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The Centre for Sports Engineering Research (CSER) has carried out public engagement activities for many years to create a dialogue around its research with those outside higher education. Specific research is described in tennis, aerodynamics, 3D motion-capture and performance analysis and ways in which findings have been used in public engagement. The impact of the activities is a raised public awareness of sports science and technology from 165 public lectures and workshops; an interactive science exhibition with 390k visitors; an increasingly popular blog with 248k hits; 15 popular science articles with a readership of over 835k; 10 interviews on TV and 46 on Radio; 8 short films with 25k downloads; and 101 articles in the national and international print press with 256 additional articles on their websites across 22 countries.
Research at the University of Cambridge Department of Engineering on computer vision tracking led to the creation of Extra Reality Limited in 2010, which was subsequently acquired by a new company called Zappar Limited in May 2011. Zappar employs 17 staff and had revenue of GBP612k in the financial year 2012/13, an increase of 35% on the previous year.
Over 50 different brands have used Zappar's augmented reality application across more than 300 offerings in over 17 countries to deliver entertainment-based marketing interactions from 2011 to 2013. [text removed for publication] Examples of partners include Disney, Warner Brothers and Marvel. Zappar has changed attitudes in the media sector by showing that "augmented reality is finally ready for prime time" (President, Creative Strategies Inc, Time Online, 2012).
Research at the University of Cambridge Department of Engineering (DoEng) since 1997 created methods for reconstructing a three-dimensional (3D) model of an object from a single two-dimensional photograph. Metail, a company founded in 2008, sponsored further research at the DoEng and commercialised the results in an online fashion retailing application. Metail enables customers to select an item of clothing and see how they would look wearing it from a variety of angles, having entered just one photograph of themselves and a few basic body measurements. Metail attracted over GBP3.5M investment. Its application is used by Shop Direct, Tesco, Warehouse, Zalando and Dafiti. Sales data shows that the Metail application increases the propensity of customers to buy and reduces the proportion of goods returned.
In the late 1990s, a significant barrier to the adoption of virtual reality software was the expense of manually creating models of real-world scenes. To address this, between 1998 and 2004, the ICARUS software system was developed, which enabled the creation of structured, 3D geometric models from a sequence of images or video. The system also pioneered improved methods of camera tracking. ICARUS was subsequently licensed and developed commercially, and became the foundation for video and film post-production products that are used worldwide in the film (e.g. Universal Pictures, Warner Bros, Paramount Pictures) and television (e.g. BBC) industries, underpinning a company with an annual turnover in excess of £1m.
Since 1995, Loughborough's research into vibro-impact systems (VIS) has made handheld breaker tools safer for operators and has also increased machining efficiency. Users have been prone to detrimental `hand arm vibration' effects of multiple impacts, including the debilitating condition `white finger'. JCB applied the research findings in its HM25LV breaker design, introduced in 2008, which despite being more powerful exhibits half the hand arm vibration of competitors. JCB has sold more than 1,800 units in the UK and abroad.
The Boujou special effects software was developed from research carried out at the Department of Engineering Science. It enables sophisticated computer generated imagery (CGI) to be quickly and easily added to `real' film footage, facilitating the visual effects that feature so importantly in films such as Harry Potter and X-Men. The software has become an essential tool used by film-makers, TV advert producers, and video game manufacturers, and for instance played a pivotal role in helping `The Curious Case of Benjamin Button' win the 2009 Oscar for Best Visual Effects. Between 2008 and 2013, sales of Boujou totalled £1.37 million and this software boosted productivity and profitability right across the global digital entertainment industry.
Professor Peter Giblin (Department of Mathematical Sciences at the University of Liverpool), together with collaborators, used methods from singularity theory to develop an approach for recovering 3-d information from 2-d images, such as photos. In the past decade, these have been implemented and built upon by software engineers, leading to significant cultural, economic and societal impacts. These include the creation of an innovative 25m high sculpture of the human body in the Netherlands by the sculptor Antony Gormley and the virtual modelling of clothing on online clothing websites such as Tesco's (Virtual Changing Room by Tesco/F&F). These have reached thousands of consumers worldwide and represent a significant commercial success for the company which developed the software.
Salford Business School researchers were commissioned by PA Sport, the sports division of the Press Association, the Football Association Premier League (FA), and FootballDataCo, which handles the rights to football data for the FA, to develop the quantitative analysis and models for an objective index of football player performance. The official player ratings system of the English Premiership, Championship and the Scottish Premiership and first of its kind: