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Research from the Digital arts strand of the CMR has had an impact in two related areas.
Research at UWE Bristol in new media and games has engaged business and policy communities. The resulting knowledge exchange has underpinned the AHRC Creative Economy Hub REACT (Research and Enterprise for Arts and Creative Technologies) which has stimulated £200k value of new business for SMEs in its first year of operation. The research has enabled start-ups, micro businesses and SMEs in the digital economy to use our critical and creative methods to improve their products and services. It has also made a significant contribution to the development of policy on games for young people.
Dr Paul Grainge (Associate Professor of Film and Television Studies, Nottingham, 2001-present) and Dr Catherine Johnson (Associate Professor of Film and Television Studies, Nottingham, 2010-present) have been pioneering the study of the promotional screen industries, raising the status of a vibrant sub-sector of the global creative industries. Through engagement with key media practitioners, they have:
Working in close collaboration with a range of non-academic partners, research insights into the connections between technological change and narrative and visual culture inform the mediation of Scandinavian literary and cinematic classics to UK and international audiences. Methods used encompass analogue and digital publication technologies, exhibitions, public talks, translations, theatre performance, and stand-up comedy. This has enhanced public awareness of and access to Scandinavian literary and cinematic heritage in the UK and internationally, produced new cultural resources, and transferred skills, knowledge and resources between researchers, partners in publishing, translation, design and theatre, and Scandinavian embassies and cultural institutions.
The Music Walk project has brought contemporary art music to new audiences and enriched the public's experience of public spaces. The impact of Hopkins' research arises from this project commissioned by the BBC Proms for its John Cage Centenary on 17 August 2012, with the involvement of Transport for London. The project had direct impact upon 600 members of the public who took part in a performance event around the Albert Hall using mobile media devices, and a further 5,961 people who accessed the project website. The project also had impact upon the policy-thinking of the BBC in relation to using mobile media to reach and engage new audiences, on Transport for London in relation to its strategy for pedestrians, and on new music promoter Sound and Music, which has commissioned further iterations of the project for London and beyond.
This case study documents the initial impacts of a site-specific theatre project: Fortnight that was conceived and developed by Manchester Metropolitan University (MMU) contemporary artist Peter Petralia between 2010 and 2012. The project exemplifies research that seeks to explore engagement with place, locality and community using pervasive digital technologies, and utilises these methods to enhance the creative potential of individuals and organizations. Fortnight's impact is social, cultural and economic as documented by the 800 participants and producers involved in the project so far. Fortnight has also generated impact within the creative industries through the innovative application of its use of Radio Frequency Identification (RFID) technology. To date Fortnight has been curated and hosted in Lancaster and Bristol (2011), Manchester (2012) and Oxford (2013).
The research in this case study explored how media and cultural practices of communities are transforming in the digital age, and addressed the ways in which digital tools can enhance the lives of communities. There have been two main areas of impact: (1) contributing to the preservation, conservation and presentation of cultural heritage of communities; and (2) enhancing public and professional understanding of digital transformations in communities. The two main beneficiaries have been (i) local communities, and organisations working with and for communities in the South East of England, and (ii) professional communities of journalists and communicators in the UK and Germany.
Studio for Electronic Theatre (SET) is a group of researchers examining the relationship between technological advance and creative practice. They examine how technology can change the nature of performance environments in specific spaces and address social and political issues in distinct places. Specific performances have:
Additionally, the work being carried out engages directly with non HEI partners and has resulted in members of the group being invited to communicate with a range of interested partners beyond the academy: Greenwich Theatre, Albany Deptford, Kids Company.
The switch of the nation's televisions to receive digital signals is widely acknowledged as the biggest government-enforced change in British life since 1971's decimalisation. Jonathan Freeman's research on the human factors of digital switchover is recognised as an essential source of information to government, industry, and consumer groups (including charities such as RNIB) and therefore as a key foundation in the success of the switchover. In particular, his research influenced the design of easy-to-use TV equipment, and communications about switchover to different types of viewer, improving the experiences of millions of TV viewers in the UK and beyond.
University of East London (UEL) research on media policies has contributed to policy submissions made to the UK government, Leveson Inquiry, politicians and regulators, and to supranational organisations such as the European Commission. The research has particularly informed the development of policies adopted by civil society organisations and has influenced regulatory outcomes, policies and policy debates, especially where these relate to product placement, cross- media promotion, and media ownership and pluralism. Proposals on media plurality have informed UK policy debate, particularly via their reference in oral evidence provided by Dr. Jonathan Hardy to the 2013 House of Lords Select Committee on Communications. These policies on media ownership have also influenced Labour Party policy debate and formulation, and have been adopted by the TUC and other organisations.