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The Boujou special effects software was developed from research carried out at the Department of Engineering Science. It enables sophisticated computer generated imagery (CGI) to be quickly and easily added to `real' film footage, facilitating the visual effects that feature so importantly in films such as Harry Potter and X-Men. The software has become an essential tool used by film-makers, TV advert producers, and video game manufacturers, and for instance played a pivotal role in helping `The Curious Case of Benjamin Button' win the 2009 Oscar for Best Visual Effects. Between 2008 and 2013, sales of Boujou totalled £1.37 million and this software boosted productivity and profitability right across the global digital entertainment industry.
Professor Peter Giblin (Department of Mathematical Sciences at the University of Liverpool), together with collaborators, used methods from singularity theory to develop an approach for recovering 3-d information from 2-d images, such as photos. In the past decade, these have been implemented and built upon by software engineers, leading to significant cultural, economic and societal impacts. These include the creation of an innovative 25m high sculpture of the human body in the Netherlands by the sculptor Antony Gormley and the virtual modelling of clothing on online clothing websites such as Tesco's (Virtual Changing Room by Tesco/F&F). These have reached thousands of consumers worldwide and represent a significant commercial success for the company which developed the software.
Research at the University of Cambridge Department of Engineering (DoEng) since 1997 created methods for reconstructing a three-dimensional (3D) model of an object from a single two-dimensional photograph. Metail, a company founded in 2008, sponsored further research at the DoEng and commercialised the results in an online fashion retailing application. Metail enables customers to select an item of clothing and see how they would look wearing it from a variety of angles, having entered just one photograph of themselves and a few basic body measurements. Metail attracted over GBP3.5M investment. Its application is used by Shop Direct, Tesco, Warehouse, Zalando and Dafiti. Sales data shows that the Metail application increases the propensity of customers to buy and reduces the proportion of goods returned.
The Geometric Modelling and Pattern Recognition (GMPR) Group at Sheffield Hallam University (SHU) has developed and patented internationally-known line projection technologies for fast 3D scan, reconstruction and recognition. Three types of impact can be identified: (i) through our patents, we have licensed to companies in Europe and the USA; (ii) these technologies are being transferred to Small and Medium-sized Enterprises (SMEs) across Europe, through the European funded MARWIN and ADMOS projects; and (iii) social and cultural impacts are evidenced by the 3D scanning of representative items from the Museums Sheffield Metalwork Collection which have been made publicly available on the web, and through the `Man of Steel' community project where a landmark sculpture will form a gateway to South Yorkshire and the Sheffield City Region.
Research at the University of Cambridge Department of Engineering on computer vision tracking led to the creation of Extra Reality Limited in 2010, which was subsequently acquired by a new company called Zappar Limited in May 2011. Zappar employs 17 staff and had revenue of GBP612k in the financial year 2012/13, an increase of 35% on the previous year.
Over 50 different brands have used Zappar's augmented reality application across more than 300 offerings in over 17 countries to deliver entertainment-based marketing interactions from 2011 to 2013. [text removed for publication] Examples of partners include Disney, Warner Brothers and Marvel. Zappar has changed attitudes in the media sector by showing that "augmented reality is finally ready for prime time" (President, Creative Strategies Inc, Time Online, 2012).
UCL's pioneering use of 3D body surface scanning and national anthropometric surveys has had impact in the fashion industry and healthcare. In 2008, a UCL spinout, Sizemic, was founded to sell clothing size charts and fit mannequins based on the UK survey data, helping manufacturers and retailers improve the fit of their clothing, and reduce their product development times and costs. Sizemic now has 10 employees and a turnover of £1m. The research also led to other national sizing surveys, including in Germany (2008/9), Thailand (2009/10) and Mexico (2010), with results used for product development. In 2009, UCL built a prototype 3D-healthcare system for GPs and established a company, ShapeDynamics, to support the platform. The software is being tested at a private healthcare practice in London. Another UCL spinout, Bodymetrics, has commercialised body scanners for use as a clothes-fitting aid in stores.
HWUCS Texture Laboratory research since 1995 has developed techniques to capture 3D surfaces via stereo scanning, resulting in capability for fast, accurate capture in a way that supports realistic rendering. In 2007 the Texture Lab installed its texture capture system at IKEA, Sweden. Since then it has been used continually to amass a digital library of over 5,000 materials for generating sales imagery, and is behind 30% of room-set and 75-80% of single product shots in ~1.5Bn IKEA catalogues printed 2008--2013, in addition to online content. Meanwhile IKEA's r 3D graphics team has grown from 3 to 50.
The introduction of computer vision algorithms that allow creation of stereo 3D content in film and broadcast using conventional 2D monocular video cameras has permitted fundamental advances in the 3D reconstruction of complex real-world dynamic scenes from video, enabling the rendering of stereo views from a single camera view. Technology introduced by Surrey has been used for 3D scene analysis by the UK company, The Foundry, in their film post-production for major Hollywood 3D film productions (Avatar, Harry Potter, Planet of the Apes, Tron, The Hobbit). Since 2007, The Foundry has transformed to become the leading provider of 3D stereo production software tools to the global visual effects industry, growing from 20 to over 200 employees.
A critical step in drug discovery is accurate determination of bioactive 3-dimensional structures of biologically-relevant molecules. Almond and Blundell's proprietary method for analysing Nuclear Magnetic Resonance (NMR) data has led to a world-first capability and establishment of the company Conformetrix (renamed C4X Discovery in 2013). The platform technology ('MolGyrate') is used to determine the dynamic 3-dimensional-conformation of biologically relevant molecules directly from NMR data within weeks, compared with months to years for traditional methods. C4X Discovery has secured substantial private investment (the company has not disclosed the amount). In 2012 AstraZeneca began to apply the technology across their entire pre-clinical therapeutic pipeline to enhance lead discovery and hit identification.
This case study involves the development and implementation of novel algorithms that control the mapping of depth from a scene being imaged by a camera to an image being viewed on a stereoscopic display so as to make viewing more comfortable for the human visual system. The algorithms, developed at Durham University between 2003 and 2005: