce training practices in African countries. Working with international organisations, including the World Bank and UN agencies, the underpinning research has identified approaches for developing capacity and skills in the tourism workforce. As a consequence, the Nigerian Board of Technical Education redesigned the national curriculum for leisure, tourism and hospitality; the Namibia Tourism Board introduced customer service skills training; government guidelines for ecotourism development were produced in West Africa. In the Gambia the research led to the Ministry of Tourism and Culture developing service standards and establishing the €2.7m Gambia Tourism and Hospitability Institute.
Through the establishing of a UNESCO Cultural Route, the Evliya Çelebi Way, Donna Landry's research has influenced cultural policymakers in Turkey, created new opportunities for tourism, promoted awareness of Ottoman and equestrian history internationally, and benefitted cultural providers through collaborations. In 2009 Landry and her research team re-enacted for 40 days the 1671 horseback journey undertaken by the celebrated Ottoman travel-writer Evliya Çelebi en route to Mecca. The team attracted media coverage and built links with local communities. Landry has since collaborated in developing the Way and otherwise promoting Ottoman history and horseback travel as resources capable of delivering economic and heritage benefits to Turkey.
The focus of this statement is upon research funded by the Esmée Fairbairn Foundation during 2009-2011 into how food tourism can be used for sustainable development. We understand this to be the first externally funded research project on this subject. Food tourism strategies and associated sustainable development policies informed by the research include the Causeway Coast and Glens of North Ulster; the Brecon Beacons National Park; and Fáilte Ireland are using the research results in their strategy development. The impacts of food tourism in rural areas related to sustainable development include: the strengthening of economic linkages and multiplier effects within regional and local economies; encouraging cultural identity and distinctiveness; and the reduction of environmental pollution from food transportation.
2012 saw 31.1 million overseas visitors come to the UK and 57.7 million domestic holidays taken by GB residents1. However, precise understanding of tourism's economic and environmental impact, particularly at local and regional levels, has historically been weak. Cardiff Business School's (CBS) Welsh Economy Research Unit (WERU) has significantly contributed to developing methodologies to quantify tourism's socio-economic impact at different scales. Their development of the first Tourism Satellite Account for the UK has informed the way national and international agencies conceptualise and measure tourism impacts. Researchers then developed a Tourism Impact Model to assess the impact of new facilities and infrastructure, and of large sporting and cultural events. This has helped event organisers and sponsors, including the Welsh Government, understand how to optimise value for money whilst minimising undesirable environmental impacts.