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UOA02-06: Shaping International and UK Tobacco Policy and Practice

Summary of the impact

Oxford's research has helped reduce smoking prevalence and tobacco-related mortality worldwide. Our epidemiological studies have documented the varied ways in which smoking causes death in many countries, as well as the large benefits of smoking cessation, and have strongly influenced the WHO/Bloomberg 2008 MPOWER package, the key document guiding governmental tobacco policy worldwide. Oxford University researchers have also coordinated the systematic reviews that underpin effective evidence-based policies for encouraging smoking cessation both in the UK and worldwide, for example providing evidence supporting NICE guidance for smoking cessation.

Submitting Institution

University of Oxford

Unit of Assessment

Public Health, Health Services and Primary Care

Summary Impact Type

Political

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

The Development of a Guided Audio as an aid for Abstinent Smokers to manage their Smoking Withdrawal Symptoms

Summary of the impact

Research and development at the University of Surrey of a guided audio to help abstinent smokers manage their stress, smoking cravings and tobacco withdrawal symptoms.

The audio — in MP3 format — is freely available on the NHS Stop Smoking website, and is part of the NHS smoking `Quit Kit'. The audio has been downloaded 81,396 times (as of May, 2013). The main user groups of the audio are NHS patients wishing to stop smoking, and members of the general population.

Submitting Institution

University of Surrey

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Health

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Smoking cessation support by text message: the impact of the txt2stop trial

Summary of the impact

The txt2stop trial, led by LSHTM, provided robust evidence that smoking cessation support delivered by text messaging doubles biochemically verified quitting at six months and is highly cost-effective. The research resulted in a new smoking cessation service delivered by text message in England, with over 34,000 smokers having joined the programme by the end of March 2013. The research was noted in international forums and used by WHO in a presentation to member countries; at least four countries have taken steps to roll out their own programmes. The trial findings received exceptionally wide media coverage in 2011.

Submitting Institution

London School of Hygiene & Tropical Medicine

Unit of Assessment

Public Health, Health Services and Primary Care

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

Informing public and policy debate about and improving understanding of the effects of cigarette and e-cigarette smoking

Summary of the impact

UEL's Drugs and Addictive Behaviours Research Group (DABRG) was the first UK group to demonstrate that regular smoking can cause stress and depression. This work has had - and continues to have - a significant impact on public awareness and understanding of the effects of smoking on mood and cognition. Input into the Department of Health Consultation on the Future of Tobacco Control has directly fed into UK Tobacco Control Policy. More recent research on electronic cigarettes has informed public health professionals, smokers and users about the nature and effects of e-cigarette use. In particular, the work has underpinned the development and delivery of new and improved evidence-based information resources for use by these stakeholders. It has also delivered commercial benefits for e-cigarette manufacturers, whose marketing strategies, lobbying activities and preparations for regulatory control have been directly informed by this work.

Submitting Institution

University of East London

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

Giving up to save face? Investigating the impact of age-appearance facial morphing on women's smoking

Summary of the impact

Clark-Carter and colleagues' research on impact of facial morphing technology on smoking cessation has given national and international smoking cessation programmes a strong evidence base for the importance of focusing on the negative effects of smoking on personal appearance as well as on health. The work has impacted internationally; the developers of the software utilised in our studies (Aprilage Inc.) have used the research as evidence for effectiveness of their software, and stop smoking websites in the USA, Canada, and Ireland cite our research in full. In the UK, at least three Stop Smoking Services have incorporated age-appearance morphing programmes into their practice as a direct result of workshops on our research findings, and the Operation Smokestorm smoking prevention initiative (used by more than 100 schools across the UK) uses our research findings as part of the rationale for focusing on the appearance-damaging effects of smoking in the intervention.

Submitting Institution

Staffordshire University

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Psychology and Cognitive Sciences: Psychology

6: Influencing Tobacco Control Policy and Practice

Summary of the impact

Smoking is the single most important preventable cause of mortality and inequalities in health in the UK. Tobacco use causes over 100,000 deaths each year in the UK, with around 10,000 of these due to non-smokers' exposure to secondhand smoke. The total cost of smoking to society is estimated to be over £13 billion. The UoE Tobacco Control Research Group's (TCRG) research and knowledge exchange activities have significantly influenced tobacco control policy and practice in the UK (http://www.cphs.mvm.ed.ac.uk/groups/tcrg or http://tinyurl.com/nwxcpnh). More specifically, their research on smoking and non-smoking by young people has influenced smoking prevention and cessation policy at the national level in Scotland and England and at regional/local levels. Their evaluation studies of the national smoke-free legislation in Scotland and England provided important evidence on the legislation's positive public health impact, thereby undermining the case for repealing or diluting the legislation. Their research on reducing smoking in the home has influenced national policy and practice on this issue in Scotland including national mass media campaigns.

Submitting Institution

University of Edinburgh

Unit of Assessment

Social Work and Social Policy

Summary Impact Type

Health

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

Effects of parental smoking on respiratory health among children

Summary of the impact

Systematic quantitative reviews of epidemiological evidence linking parental smoking with adverse respiratory health effects in childhood were published in 1997-1999 in Thorax. These meta-analyses were updated as a contribution to the US Surgeon-General's report on Secondhand Smoking, published in 2006, and the UK Royal College of Physicians' report on Passive Smoking and Children, published in 2010.

Over this period the adverse health effects of environmental tobacco smoke achieved prominence in public health policy, through campaigns for smoke-free workplaces (including pubs and restaurants) and publicity against parental smoking in the presence of children, both in cars and in the home.

Submitting Institution

St George's, University of London

Unit of Assessment

Public Health, Health Services and Primary Care

Summary Impact Type

Health

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

Development and implementation of UK tobacco control policy

Summary of the impact

Research, policy development, evaluation and advocacy work at The University of Nottingham has achieved significant impact in helping to prevent the harm to health caused by smoking, which is the largest avoidable cause of death and disability, and of social inequalities in health, in the UK. This impact has been achieved through contributions in two areas of prevention: (1) conventional population- and individual-level interventions to prevent smoking uptake and promote smoking cessation; and (2) novel population-level measures to encourage substitution of smoked tobacco with alternative, low hazard nicotine products as a harm reduction strategy.

Submitting Institution

University of Nottingham

Unit of Assessment

Public Health, Health Services and Primary Care

Summary Impact Type

Health

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

Identifying evidence-based competences for delivering behavioural support in the English Stop Smoking Services to enhance service quality on a national scale

Summary of the impact

Research carried out by Professor Susan Michie and colleagues led to the establishment of the NHS Centre for Smoking Cessation and Training (NCSCT) in 2009 to improve the quality of national stop smoking service provision. The team won the Department of Health contract to form the NCSCT which has led to important quality improvements as demonstrated by increases in knowledge and skills of practitioners, and improvements in success rates. It is estimated that to date the NCSCT has been responsible for an additional 7,500 smokers stopping long-term, saving an estimated 6,500 life years at an incremental cost of less than £500 per life year gained.

Submitting Institution

University College London

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Political

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

2. DECIPHer-Assist: the UK’s most effective school-based smoking prevention programme

Summary of the impact

Since 2010, over 60,000 Year 8 students (including over 11,000 trained peer supporters) have been exposed to a new smoking prevention programme which has achieved a projected 1674 fewer teenage smokers. DECIPHer-ASSIST, a theoretically-grounded peer-led, schools-based smoking prevention intervention was developed and evaluated during research studies conducted at Cardiff University. An MRC-funded trial demonstrated that this intervention reduced the prevalence of smoking by 10% and that it is cost-effective. The intervention has been highlighted in numerous national strategy documents and was recommended in NICE guidance. It is being implemented under licence by public health providers in 23 areas across the UK. A new Cardiff University-owned company (DECIPHer Impact Ltd) sells these licences and supports the delivery of ASSIST in secondary schools.

Submitting Institution

Cardiff University

Unit of Assessment

Education

Summary Impact Type

Health

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services

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